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Pay Per Click (PPC) advertising is one of the best ways to accelerate qualified traffic to your website or ecommerce store. Please read our latest insights into industry trends and best practices across PPC Marketing.
Read this post for tips that will help you integrate your SEO and PPC efforts to create your ultimate digital marketing strategy.read more
Striking the balance between automated PPC bidding and manual bidding can be a challenge. In this post, we point out 3 major Google Ads automation mistakes to avoid.read more
Every Google Ads campaign requires a strategic budget that depends on the goals of that particular advertising effort. This post helps you figure it out.read more
Check out some of the benefits of the Google Marketing Platform that you can take advantage of now that advertising and marketing analytics are unified.read more
This helpful overview highlights ways that you can effectively use the Google Ads suite for advertising your business to mobile users.read more
Promoting your products via Google Shopping Product Listing Ads can have a huge impact on your sales. This blog post covers some of the basics to help you get started.read more
Regardless of your display advertising experience with Google, you don’t want to miss this primer on Google Display Ads.read more
No matter your amount of experience with PPC advertising, this Google Ads 2018 primer is a straightforward and easy must-read for every digital marketer.read more
Learn about how Google replaced AdWords and DoubleClick with three new brands of ad products, and how this could affect your company’s paid media efforts.read more
SEM = Search Engine Marketing SEM increases a website’s visibility on Google and other search engines Examples of SEM…(more details/definitions below) 1) SEO (Search Engine Optimization) 2) SERM (Search Engine Reputation Management) – similar to PR for a business’...read more
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