100 Facebook Ad Examples for Inspiration in 2019 (Updated)

July 11, 2019

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Facebook ads help businesses achieve a variety of different objectives (spreading brand awareness, increasing conversions, driving sales, etc.)

Our team updated this blog post with 50 new examples of Facebook ads to inspire your next campaigns. We hope this updated guide with a total of 100 great ad examples will give you some fresh inspiration.

Also, if you haven’t gotten the chance to read our guide on Facebook advertising yet, we highly recommend taking a few minutes to check it out now.

We decided to split up the ads according to the following 10 categories:

Part 1:  Apparel

Part 2: Food & Beverage

Part 3: Software Companies

Part 4: Subscription Based Product/Service

Part 5: Fitness

Part 6: Travel/Hospitality

Part 7:  Personal Finance

Part 8: Education

Part 9: Business Communication & Productivity Apps

Part 10: Beauty

Part 1: Apparel Facebook Ads

1) J. Crew

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short and conversational in tone. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button.

Facebook Ad J. Crew - Chainlink Relationship Marketing

2) Everlane

Ad Type: Image Ad

Objective: Increase online conversions.

Who It’s Targeting: This ad is designed to attract first-time buyers. The chosen image is informational about the selling points of the product. The quote from a well-known publication (InStyle magazine) serves as an affirmation of the brand’s trustworthiness to potential customers who haven’t bought anything from Everlane before.

Why It Works: The ad resonates with its target audience of minimalist, practical, and style conscious customers.

Facebook Ad Everlane - Chainlink Relationship Marketing

3) Warby Parker

Ad Type: Video Ad

Objective: Encourage app installs.

Who It’s Targeting: The ad’s promotion of a new tool designed to improve buying experience targets new and returning customers.

Why It Works: The ad speaks for itself by promoting a useful new technological feature.

Facebook Ad Warby Parker - Chainlink Relationship Marketing

4) Uniqlo

Ad Type: Video Ad

Objective: Build brand awareness.

Who It’s Targeting: New and returning customers, especially a demographic with a higher budget than the average target consumer.

Why It Works: The ad is visually engaging, focuses on a new, intriguing brand partnership.

Facebook Ad Uniqlo - Chainlink Relationship Marketing

5) Untuckit

Ad Type: Right Column Image Ad

Objective: Drive traffic to the UNTUCKit website.

Who It’s Targeting: This ad is retargeting shoppers who abandoned their carts. This ad appeared after we visited untuckit.com, added a shirt to our cart, and then left the site before going to check out.

Why It Works: This simple ad showcases the original, best-selling product in an authentic way.

UntuckIt Right Column Facebook Ad - Chainlink Relationship Marketing

6) Ted Baker

Ad Type: Image Ad

Objective: Raise awareness of seasonal products and drive sales.

Who It’s Targeting: Ted Baker’s typical male customer.

Why It Works: The ad copy uses the perfect mix of keywords that resonate with this customer demographic.

Facebook Ads - Apparel Ad Example - Ted Baker

7) Eileen Fisher

Ad Type: Video Ad

Objective: Increase sales of a specific product line.

Who It’s Targeting: New and returning customers.

Why It Works: The ad has one main focus: to sell more of the universal, versatile elements of the brand’s collection. The simple black and white video fits well with a brief explanation why Eileen Fisher clothing should be a wardrobe staple.

Facebook Ads - Apparel Ad Example - Eileen Fisher

8) Levi’s

Ad Type: Image Ad

Objective: To raise awareness of a sale.

Who It’s Targeting: New and returning customers (particularly millennials).

Why It Works: Levi’s has continued to reinvent its brand over the decades, and clever incorporation of influencers into the ad includes a fresh element of user-generated content to help them announce the 50% off sale.

Facebook Ads - Apparel Ad Example - Levi's

9) Lululemon

Ad Type: Image Ad

Objective: To drive sales at the beginning of a launch of a new collection.

Who It’s Targeting: Loyal customers and/or existing fans of the brand.

Why It Works: The ad copy has an urgent tone, tapping into an online shopping culture that revolves around staying on top of trends and being the first to get a new product.

Facebook Ads - Apparel Ad Example - Lululemon

10) Club Monaco

Ad Type: Image Ad

Objective: To drive sales at the end of the season to make room for the upcoming new collection.

Who It’s Targeting: New and current customers.

Why It Works: A huge sale with the added incentive of free shipping on large orders is the perfect example of an opportunity to make the most of a Facebook ad.

Facebook Ads - Apparel Ad Example - Club Monaco

Part 2: Food & Beverage Facebook Ads

11) Domino’s

Ad Type: Image Ad

Objective: Spread awareness of a deal that their target audience won’t be able to resist.

