We recently published another article about how link building as a long term SEO strategy is typically the most effective. We hope you’ll walk away from this blog article with a stronger grasp of how to make sure your content is as “linkable” as possible.
Start Brainstorming Topics for Ideal Linkable Assets
While you’re writing or producing your original content, see if you can use language or visuals that resonate with the people and publications who you want to link back to your content.
The Process of Coming Up
With Good Ideas
Here are 5 things to keep in mind when you’re planning what your content calendar should look like to deliver the best results.
1) Think of a core concept (idea) that has a new twist, adds a modern perspective, or serves as an engaging refresher on your subject matter. With such a large quantity of repeat content, something with an original flair will stand out in a positive way.
2) Does your content serve as such an evergreen piece of cornerstone content that it’s a no-brainer for another publication, blog, business, or even individual user to include a link or share on social media?
3) Map every idea for a piece of content onto a “buyer persona”. A buyer persona is a semi-fictional representation of a segment of your ideal customer. When you look at your editorial calendar, you should be able to identify a corresponding buyer persona for every piece.
4) Analyzing the status of your competitors’ content efforts can push you in the right direction. Tools such as SEMrush allow you to figure out what types of content performed well for your competitors and which types of content you could outshine (think of Brian Dean’s Skyscraper Technique).
5) Feedback from your community of blog readers or video viewers should be able to guide you to figure out what subjects and formats were most effective or not. Pay attention to their suggestions and try to tweak your content to serve them better. If your readership/viewership is still not broad enough to get a decent number of responses, focus on widening your distribution efforts. Also, it can’t hurt to dedicate more time to engaging with commenters or figuring out more creative ways to inspire engagement.
Update Stale Content To
When we talked about conversion rate optimization in one of our recent previous posts, we were talking about the strategies you can implement to make elements of your existing website/content better before investing new approaches or additions to your site. In the same way, revamping your content that might have become less relevant/engaging over time is a sure way to set yourself up for SEO success.
Wrapping It Up…
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