Email Marketing for Lead Generation & Nurturing, Education, Promotion, and Engagement.
Chainlink Relationship Marketing is at its core an email marketing agency. It’s how we started and utilizing our proprietary Chainlink Marketing Platform, we can help you improve and build meaningful relationships with your email subscribers, expand your contacts, grow the top of the funnel, lead to more conversions, and maximize the lifetime value of every customer.
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Chainlink Areas of Email Marketing Expertise
Personalized Email Marketing
Dynamically personalized email marketing at scale
B2C Email Marketing
Lifecycle marketing automation flows to maximize the lifetime value of your customers
B2B Email Marketing
Nurturing and lead generation automation workflows to nurture leads through your sales process
Newsletter Marketing
Content copy writing combined with email marketing automations
Email Analysis & Reporting
Understanding more than just click-through and open rates
Print & Email Together
Tradition print combined with a cohesive and interactive email automation effort
Personalized Email at Scale
Chainlink Relationship Marketing’s approach to email focuses on maximizing your conversions with personalized email at scale. Our email marketing experts analyze, develop, and optimize your current strategy.
By gathering all available data for your target audience, we create advanced segments to deliver a truly personalized conversation experience for recipients. Each email effort has a specific focus with a clear call-to-action (CTA) that yields results.
Personalized Forms and Landing Pages
The best way to drive email engagement is to create a consistent and seamless experience for your email recipients after they click your CTA with personalized forms and landing pages. Our team can help you build custom email sign-up forms and landing pages to grow your list to maximize conversions.
We use our Chainlink Marketing Platform to create custom personalized landing pages that can be updated dynamically across marketing channels. Starting 1-to-1 conversations across your marketing efforts drives improved conversion rates and happier customers when you create a holistic user experience.
B2C Lifecycle Email Marketing & Automation
From welcome emails to re-engagement emails (and everything in between) you can rest assured that your messages are mobile-friendly and responsive across all email clients. Instead of relying on a series of one-time email blasts, we can help you schedule and deploy messaging for your customers based on a series of segment conditions, such as profile info and demographics, or behavior with previous and ongoing marketing efforts.
B2B Engagement Email Marketing & Automation
Chainlink helps build B2B marketing programs that provide value to leads throughout the buying process, helping them through the pipeline and leading to more closed deals. Timing is everything, so engage potential buyers with emails that they look forward to opening.
Chainlink provides business intelligence developed through the Chainlink Marketing Platform in easy-to-use reports for tracking and interpreting data, providing a holistic overview and better understanding into the ROI of your B2B email marketing efforts.
Email Newsletters
Chainlink focuses on executing the right timing, design, and tone of your newsletters so you can increase open rates and ultimately conversions. Chainlink Relationship Marketing makes it easy to build templates and to test different designs and copy to improve and optimize your newsletters. Our strength is implementing effective, technology-backed programs for clients.
Email Analysis and Reporting
Chainlink providing you with a visual view of statistics and interactions with targets in real-time. Our dashboard can be personalized with the key metrics and data that are most important to you. When you can compare the overall performance of your email marketing initiatives, it empowers you to identify trends, activity, and growth.
Print & Email Working Together
Chainlink allows you to run consistent Print & Digital Email Campaigns that can interact with one another. If someone fills out a mailer, they can receive an automated email welcome series. We can provide custom personalized Landing Page QR Codes or links to make the results of your mailers even stronger.
The old mantra of one channel vs the other is out; Do Print and Digital together.
Showing Chainlink’s expertise in the area, we’ve created the “Chainlink Guide to Lifecycle Email Marketing” authored by our own Gabby Gardiner, Chainlink Chief Content Marketing guru.
Lifecycle Email Marketing: The Ultimate Guide (With 250 Examples)
This is your ultimate email marketing reference guide, complete with 250 unique examples in 5 different categories and 40 sub-categories.
62 Behavioral Email Examples
Behavioral emails are at the core of successful customer lifecycle campaigns. These examples show how to maximize the potential of these types of emails.
53 Transactional Email Examples
Too many marketers underestimate the power of transactional emails. These examples prove that they can be an extremely valuable tool for email marketers.
Email and Social Media Integration
We ensure that your campaigns’ look and feel are consistent across channels and executed at the right time. Whether you’re using email to promote sharing on social media, or using social media to grow your subscriber list, we make sure these two channels complement each other in the most natural way possible.