By “Knowledge Panel”, all we mean is the “panel” of information that appears to the right of the regular Google search results. Here are a couple of examples:
Google Knowledge Panels are nothing new, but they are not usually given much thought by website owners and marketers. In this post, we want to remind you of their importance. Awareness of how different elements of search results could be changing who does and doesn’t browse your site is key to having a competitive advantage.
A Knowledge Panel Overview
The Knowledge Panel is a blessing and a curse for many websites. If you’re a lead generation website, maybe the Panel isn’t ideal for you. If you’re a big company that relies more on in-store interactions for revenue, it’s probably great. Take a look at Starbucks’ Knowledge Panel on the right:
Google is Partially Your Competition
In the case of featured snippets, at least they usually help a site’s authority. For example, I’ve never heard of the Philippines-based digital marketing company, Optixor, but I’m more inclined to trust its expertise since the business claims the featured snippet for the query: “what is the best way to increase search engine visibility.”
Basically, featured snippets help your brand/business seem like an authoritative source of information.
What You Do (And Don’t) Have the Power to Change
It’s safe to say that your Google Knowledge Panel will look perfectly fine as long as you took the time to properly set up your site, your Google My Business account, and follow SEO guidelines. There are a few unique features that come up for particular businesses, especially those in the food and entertainment industries.
The formatting of these Knowledge Panels will often include menu links, critics’ reviews, estimates of the most popular or crowded times of day, and more. In the Starbucks example we mentioned earlier, you probably noticed the “Menu nutrition” section, which lists popular drinks and the number of calories in them.
To Wrap It Up…
We focus on creating a solid foundation for success in the SERPs that’s based on legitimate, tried-and-true tactics. Although we are a full service agency, we take the time to educate our clients who want to be knowledgeable for themselves, too. We’ll help you make sure you have a strategy that produces tangible results and the highest ROI possible.
Reach out to us below to learn more about how we can help your business. We’d love to give you a free consultation. Also, don’t forget to sign up for our newsletter for more exclusive tips and strategies that are both effective and easy to follow.
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