Personalized Print & Offline Media

Integrated in Real-Time with Digital Marketing Efforts

Print Mailers & Advertising still work, they just need to speak with your Digital Efforts.

Print & Digital Working Together; Finally.

Chainlink Relationship Marketing combines the effectiveness of direct mail and print with the benefits of a digital interactive channel. Coupling each mail piece or advertisement with the convenience of a web-based response mechanism is extremely powerful.

Providing a personalized experience from mail and print to the web will convert substantially more direct mail recipients from qualified prospects to lifetime customers.

QR Codes

Personalized Integrated Print & Offline Media Chainlink Relationship Marketing
QR Codes have been used in marketing for the past 15 years, however, with the relentless growth of smartphones, the print/traditional application for QR codes has increased dramatically. iOS/iPhone cameras now scan QR codes by default, as does Android’s image search tool.

Given that 95% of product consideration happens on Mobile, integrating QR Codes into marketing is a must. Chainlink can use it’s ChainLINKS tools to create QR Codes that lead to personalized landing pages and options to further enhance the interplay between print and digital, with the same ability to trigger automation and alerts.

Print Working with Chainlink Data Warehouse

Personalized Integrated Print & Offline Media Chainlink Relationship Marketing
Because the Chainlink Marketing Platform is powered by a central Data Warehouse, all of your ongoing digital marketing efforts will update in real-time based on responses to your Print efforts, when utilizing personalized ChainLINKS in your print.

This means that if any marketing target visits any of your personalized QR codes or landing pages, the target’s data will be updated immediately, so you can launch automation programs, create custom lead notifications to your sales team, or use custom scoring rules to know which leads are hottest/coldest, and may qualify for specialized sales assistance or customized offers.

QR Codes & ChainLINKS with General Landing Pages

Personalized Integrated Print & Offline Media Chainlink Relationship Marketing
The same way that you can create Personalized Landing Pages, Chainlink gives clients the ability to create General Landing Pages for when you don’t know who your potential targets may be. The real-world examples would be putting a QR code in an airport advertisement or providing a vanity URL (radio.yourbrand.com) during a radio or TV commercial.

Providing these vanity ChainLINKS provides for better overall attribution across all of your efforts, and still gives users the ability to provide generalized Landing Pages that can still provide customized features, even without knowing the target’s details.

For example, a travel agency may provide one vanity URL, whoever if a target visits from a device California, he may be shown an offer to get out of the heat, whereas if the user device is in Minnesota, they may be shown an offer a warm weather vacation. The options are limitless.

Pricing Advantages

Personalized Integrated Print & Offline Media Chainlink Relationship Marketing
While Print Advertising and Marketing (Direct Mail, Billboards, TV, Print Ads) continue to be effective and overall costs have come down, digital marketing is much easier to measure and overall tends to be more cost-efficient.

By integrating your campaigns with a digital marketing effort through ChainLINKS or QR codes, as soon as one of your targets visits a personalized Landing Page or raises their hand in any way, you can switch the target to a warmer-lead status and enter then into automated digital marketing programs.

Detailed Marketing Attribution

Personalized Integrated Print & Offline Media Chainlink Relationship Marketing
The old media methods of launching a nationwide print campaign and hoping it would work are gone. By implementing a ChainLINK or QR code in your program, you’ll have the additional data insights from your digital responses to provide much stronger attribution to your print efforts to make more informed marketing decisions for the future.

Chainlink Relationship Marketing excels at data analysis and attribution, and we can provide these reports as frequently as our customers need, or they can receive real-time updates with an access to our Chainlink Marketing Platform.

Ready to Take Your Print Efforts Into the Next Century?

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