3 Actionable Tips to Improve Your SEO Efforts in 2018
Becoming a top-ranked website in Google search results is no easy task. Our team will be the first to tell you that the tasks involved in maintaining a winning SEO strategy are overwhelming without the right technology, coordination and organization.
In this post, we’re highlighting and breaking down 3 simple tasks that (when done correctly) can make a world of difference for your business website.
1) Optimizing Your Landing Pages
Does your company website have landing pages, and if so, are they fully optimized? According to MarketingSherpa, companies oftentimes don’t utilize landing pages due to the fact that their marketing team doesn’t know how to create or optimize them. Using a digital marketing platform to streamline the landing page building process is a smart move.
The Chainlink Marketing Platform has a super user-friendly landing page builder that ensures your landing pages are optimized without needing to have extensive knowledge of coding.
Landing pages are a crucial element of any inbound marketing strategy. When you create a custom landing page for every individual campaign, your number of leads grows. his goal will help you determine whether you should teach, convert, sell or delight.
Trying to sell to someone looking for information will just be aggravating for everyone involved. After all, businesses that increase the number of landing pages on their sites from just 10 to 15 have shown a 55% growth in their total number of leads. That is why you need to understand your users, where they are coming from and what they need at that stage.
2) Making Your Content Better Than Your Competitors’ Content
Brian Dean may have branded this as the “Skyscraper Technique”, but at the end of the day it’s the same thing as simply doing your homework/due diligence when it comes to your competitors (their successes, their pitfalls) out-doing them.
A competitive spirit is what keeps digital marketers sharp and on top of trends, and it pushes us to be even better for our clients.
In order for your competitive work ethic to pay off in terms of improved SEO results, you need to first locate the top-performing competing content in Google Search results.
Once you know the content pieces you’re going after, you need to go above and beyond to make the piece of content (whether it be an infographic, guide, e-book, etc.) more detailed, easy-to-read, visually appealing, and information-packed.
One effective way to make your content exceed your competitors is to not only make it longer and more thorough, but also to include credible research (preferably research done by your own team so that it’s completely original).
Even if it’s not realistic to have a dedicated research team working on original research, it makes sense to use technology research firms’ blog posts (like Forrester or Gartner) as references. Finally, the aggressiveness of your promotion tactics for the piece can make or break your success. You need to transition into the promotional phase soner than later to avoid any issues.
We are proponents of SEMrush because it’s as easy as typing in the URL of one of your competitors’ websites in order to find the work of your rivals and the keywords that they are ranking for.
3) Create Your Own Term/Phrase
(And Optimize It Like Crazy)
If Brian Dean and Tim Ferriss can do it, so can you. No matter what your company/agency/brand is known for, you must have at least one specific tactic that leads to success, or you wouldn’t still be in business. Give a name to one of your company’s signature tactics or claims to fame, and suddenly you have a term/phrase of your own to optimize as a keyword.
It’s probably best to call your tactic something memorable (like Brian did with the “Skyscraper Technique”). Even though Brian was not the first one to think of producing high quality content that outsmarts competitors, he still gets a lot of credit for this tactic because he gave it a name.
Brian increased his online exposure dramatically (and organically) thanks to his naming of the “Skyscraper Technique”, and he did a similar thing with the term “Upside-Down Guest Post” as well. Although there’s never a guarantee that creating your own terms/phrase will work, it’s certainly worth the valiant effort.
To Wrap It Up…
Even though search engines’ (and social media platforms’) algorithms are rapidly changing, you can’t be spending all on your energy trying to compensate for the latest SEO trend. There isn’t a magic formula for excelling in SEO (and there probably never will be). The key isn’t to strictly mold your strategy to an algorithm, but rather to be cognizant of the changing wants and needs of your target audience and current clients.
If you want to make sure your SEO efforts are on the right track, Chainlink Relationship Marketing can help you. Using our proprietary platform, the Chainlink Marketing Platform to ensure success based on data tracking and reporting, we can manage your overall marketing efforts. As SEO pros, our team can help you make sure you’re implementing strategies that deliver measurable results and produce the highest possible marketing ROI for your business.
Reach out to us to learn more about how we can help your business grow online. We’d love to give you a free consultation. Also, don’t forget to sign up for our newsletter for more exclusive tips and strategies that are both effective and easy to follow.
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