Refining your search engine optimization strategy can feel overwhelming with so many tools and techniques at your disposal and factors to take into consideration. If you’re just beginning to delve into the world of SEO, it’s important to start with the basics. It’s...
For businesses with a WordPress website looking for the best ecommerce solution, WooCommerce is almost always the top choice. About 3 million websites use WooCommerce, and it has become the most popular ecommerce plugin for WordPress over the past five years. Our...
Although SEO has a lot to do with appealing to your human customers, machine-learning algorithms, website-crawling robots (“bots”), and other artificial intelligence-powered actors play an influential role in your site’s ranking as well. Certain aspects of optimizing...
Paid search is still the leading digital advertising channel in 2019. According to industry publications such as Search Engine Journal, digital ads will only continue to expand their dominance in the advertising world. In fact, IAB and PwC’s 2018 report showed that...
Your brand authority online is a key component of the success of your digital marketing efforts. Unlike more concrete marketing KPIs, the perception of your brand might seem more difficult to control. If your business doesn’t have a long track record or a brand name...
