Make Every Communication Count

cloud marketing Personalized Marketing, Lead Generation, Client Retention, Customer Personalization

Chainlink removes IT from the creative marketing process, empowering marketers to concentrate on what they do best – crafting messaging, content and offers.

Chainlink marketing handles the execution and deployment, and provides the insightful program analytics marketers need for message refinement and attribution.

Chainlink Relationship Marketing delivers managed technical solutions via proprietary platforms, combining  the best aspects of SAAS  based marketing solutions without the experience of the usual DIY platform headaches.

Personalize messaging to break through the clutter

 

Start meaningful conversations with prospects

 

Develop lasting relationships

OUTBOUND MULTI-CHANNEL MESSAGING

SEND EMAILS TO TARGETS RESPONSIVELY,

BASED ON WHO THEY ARE AND WHAT THEY DO,

AUTOMATICALLY AND AT SCALE

42%

Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same for all visitors. 1

74%

74% of consumers get frustrated when they receive content that has nothing to do with their interests.

14%

Personalized emails improve click through rates by 14% and conversion rates by 10%.1

70% OF BRANDS FAIL TO PERSONALIZE THEIR MESSAGES.

BAD DATA AND TECHNOLOGY BOTTLENECKS ARE HINDERING MARKETERS FROM MAKING PERSONALIZATION A REALITY IN THEIR BUSINESS.

DON’T BE LIKE THEM

CHAINLINK WILL AGGREGATE DATA FROM DISPARATE SOURCES AND UNIFY THE INFORMATION INTO A CONSOLIDATED DATA WAREHOUSE

 

THEN, SEGMENTATION BASED ON TARGET PROFILE AND BEHAVIOR CAN BE USED TO DELIVER IMPACTFUL EMAIL CONTENT WITH TARGETED PERSONALIZATION

 

IN EVERY EMAIL MESSAGE

ADDITIONAL OUTBOUND CAPABILITIES

MULTI-CHANNEL MESSAGING

MORE

Integrate personalized messaging across delivery methods with analytics reported in a unified dashboard

  • Direct Mail with Personalized Links
  • On Device Notifications
  • Social Media
  • Portal Integrations

MOBILE MARKETING

MORE

With each passing day, mobile interactions represent a greater share of marketing consumption.

  • SMS Messaging
  • Geo Fencing and Geo Location
  • In App notifications
  • Content created for mobile

INBOUND WORKFLOWS THAT MAXIMIZE THE ROI ON EVERY DOLLAR SPENT

Attract visitors, convert leads, close customers, with inbound to outbound marketing workflows.

Chainlink delivers the methodology and platforms marketers need to deliver specifically curated content that appeals to their targeted prospects and customers, in the right places at and the appropriate moments in the customer lifecycle.

chainlink marketing factory 300x218 Personalized Marketing, Lead Generation, Client Retention, Customer Personalization
Centralize the analytics and followup messages of all

SEO, SEM, PPC, Re-targeting, and other inbound efforts.

SEARCH ENGINE & PPC MARKETING

Consolidate the results of all SEM (Search Engine Marketing) and PPC (Pay Per Click) advertising, to create centralized followups, leading to the most effective Conversions possible

RETARGETING AND INTERSTITAL ADS

Display retargeting ads to targets as they visit other sites, leading to higher click-through rates and increased conversions which underscore the value of repeated exposure

System Agnostic Integrations and API

Third party marketing and analytics tools all work together with Chainlink's Data Warehouse, enabaling a streamlined workflow for inbound to outbound strategies - with no need for IT

WordPress Plugin – Form Integration

Word Press Plugin Integrates the Forms on WordPress Sites with Chainlink Automation and Reporting.

The Chainlink Relationship Marketing Form Plugin allows for a very simple use of our available API that plugs the responses from existing forms and yet to be created forms in WordPress right into the Chainlink Data Warehouse, allowing you to power all of your outbound marketing sequences from the information and landing pages collected on your external WordPress sites.

The Chainlink Relationship Marketing platform also provides embedable form tools to use on your externally hosted websites, whether the websites are WordPress based or not.  Additionally, the API provides an ability to integrate any form data collected online to be pushed into the Chainlink Data Warehouse.

Additional Inbound Marketing Tools

DRIVE MORE PERSONALIZED MESSAGES WITH EACH INBOUND INTERACTION

  • Calls-to-Action: Buttons or links that drive the prospect to the form submission event via an attractive offer. If the calls-to-action aren’t enticing enough, your forms will not be submitted.
  • Landing Pages: A click on a call-to-action, should send the prospect to a targeted landing page. This is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them.
  • Forms: For prospects to to become leads, they must fill out and submit a form with their contact information. Split test your forms to make this step of the conversion process as effective as possible.
  • Central Target Database: Keep track of prospects converting in a centralized marketing database. This delivers a unified system to track all target interactions through (email, landing pages, social medias, or other).

AUTOMATE MESSAGING WORKFLOWS AND SEGMENT AUDIENCES

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Automate the personalization and delivery of all marketing

Right when a new target submits an inbound form, their information is analyzed.

They are then added to the pre-programmed workflow they qualify for and can begin to receive automated outbound communications in moments.

