SEO Best Practices Case Study: IYLIA Luxury Footwear

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SEO Best Practices Case Study: IYLIA Luxury Footwear

SEO In Action: Optimizing Luxury Shoe Brand IYLIA’s New Website

Chainlink welcomed the opportunity to take over the digital marketing work for IYLIA, a vibrant  brand of designer shoes created to be sleek and versatile to fit the fast-paced lifestyle of a modern, cosmopolitan woman.

When we first committed to this project, we knew that as a burgeoning luxury women’s brand, IYLIA would want the most online visibility that it could possibly get. After a thorough consultation, it became evident that IYLIA’s site needed to be optimized to reach its full potential to get to the top of five of Google’s search engine results pages for certain keywords/phrases. Essentially, IYLIA’s two main requests were for us to help the company with its SEO keyword research, and to complete its on-page SEO set-up.

SEO keyword research is the process of figuring out what key terms are the most important for your company’s website to rank at the top of Google’s search results. Through the keyword research we did for Iylia, we determined long-tail keywords based on IYLIA’s brand assets, products, background, and key terms that had the highest probability of ranking for her business.

You should never underestimate the importance of quality SEO keyword research. The work we did for Iylia to optimize its site, which uses the e-commerce CMS (Content Management System) BigCommerce, is imperative to help ensure that Iylia ranks in Google, and attracts the right types of searches.

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You want your search terms to be able to compete with top 10 sites you think you can beat, whether they be small companies that are not in your region, results that look like spam, or just weaker competition.

You want your search terms to be able to compete with top 10 sites you think you can beat, whether they be small companies that are not in your region, results that look like spam, or just weaker competition.

For example, when optimizing one of IYLIA’s main products, a pair of dark grey, kid suede boots, we used long tail keywords such as “charcoal designer suede women’s shoes” and “designer suede women’s booties”. By using long, specific phrases, it increases IYLIA’s chances of ranking for this term as a luxury footwear start-up.

One of the main reasons is because the longer and more niche your long tail keyword is, the lower competition it will be. Iylia knows that it’s not competing with Stuart Weitzman or Gucci. Therefore, the more they can tailor their keywords to their audience and avoid direct competition with huge name brands, the better it is for IYLIA’s website and overall digital footprint.

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Through our on-page SEO set-up, we updated very page, product, product category page SEO for titles, meta descriptions, keywords and search terms. From the brand details, to the individual product webpages, we were diligent in touching upon every major term. With the foundation we helped build for IYLIA, we are excited to see how the business takes off now that the brand has a new website implementing SEO best practices.

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We hope that reading about IYLIA helped provide some clarity about what it means to properly set up a company’s SEO and complete the proper research that is entailed. Are you curious about the status of your business’s SEO?

We’d love to share more insights with you and talk about how you can maximize your marketing budget, grow your customer base, and improve your search results. Contact us below for more information. We can’t wait to hear from you.

Want to learn more about Chainlink’s uniquely effective digital marketing services?

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By Gabby Gardiner