When we first committed to this project, we knew that as a burgeoning luxury women’s brand, IYLIA would want the most online visibility that it could possibly get.
After a thorough consultation, it became evident that IYLIA’s site needed to be optimized to reach its full potential to get to the top of five of Google’s search engine results pages for certain keywords/phrases.
Essentially, IYLIA’s two main requests were for us to help the company with its SEO keyword research, and to complete its on-page SEO set-up.
SEO In Action: Optimizing Luxury Shoe Brand IYLIA’s New Website
You should never underestimate the importance of quality SEO keyword research. The work we did for IYLIA to optimize its site, which uses the e-commerce CMS (Content Management System) BigCommerce, is imperative to help ensure that IYLIA ranks in Google, and attracts the right types of searches.
You want your search terms to be able to compete with top 10 sites you think you can beat, whether they be small companies that are not in your region, results that look like spam, or just weaker competition.
For example, when optimizing one of IYLIA’s main products, a pair of dark grey, kid suede boots, we used long tail keywords such as “charcoal designer suede women’s shoes” and “designer suede women’s booties”. By using long, specific phrases, it increases IYLIA’s chances of ranking for this term as a luxury footwear start-up.
One of the main reasons is because the longer and more niche your long tail keyword is, the lower competition it will be. Iylia knows that it’s not competing with Stuart Weitzman or Gucci. Therefore, the more they can tailor their keywords to their audience and avoid direct competition with huge name brands, the better it is for IYLIA’s website and overall digital footprint.
From the brand details, to the individual product webpages, we were diligent in touching upon every major term. With the foundation we helped build for IYLIA, we are excited to see how the business takes off now that the brand has a new website implementing SEO best practices.
To Wrap It Up…
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