The same way that you can create Personalized Landing Pages, Chainlink gives clients the ability to create General Landing Pages for when you don’t know who your potential targets may be. The real-world examples would be putting a QR code in an airport advertisement or providing a vanity URL (radio.yourbrand.com) during a radio or TV commercial.
Providing these vanity ChainLINKS provides for better overall attribution across all of your efforts, and still gives users the ability to provide generalized Landing Pages that can still provide customized features, even without knowing the target’s details.
For example, a travel agency may provide one vanity URL, whoever if a target visits from a device California, he may be shown an offer to get out of the heat, whereas if the user device is in Minnesota, they may be shown an offer a warm weather vacation. The options are limitless.