1) Faulty Data Collection
2) Faulty Data Application and Interpretation
1) Be more strategic when collecting and utilizing data.
2) Prioritize checking that the data collected is accurate.
Wrapping It Up…
This is just the tip of the iceberg when it comes to discussing the trials and tribulations of living in an info-obese digital world. Unfortunately, there are a myriad of ways in which data can be misrepresented, or key gaps in the very fabric of your customer data could be preventing you from truly developing accurate customer personas.
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