Who It’s Targeting: Both new and loyal customers.

Why It Works: The photo of the pizza is designed to grab hungry users’ attention. It’s a great example of how oftentimes less is more when it comes to online advertising in the food and beverage space.

Facebook Ad Dominos - Chainlink Relationship Marketing

12) Starbucks

Ad Type: Image Ad

Objective: Encourage app installs and rewards program sign ups.

Who It’s Targeting: Loyal customers.

Why It Works: The ad works because of its emphasis on earning free drinks by taking the simple step of downloading the Starbucks app (and includes the “Install Now” button as a direct call to action). The ad makes it appear like it’s a one step process to receive a free drink. In reality, you have to download money onto the app first before you can earn rewards points and earn a free drink.

Facebook Ad Starbucks - Chainlink Relationship Marketing

13) Hint

Ad Type: Video Ad

Objective: Send traffic to the site and increase sales.

Who It’s Targeting: New customers.

Why It Works: This ad is visually engaging and rides wave of the pre-summer dieting marketing hype. The special deal and the compelling argument for increasing hydration and weight loss are likely to encourage users to click the “Shop Now” button.

Facebook Ad Hint Water - Chainlink Relationship Marketing

14) Whole Foods Market

Ad Type: Slideshow Ad

Objective: Increase catering orders.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whole Foods maximizes this ad format with beautiful visuals and includes simple ad copy with a clear, time-sensitive call-to-action. If you’re going to use the slide format, take Whole Food’s lead and make it look extremely polished, because ad quality speaks volumes about your brand.

Facebook Ad Whole Foods - Chainlink Relationship Marketing

15) Daily Harvest

Ad Type: Right Column Image Ad

Objective: Increase sales.

Who It’s Targeting: New customers.

Why It Works: A promotional offer is likely to grab the attention of someone who has never heard of the brand and needs an extra incentive to justify trying something new. Daily Harvest does a great job of focusing on summarizing and pitching its best-selling product.

Daily Harvest Facebook Ad - Chainlink Relationship Marketing

16) Burger King

Ad Type: Image Ad

Objective: Increase awareness of a new menu item.

Who It’s Targeting: New and regular customers.

Why It Works: The ad copy is on-brand by having a conversational and light-hearted tone. As the ad comically points out, the visuals could not be more obvious in promoting the deal.

Facebook Ads - Food and Beverage Ad Example - Burger King

17) Hello Fresh

Ad Type: Image Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: In a visually simple way, the ad points out reasons why you would want to choose HelloFresh over a competitor (i.e. Blue Apron) by emphasizing its special deal and discount, its free shipping offer, and its accolades (such as being named #1 Meal Kit in the country by USA Today.)

Facebook Ads - Food and Beverage Ad Example - Hello Fresh

18) Freshly

Ad Type: Video Ad

Objective: Increase awareness of a limited time offer and increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: The ad outlines what Freshly offers, includes an enticing visual, and points out a solution to a common pain-point: eating healthy without any hassle. A relatively new company like Freshly needs to invest wisely in its online advertising.

Facebook Ads - Food and Beverage Ad Example - Freshly

19) Chipotle

Ad Type: Video Ad

Objective: Increase online orders.

Who It’s Targeting: All customers.

Why It Works: A timely promotion that revolves around something your customers appreciate is always a smart move.

Facebook Ads - Food and Beverage Ad Example - Chipotle

20) Jamba Juice

Ad Type: Image Ad

Objective: Increase online orders.

Who It’s Targeting: All customers.

Why It Works: Three main elements of this ad make it effective: an appealing visual perfect that’s perfect for summertime and simple, enticing ad copy.

Facebook Ads - Food and Beverage Ad Example - Jamba Juice

Part 3: Software Companies Facebook Ads

21) MailChimp

Ad Type: Image Ad (with Audio Component)

Objective: Raise awareness of an expanded suite of products/services.

Who It’s Targeting: Both new and returning customers.

Why It Works: The bright yellow is eye catching, the music is attention grabbing, and the logo is likely recognizable to members of their target audience who have worked in the realm of online business or digital marketing on some level.

Note: Even though MailChimp has excellent visibility when it comes to their main email services, they want to be known for the other aspects of the company, too. So, the point of the ad is to raise awareness of MailChimp’s additional products and services that they have started to offer.

Facebook Ad MailChimp - Chainlink Relationship Marketing

22) Hootsuite

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: New customers.

Why It Works: The call to action of a 60 Day Free Trial guarantee is a great way to attract potential new customers by offering a no-strings-attached version of the product.

