You also have to ask yourself if the mobile version of your site has the exact same look and feel as the desktop version. When you analyze your mobile website from your target audience’s perspective, you can identify what is helping and hurting users’ mobile experience.
This article will help you optimize your site for mobile so you can close just as many deals with targets using their smart phones and tablets as you can with desktop users.
It is okay to remove the clutter from your website site when planning your mobile site. But, the “look and feel” on both of the websites should stay consistent and focus on your primary objectives.
Your website must also have consistency throughout. This means the titles on your site should be aligned with one another. Check that not just the content structures align with your desktop site, but everything else aligns as well.
People visit your site in the hopes of receiving specific information. Whether this person is a new visitor to your site or a frequent visitor, you should make sure you have the same information on both sources.
To speed up the loading of content on your mobile website, hide larger images or put them behind tabs. However, the result of your mobile optimization should not obstruct with the end result of your desktop site.
Mobile First Index
Smart Insights found that Google drives 96% of today’s mobile search traffic. Google assesses specific factors of a website. They encourage web users to utilize switchboard tags which simply indicate the existence of a mobile URL version. Google also mentioned that if your site is responsive or the mobile and desktop version are identical, you may not have to make as many changes.
Mobile Parity Audits
Mobile parity audits tell you a lot of details about your website that may be hidden from you. They will tell you whether your site is optimized, whether all of your header response codes are set up correctly, or if any textual content is missing or hidden on the mobile version.
1) Crawl your site as a desktop user
2) Crawl your site as a mobile user
3) Combine the outputs from both of the mobile and desktop websites
4) Review and analyze the differences between the two websites and make sure there aren’t any errors
When deciding your internal links, you must step into Google shoes and think about what they already believe is relevant for your targeted keyword or keyword phrases.
The easiest way to do this is by doing a site search in Google which will tell you what Google thinks are the related keywords. You should then go into each of those pages, that are found on your site, and then link within the content.
It is more valuable to link within your content then to link within your menu or sidebars. Internal links play an important part when organizing your cornerstone content and other content strategies.
To Wrap It Up…
Mobile has become the most used device, and it is growing exponentially. Remember to always think about the goals of your website and that your mobile site and your desktop website are consistent.
If you follow these tips for mobile parity, your mobile website will gain traffic and become more valuable in website searches.
Here Are Some Key Takeaways…
2) Make sure that your desktop website and your mobile website are consistent with your goals and content
3) Perform a mobile parity audit to ensure that there aren’t any errors between your websites or there are no duplicates on your mobile site
4) Utilize internal links to improve your website’s responsiveness
As mobile SEO experts, Chainlink Relationship Marketing can help you make sure you’re implementing strategies that produce tangible results and the highest ROI possible when it comes to your mobile marketing strategy.
Reach out to us below to learn more about how we can help your business grow online. We’d love to give you a free consultation.
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