Content marketing programs to drive lead generation, nurturing, education and engagement.
Chainlink Relationship Marketing helps clients create their content strategy by evaluating the tone and offering of your services, the needs of your clients and creating 1-to-1 conversations with prospects and customers using proven inbound-to-outbound methods.
Free Content Marketing Quote
Please provide some brief information and one of our Content Marketing specialists will be in touch within 24 hours!
Chainlink Areas of Content Marketing Expertise
Content Audit
Analysis of your current site content strengths & weaknesses
Content Strategy
Develop an overall content marketing game plan and voice for your brand
Content Writing
Chainlink can handle all of your copywriting and blogging needs
Content Promotion
Broadcast your content to your target audience across channels
Content Analytics & KPIs
Accurately track the progress and returns from your Content Marketing efforts
Guide to Content Marketing
Chainlink’s resources for all your Content Marketing needs
Content Audit
Using that information, we develop a plan to improve it to better achieve your business goals. Our research-based approach to content analysis guides our clients to take the most efficient action to revamp their websites’ content.
Content Strategy
Our team wants you to revamp your content in the most efficient way possible. Based on the report from your content audit, our team can decide the best way to reuse, rewrite and restructure your content to optimize it for search engines. Our mission is to help your website’s content rise the ranks of search engine results pages.
Chainlink can help you create new blogs or refresh, re-format and update previous high-performing articles, whitepapers, infographics, and more. We ensure that all images, metadata, and internal/external links are up to date and keyword-optimized. We also assist our clients in updating the forms and Calls to Action (CTAs) associated with their pieces of content to increase email sign-ups and improve conversion rates. Our specialists focus on maximizing your content marketing ROI with a cohesive strategy and deliver measurable results.
Content Writing
We’ll refer to your content audit and consult with you to fully understand your business’s content style and preferences. The content writing strategy we develop for you will articulate how our approach will help improve your website overall. We always give our clients the chance to review the content we produce for them before publishing it on social media to ensure that everyone is on the same page.
Content Promotion
We can guide you through your guest blogging strategy and outreach to publications in your niche. By conducting a competitive analysis of competitors’ content promotion successes and strategies, we can help you devise and implement a plan for outranking them.
Instead of a scattered, ad hoc approach to spreading the word about your content, we’ll help you narrow down the most achievable and lucrative opportunities. With our services, you can take the guesswork out of your content promotion game plan.
Content Marketing Analytics & Reporting
Our mission is to make sure your website’s content has a measurable impact on your company’s growth in revenue. You can rest assured that your content marketing ROI is measured accurately with the analytics right in front of you in an easy-to-understand format that we provide.
How to Repurpose Content and Improve Your Blog
Check out this post to learn how upgrading your content both improves your website overall and helps you retain your audience.
Content Marketing and Paid Promotion: How to Optimize Performance
Learn how to maximize content visibility and performance by reading our insights on incorporating paid promotion into your content marketing efforts.
Customer Retention Tips Using Content Marketing
In this blog, we’ll share some ways you can make sure your content marketing efforts help you not only acquire but also retain customers.