Project Role:
- Website Redesign & Development
- Global site overhaul
- On-site SEO Optimization
- Custom Modular Development
The Windsor Court is the premier luxury hotel in New Orleans, with a timeless feel and classic style. While the hotel is intentionally old fashioned in its decor, it needed an overhauled digital presence to highlight the modern amenities and luxury service provided to all guest. In collaboration with Neiter Creative, we helped The Windsor Court rebrand and relaunch their digital presence to drive incremental bookings and topline while showcasing the modern property overhaul.
Challenge & Solution
The Challenge
The Solution
Deliverables:
Organic Traffic Growth
By implementing technical SEO, page performance optimization techniques, ADA compliance measures, cutting-edge fluid responsiveness, & data-driven conversion forms Chainlink targeted an increase in new users to the site.
Deliverables:
Mobile-First Booking Process
With analytics indicating that the majority of bookings were coming from mobile devices, Chainlink created a segmented conversion workflow inspired by eCommerce best practices to take users through a frictionless booking experience on smartphones & tablets, regardless of device pixel width.
Deliverables:
Scalable, Modular WP Back-End
Chainlink created a custom, modular, WP back-end for The Windsor Court’s marketing team to easily publish new rooms, events, restaurant specials & promotions, while retaining the custom design language.
