Forced interruption marketing simply won’t cut it anymore in the long run. That being said, digital marketing definitely brings its own set of unique challenges. If you’re a digital marketer, there’s no doubt you’ll be able to relate to these challenges on some level that we’ve highlights with our 5 Digital Marketing GIFs.
Not Feeling Equipped to Deal With Big Data
Collecting and storing the most extensive set of data points possible affords marketers the flexibility to query data based on the criteria important to their companies. Big Data is invaluable because once marketers discover a new trend or item of interest, then they can analyze this information across channels.
Not Always Meeting Your KPIs
Ask yourself again: what is the overall goal of the campaign? Is it brand awareness? New customers? Revenue increase? Even with the best digital tools, you can never micromanage every aspect of a marketing campaign with so many outside factors at play. However, having clear and accurate goals can help mitigate this issue.
Feeling Like Your Content Isn’t Up to Par
There’s nothing more frustrating than when you think of a groundbreaking, unique idea and it turns out that a competitor already did it… and did it really well. It’s not worth feeling defeated.
There’s almost always a creative way to make a fresh version of the content using your brand’s voice. Awareness is important, but the key is to continue producing content no matter what your competition is doing.
Struggling with Social Media Strategy
Maintaining Relationships With Influencers
Companies are more likely to have failed on social media than succeeded because they underestimate the importance of having a thoughtful plan. No matter the size of the business, the appropriate research and analytics regarding social media must be taken into account.
Stop making social media an after-thought and you’ll be happily surprised to see the difference it makes in the success of your campaign.
Are you looking to make an impact with your organization’s content marketing strategy? Want to learn more about Chainlink Relationship Marketing’s cutting edge tools and our uniquely effective targeted content marketing process and inbound marketing automation?
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