Lead Generation & Lead Nurturing

Please find a variety of Lead Generation and Lead Nurturing marketing best practices and tips to put to use in your B2B marketing efforts.

Lead Generation and Lead Nurturing are some of the biggest drivers of new and repeat business in the highly competitive world of B2B marketing. This is where Chainlink Relationship Marketing clients and customers are kept up to date on the latest trends in Lead Generation and Lead Nurturing, as well as access to frequently and freely available marketing assets that will help any marketer drive the best ROI possible across all of their channels.

Check back often for updates as we share our clients’ success stories using our Lead Generation & Lead Nurturing services.

Email Marketing Provides the Highest ROI Across all Marketing Mediums!

09 Mar, 2016

"Email marketing provides the highest ROI across the marketing spectrum" (VB Insights), however many companies are often relegating this responsibility to very junior person within their organization. Jon Cifuenes, an analyst at VB Insight, conducted the study and found that very often the data that...

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