Whereas social media is usually best at providing instantaneous communication and fostering engagement, email campaigns are more effective at driving transactions and encouraging customer retention.
The two main ways to combine email and social media to work together effectively are:
1) Using email to promote sharing on social media to grow your audience
2) Using social media to grow your subscriber list
Read on to learn how seamlessly combining the strengths of both channels is the best approach to take for digital marketing success.
Grow Your Email List
If your customers are already engaged on your social media pages, it should be relatively easy to convert your social media followers to subscribe to your emails.
The easier it is for your followers to sign up for your emails, the more likely they are to do so. It’s important to inform your follower base about your emails and engage them to sign up.
Send Reminders to Your Followers About Your Newsletter
Provide your followers with reminders every so often to sign up and subscribe to your newsletter is an easy, quick way to turn fans on social media into email subscribers.
Giving previews of newsletter content, email-only discounts, and offering incentives when people sign up (like access to exclusive discount offers) are simple, yet effective ways to capture follower’s attention and convert social media users to email subscribers.
Use Icons in Your Emails
When including social media icons, make it enticing for your subscribers to engage on social media.
Either give them an incentive to follow your social media accounts, or prompt them with a participatory question.
Therefore, when including icons, give a good reason why people should participate in your social media campaign, follow your account, like your page, or share your newsletter on social media.
To Sum It Up…
Once you have established a following on social media, create a schedule for updates and posts.
Posting sporadically or inconsistently can come across as being spammy, which will reflect poorly on your business and might result in losing followers.
Keep tabs on your channels by monitoring and measuring the growth of your fan base to see what works and what doesn’t.
Reach out to us below to learn more about how we can help your business grow online. We’d love to give you a free consultation.
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