Pay Per Click Blog

PPC Strategies, Best Practices and Tips For Digital Marketers
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Pay Per Click (PPC) advertising is one of the best ways to accelerate qualified traffic to your website or ecommerce store. Please read our latest insights into industry trends and best practices across PPC Marketing.

What is the difference between SEM, SEO, PPC and AdWords?

SEM = Search Engine Marketing SEM increases a website’s visibility on Google and other search engines Examples of SEM…(more details/definitions below) 1) SEO (Search Engine Optimization) 2) SERM (Search Engine Reputation Management) – similar to PR for a business’...

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Topics ranging from SEO and PPC to Content Marketing, Email Marketing, and overall Digital Marketing Best Practices.

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