Determine What Social Media ROI Means For You
- The cost of training and labor involved in hiring employees
- The expense/utility of social media consultants
- Your budget for social media ads
However, you might not consider revenue accrued as your only valuable ROI metric. The value of social media marketing could also be measured in terms of the quantity and quality of audience engagement. If you are interested in considering impact on customer behavior versus just impact on profits, you need to perform advanced analytics. Analytics help determine which conversion events can be attributed to social media. This enables you to define your social media ROI and prove your value to the company as a marketer.
Use Objectives, Goals, and Metrics to Measure Your Social Media ROI
Prepare to Present Your ROI to the World
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