The most important thing to remember is that the more time you dedicate to getting the most out of GA, the deeper you can dig into your customer data. At Chainlink, we like to make the intricacies of digital marketing tools (like advanced GA features) easily digestible for anyone in the industry. In this post, you’ll find useful tips about how to make the most of Google Analytics today.
Understanding the Evolution of
Being able to tell which segments of your target audience are converting (and which segments are not) is key. When you can attribute which parts of your marketing and advertising strategies result in conversions, then you know what you need to focus on to achieve better results.
For example, segmenting your audience and getting granular into your data can help you discover patterns of and pinpoint personas of your valuable customers. You can improve user experience by ensuring that your current and potential customers see ads and navigate your website in a way that is customized to each individual user.
The Google Analytics for Power Course
The strategies that Google Analytics for Power covers are supposed to help users figure out how to drive more product purchases, pinpoint the web pages that are helping conversions, and customize sales channels for “increased actionability”.
Interpreting Your Data
Pay Attention to Bounce Rates
Think about it from your perspective as a user. Your form submissions have the chance to increase when the forms take less time to fill out. Using GA to monitor bounce rate and ensure that your top performing pages don’t have a high rate can help you close the gap to achieve as many conversions as possible.
Consider Your Traffic Channel Groupings
As we mentioned, now Google Analytics is a part of the Google Marketing Platform, which is designed to integrate marketing and advertising data. Understanding and applying your data in a smart, strategic way helps you increase conversions. One way to increase conversions would be to use the demographic insights you glean from GA to design more effective ads to target specific audience segments in your Google Ads campaigns.
For example, the “All Traffic” report in GA shows you which channel(s) your most lucrative customers are from. When you know what channels are producing the most marketing dollars for your business, you can invest more money into those channels.
Try Attribution Modeling
These GA attribution modeling capabilities can be particularly useful if you’re running an ecommerce business, so that you know where to focus your efforts. However, Google Analytics requires that you set up goals or ecommerce tracking, so don’t forget to do this first. Once you are set up, you can also view sales and conversion funnels. GA conveniently makes these models accessible under Conversions, under Attribution.
A last click attribution model would only credit the blog post, whereas the linear model would also credit the ad from your campaign for also influencing that purchase. You can also compare two different attribution models and identify the touchpoints your customer to see where your conversions originated from.
To Wrap It Up…
When you know the right data to extract from Google Analytics (and the metrics to track) you can give yourself a valuable edge against your competitors. Auditing your website and using Google Analytics to make key decisions can help you optimize the top performing pages to increase traffic and boost conversions.
Reach out to us to learn more about how we can help your business grow online using cutting edge digital marketing tactics.
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