At the time, digital marketing experts from every niche were speculating about the profound effect it could have on SEO results. Now, Google has slashed the character back down to what it originally was, leaving many digital marketers curious about what’s next.
In this blog post, we’re sharing what the SEO and marketing community knows about the switch back to shorter snippets, and how you can stay ahead of these seemingly constant changes implemented by Google.
How Search Results
Appear Differently (Again)
How This Could Impact Your Website
If you just changed all of your meta descriptions to be longer, it might seem daunting to go back and restore them all to their previous lengths. Thankfully, it’s quicker and easier to shorten the snippets than it is to lengthen them. Also, if you have a WordPress website, the plugin Yoast is on top of making sure their SEO tools are up to speed with the changing trends.
What To Do
Maybe you do want to re-write all of your snippets to be shorter, so that all of your long meta descriptions aren’t awkwardly cut off mid-sentence. The key is to make them sound natural (and not artificially stuffed with keywords).
To Sum It Up
After all, every SEO factor counts, even if it may seem inconsequential. Most importantly, although they do not impact your site’s organic search rankings directly, meta descriptions can help your website stand out (and ultimately, your business succeed).
Chainlink Can Help
We are a technology-first, action-oriented agency who can provide valuable insights into your customer behavior using our proprietary platform, the Chainlink Marketing Platform.
Reach out to us below to learn more about how we can help your business grow online. We’d love to chat and give you a free consultation.
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