Lead Generation and Nurturing Workflow with third party integrations Personalized Marketing, Lead Generation, Client Retention, Customer Personalization

Interaction Events

  • Calls-to-Action: Buttons or links that drive the prospect to the form submission event via an attractive offer. If the calls-to-action aren’t enticing enough, your forms will not be submitted.
  • Landing Pages: A click on a call-to-action, should send the prospect to a targeted landing page. This is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them.
  • Forms: For prospects to to become leads, they must fill out and submit a form with their contact information. Split test your forms to make this step of the conversion process as effective as possible.
  • Central Target Database: Keep track of prospects converting in a centralized marketing database. This delivers a unified system to track all target interactions through (email, landing pages, social medias, or other).

Business Logic Triggers and Conditions

  • Visted offer page
  • Clicked Email
  • Bounced Email
  • Opened Email
  • Received Email
  • Subscribed to List
  • Unsubscribed
  • Sent Email
  • Visited Page
  • Submitted Form
  • Form – Form Field – Response

Lead Generation and Lead Nurturing Focused Marketing and Automation

Marketing that is dialed into the day to day realities of every company’s lifeline:
The sales team, their pipeline and the sales funnel.

Give your direct sales team the best chance of success by automating marketing programs that encourage revenue generating opportunities at each engagement and every stage of the sales cycle.

Throughout, your sales team stays informed, receiving direct notifications and CRM updates to capitalize immediately when a prospect is primed to convert.

Generate More and Higher Quality Leads

Give your prospects more opportunities to raise their hands – and encourage your prospects to start a sales conversation – with focused lead generation that accumulates and qualifies more records within your CRM on an ongoing basis.

CREATE A LEAD FACTORY

ecommere email marketing chainlink Personalized Marketing, Lead Generation, Client Retention, Customer Personalization

Interested in data sourcing and data cleansing services?

LEAD GENERATION

Help drive new sales prospects through inbound and outbound lead generation programs. With database-linked landing pages and user-forms, collect valuable customer information to help sales teams rank leads/prospects with proven formula-driven models.

LEAD NURTURING

Maintain customer contact so that users decided to go with your product vs competitors when they're ready to pull the trigger.

EVENT MARKETING

Establish pre-event contacts and interest, foster open communication lines, provide all relevant information preevent, help users during the event, and collect valuable post-event feedback and reviews.

funnel db automate small stroke Personalized Marketing, Lead Generation, Client Retention, Customer Personalization

Pour Qualified Leads Directly Into Your Sales Funnel

No matter what systems and components comprise the nurturing sequences of your marketing initiatives and lead management workflows, the Chainlink system API and data warehouse will power accurate real-time data monitoring and lead status adjustments right to your sales staff.

Managed Programs that Hand Deliver Qualified Leads to your Sales Pipeline

 

LEARN MORE

0
%
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

 Consumer Marketing & New Customer Engagement

Foster Long-term Engagement

  • Target, Attract, and Acquire Customers by engaging consumers seamlessly across channels
  • Power personalized customer engagement on personalized landing pages, transactional Emails, promotional Emails, Ecommerce sites, support forums, mobile messages, social media platforms and more
  • Integrate the scheduling and deployment of Email with Direct Mail and so that delivery events trigger drops in any channel

Automate Your Acquisition Efforts

Less Man Hours and Effort Required to Deliver More and Better Offers

cusomter acquisiton chainlink Personalized Marketing, Lead Generation, Client Retention, Customer Personalization
Measure and Optimize

Gain a complete view of marketing performance across channels - Narrow statistics to audience groups or individuals, allowing you to see real-time results and focus on key targets

  Get in Front of the Most Qualified Prospects

Personalized & Conversion Focus Messaging

Chainlink Marketing’s enterprise-class email marketing platform allows you to create highly individualized messaging at scale. Graduate from sending batch-and-blast emails to deploying intelligent marketing programs that boost engagement – making every recipient feel as if you are speaking to them directly.

Target and Segment Every Prospect

Targeted Email Marketing Personalized Marketing, Lead Generation, Client Retention, Customer Personalization

Current Customer Marketing

Customer Life-cycle Marketing

  • Develop, launch, measure and optimize automated marketing programs at scale
  • Create cohesive campaigns that communicate your message effectively over traditional and digital media
  • Manage the post-purchase experience by promoting and monitoring customer feedback, facilitating the best possible customer service, and more importantly, the repeat business of satisfied clientele
  • Orchestrate and optimize marketing programs that respond to changes in customer relationships – and reflect those changes through every channel, including email, web, mobile, direct mail and social media
EMAIL MARKETING

Focused, powerful, effective, and responsive email messages, that are always tested across any potential end user's device.

EVENT MARKETING

Establish pre-event contacts and interest, foster open communication lines, provide all relevant information preevent, help users during the event, and collect valuable post-event feedback and reviews.

LOYALTY MARKETING

Provide offers and incentives to your most valuable customers to drive incremental sales and lifelong repeat business by using our rich database of customer information and details.

Customer Life-cycle Marketing Programs

  • Nurturing Prospects – Send product and company information and customer reviews
  • Hand Raising – Turn prospects into Leads with smart offers and time limited specials
  • Welcome Series – After a customer makes an initial purchase take the opportunity to introduce them to your brand’s full portfolio of offerings.
  • Upsell/Cross-sell/Resell – Message existing customers based on past purchase history
  • Support – Follow-up re-actively to a recent support ticket or experience
  • Social and Review Forum – Incentivize customers to promote your client in specific review forums and on social media platforms; Reward direct referrals through automated email programs
  • Win-back – Entice inactive or lapsed customers to come back and re-engage with automated “win-back” messaging. Send progressive offers encouraging customers to come back, with minimal cannibalization.

Control the Messaging Experienced at the Individual Level for your Customers

 

LEARN MORE