Pay-Per-Click Tools, Tips & Insights

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Pay Per Click (PPC) advertising is one of the best ways to accelerate qualified traffic to your website or ecommerce store. Please read our latest insights into industry trends and best practices across PPC Marketing.

What is the difference between SEM, SEO, PPC and AdWords?

SEM = Search Engine Marketing SEM increases a website’s visibility on Google and other search engines Examples of SEM…(more details/definitions below) 1) SEO (Search Engine Optimization) 2) SERM (Search Engine Reputation Management) – similar to PR for a business’...

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