Refining your search engine optimization strategy can feel overwhelming with so many tools and techniques at your disposal and factors to take into consideration. If youâre just beginning to delve into the world of SEO, itâs important to start with the basics. Itâs...
Social mediaâs dominance of the Internet has created a unique opportunity for companies to build strong relationships with their customers. 78% of businesses have dedicated teams for their social media platforms like Instagram, Facebook, Twitter, and Snapchat. These...
Structured data, easily crawlable link structures and XML sitemaps are just three of the more complicated aspects of technical SEO. The technical side of SEO is still an aspect of search engine optimization that many digital marketers donât fully understand or...
The way in which consumers make purchasing decisions has evolved in recent years. Nowadays, consumers look to ratings, reviews, and recommendations from other consumers in order to make informed purchases. In fact, over 95% of consumers trust peer recommendations over...
Paid search is still the leading digital advertising channel in 2019. According to industry publications such as Search Engine Journal, digital ads will only continue to expand their dominance in the advertising world. In fact, IAB and PwCâs 2018 report showed that...
