How to Build Long Lasting Customer Relationships by Leveraging your CRM

May 5, 2015

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Increasing Sales by Leveraging Your

CRM System

Having a deep understanding of your customers and their needs/wants/constraints can lead to longstanding and mutually beneficial relationships, and yield multiple sales and repeat business. The issue with this axiom is that it’s hard to manage multiple clients and remember every single individual preference!

This is where a strong data-driven CRM can pay long-term dividends. A detailed CRM allows you to accurately “remember” each customer’s spending patterns to the minutest detail, ranging from the individual’s age, location, or gender to his/her custom preferences and buying habits. These incremental data allow you to break your customers into separate segments based on tastes and budgets, and ultimately focus your marketing on the most profitable customers and increase sales conversion rates.

Value for Money

Regardless what kind of business you operate, no one can afford to lose customers. The relatively cheap cost of implementing a CRM can often by justified by retaining one key client that may have been on the fringe of leaving (without your prior knowledge!), and then you get the entire upside of new leads/clients for free!

Choosing a Package

CRM packages can be fully customized, crafted, and fine-tuned to meet your company’s specific needs and objectives. We can create a solution that works seamlessly with your existing infrastructure and software, or focus more on the sales process by scheduling calls or prompting customized emails to customers to verify purchases. Whatever are your biggest business needs, we can find a way to set up and establish an efficient CRM to help solve these problems.

Wrapping It Up…

Do you want to know which of your marketing campaigns are getting the returns you’re looking for in real time? Chainlink Relationship Marketing’s Marketing Attribution tools measure all of your cross-channel campaigns, including Facebook, Instagram, Email, Inbound, Direct, Twitter, and others.

Reach out to us below to learn more about how we can help your business grow online. We’d love to give you a free consultation.

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