New Website Launch Helpful Tips

We have big news! Our new and improved website is LIVE! One of the best parts is that we re-organized our blog page to make it even easier to find the information you need, fast.

As digital marketing experts, we take search engine optimization (SEO) seriously. Relaunching our own site gave us the chance to ensure our own SEO efforts are on track. Having a content rich website and active blog is great, but it’s often not enough to really stand out.

We also had the chance to take a look at our content with fresh eyes. When you regularly write blog posts, it might be easy to overlook certain flaws in your writing style, overall strategy and design. Whenever you relaunch a website, it’s the perfect opportunity to correct any issues that you’ve had with your technical SEO and perform a content audit.

Here are some tips to remember when relaunching (and especially if you’re launching for the first time):

1) Use Google Analytics/Webmaster Tools to Your Advantage

Google Webmaster’s Data Monitoring is usually more straightforward to follow (and less cryptic) than Google Analytics.

You can use it to monitor the effectiveness of your relaunch by looking at data changes such as:

Average number of weekly visits
Average number of page views
Number of new posts/pages/content pieces produced per month
Number of target contacts that you’ve reached
Social media metrics

Set target goals and expectations related to your KPIs:

If you don’t set these goals and targets right off the bat, it’s practically impossible to know accurately if you’re not meeting or beating your expectations.
Every 3-6 months, you should re-evaluate these and create new goals, possibly adding new metrics if you’ve taken new approaches.
Each of these should have 3, 6 and 12 month targets. Don’t be too ambitious or no one will take you seriously. At the same time, don’t cut yourself short.

2) Whenever you relaunch a site look out for technical SEO issues.

Technical SEO issues could include (but aren’t limited to) broken links, improper redirects, missing titles, incorrect files blocked by robots.txt, and more.

Make sure someone on your team knows what to look for to correct these issues.

It’s always a good idea to run a crawl test after the relaunch of your site. You can use a free (or paid-for) crawl tool to ensure your site’s accessibility. At the end of the day, you want to guarantee that your site visitors (and search engine bots) can reach and read your web pages.

3) Be sure to blast out to your email contacts the news of your relaunch.

This might seem like a no-brainer, but email list development and management plays a huge role in your success. Include the announcement in a memorable way in your newsletter. Spread the word of your fresh website across social media.

Open up the conversation with your contacts to get their feedback. Do they find your revamped website easier to navigate and more aesthetically pleasing? If not, why?

The only way to really learn whether or not you’ve improved user experience is to ask. Naturally, a new interface will take some getting used to for most people (but if it’s ultimately for a better user experience, then they’ll appreciate it). Make sure your website redesign efforts were worth it.

To Wrap It Up…

We know as well as you do that maintaining a successful digital marketing strategy requires work. Google’s algorithm changes constantly, and your target audience is most likely more demanding today than they’ve ever been before.

When you’re up-to-date on the most important digital marketing trends and tips, it’s a game changer for your business. You can make more informed decisions about your strategy and ensure your marketing dollars make the greatest impact. Most importantly, you can grow your business.

Reach out to us below to learn more about how we can help your business grow online. We’d love to give you a free consultation.

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