While there are many reasons to focus on CRM systems (in our opinion) we’ve provided three justifications that we believe any manager would have to agree with.
Reason #1 to Use a CRM System – Alignment with Sales Teams
By providing the same information to sales and marketing teams, both can focus on how to more efficiently drive incremental revenues with current accounts and new prospects rather than debating why data don’t match.
Reason #2 to Use a CRM System – More Direct Ties Between Marketing Initiatives & Revenues/Prospects
When contacts and campaign responses are tied together through a comprehensive CRM system, it’s much easier to absolutely tie new sales/prospects to marketing pushes and accurately quantify contributions to incremental revenues.
Reason # 3 to Use a CRM System – Management Can More Evenly Compare New Revenue Sources
Wrapping It Up…
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