Keeping your content fresh is more important with RankBrain playing such a key role in ranking. This means if you have an article you wrote a year or two ago, it’s in your best interest to update it with current sources and statistics. This also means staying ahead of and anticipating trends. Even the organization of your content and your copywriting style is critical. You need to prove to RankBrain that your content is designed for users’ optimal experience. As technology continues to evolve, the SEO industry has new tools
to help understand the world of optimization. Pay attention to the successes of industry leaders and use digital tools like plugins to your advantage. For example, although AI-based WordPress SEO plugins are still in a new (and experimental) phase, it might be worth your time to investigate their capabilities. If you can glean any value from affordable (or free) plugins that are trying to improve your content, you should take advantage of it. Let’s take a look at WordLift. WordLift uses AI to process human language in order to improve SEO copywriting. They claim to help content creators connect and share experiences with their readers as well as structuring knowledge in machine-readable form
. Another AI-based, SEO-improving plugin that has been developed is called Kindred Posts
. It uses artificial intelligence to learn how your website visitors use your website, and then recommends content based on their interests. The number of active users for these two plugins is still low, but who knows how much more prevalent they will become with time. Whether you choose to try them out or not, it’s useful to be aware of their existence.