Link Building in the Long Run
Making the Most of Existing Content On Your Website
Review Internal Links Across Your Website
Internally linking this way allows search engines like Google to more easily crawl your website, which in turn makes them reward your site with a better ranking. The better ranking and higher the authority of your site, the more likely other businesses and websites will feel comfortable linking to your website.
Reorganize & Reformat Your Content
to Acquire Backlinks
You want your content to be a effortless to link to. Think of the ideal blogger or company website that you would want linking to your site, and adjust your content formatting and organization strategy accordingly. You also want to think in terms of encouraging repeat backlinks.
If someone links to you once, how can you make it as easy as possible for that website or blog to link to you again in the future? In the same way that your internal linking should follow a logical method, your site’s content should be organized into categories and subcategories that relate to one another (but also include a different aspect of the topic).
Update Your Meta Descriptions
Since an optimized meta description can increase your ranking in search results, it can help make your content easier to find (and link to) than your competitor’s content. The higher your click-through rates (CTRs) in organic search, the better. CTRs are a contributing factor of Google’s ranking of your website.
Monitor Which Sites Already
Link to Your Website
Website audit tools like SEMrush can help you track inbound links to your site and determine whether or not you should try to eradicate certain backlinks. The tool that Google offers is the Disavow Links tool, used for extreme cases when your site’s reputation is jeopardy because of a large number of unwanted spam related links.
Wrapping It Up…
If you’re looking for help in developing your link building strategy and figuring out how to integrate it with other aspects of your digital marketing efforts, Chainlink can help. Reach out to us below! We’d love to give you a free consultation. Also, sign up for our newsletter for more exclusive tips and strategies.
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