Facebook Ad Hootsuite - Chainlink Relationship Marketing

23) Squarespace

Ad Type: Video Ad

Objective: Drive traffic to the Squarespace website.

Who It’s Targeting: New customers.

Why It Works: It’s an authentic testimonial from a trusted customer/partner of Squarespace, and it includes a discount. It was smart to make the button say “Learn More”, because it’s a low-stakes call to action that invites curious potential customers to ease into the sales funnel.

Facebook Ad Squarespace - Chainlink Relationship Marketing

24) Shopify

Ad Type: Video Ad

Objective: Send traffic to the Shopify website and increase engagement.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad is raising awareness of the positive contributions Shopify users are making to certain communities Not only does this add to a positive brand image, but it might make them stand out or attract like-minded companies to want to work with Shopify.

Facebook Ad Shopify - Chainlink Relationship Marketing

25) Volusion

Ad Type: Video Ad

Objective: Build brand awareness and increase reach.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad includes a trusted rating to back up their claim of being an all-inclusive ecommerce platform. It’s especially important to assert your credibility in a competitive space like ecommerce. Volusion know they’re competing with industry staples such as Shopify and BigCommerce, so they can’t skimp on their Facebook ad quality.

Facebook Ad Volusion - Chainlink Relationship Marketing

26) Ceros

Ad Type: Video Ad

Objective: Increase awareness of the product and attract new customers.

Who It’s Targeting: New customers.

Why It Works: The ad shows an example of what the Ceros software can do, while the ad copy is convincing and conversational by using the choice of words “You deserve.”

Facebook Ads - Software Ad Example - Ceros

27) Sprout Social

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy describes an offer is irresistible to a social media manager: a free, personalized demo without any commitment required.The “Learn More” call to action is more inviting than it is forceful.

Facebook Ads - Software Ad Example - SproutSocial

28) Biteable

Ad Type: Video Ad

Objective: Raise awareness about Biteable and increase sign-ups.

Who It’s Targeting: New users.

Why It Works: The ad gives a great preview of the software’s capabilities so that its features and benefits speak for themselves.

Facebook Ads - Software Ad Example - Biteable

29) Salesforce

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers (particularly small business owners).

Why It Works: The ad makes it clear that it’s a smart choice to check out Saleforce, which can help people save time in the end. Highlighting a common pain point is always effective.

Facebook Ads - Software Ad Example - Salesforce

30) WeTransfer

Ad Type: Video Ad

Objective: Increase awareness of a premium offering and increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: By promoting the perks of their premium product, WeTransfer Plus, WeTransfer sets itself apart as being able to offer an enormous amount of storage. The aesthetic of the ad is eye catching because it has an artistic, human quality to it. When you’re competing with a giant company like Dropbox, you need to stand out from the competition in every way possible.

Facebook Ads - Software Ad Example - WeTransfer

Part 4: Subscription Based Product/Service Facebook Ads

31) Bespoke Post

Ad Type: Video Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: The ad copy has an entertaining play on words, and also includes social proof. The visuals of the video are meticulously planned to resonate with the target audience (the “refined, modern man”).

Facebook Ad Bespoke Post - Chainlink Relationship Marketing

32) Birchbox

Ad Type: Video Ad

Objective: Raise awareness and increase subscriptions/re-subscriptions.

Who It’s Targeting: New and previous customers.

Why It Works: The emphasis on the “new and improved” Birchbox will likely grab the attention of former customers who decided to unsubscribe. The bright Spring colors and the ad copy focused on the company’s improvements (and a special deal) also intrigues new customers who might have been looking for an excuse to start a subscription.

Facebook Ad Birchbox - Chainlink Relationship Marketing

33) Fabfitfun

Ad Type: Slideshow Ad

Objective: Increase subscriptions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad cuts straight to FabFitFun’s most important selling point/differentiating factor: its wide variety of full size products. A subscription box company needs to have an irresistible point of difference and make it known right away to survive in such a competitive space. The clean, bright visuals add to the appeal of the FabFitFun subscription box.

Facebook Ad FabFitFun - Chainlink Relationship Marketing

34) UrthBox

Ad Type: Slideshow Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy sums up what Urthbox is and offers an introductory promotion in a fun, youthful way that matches its brand voice. The sense of urgency and call to action work together well.

Facebook Ad UrthBox - Facebook Ad UrthBox - Chainlink Relationship Marketing

35) Winc

Ad Type: Video Ad

Objective: Raise brand awareness and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: The emphasis of this ad is “exploration” rather than incentivizing signing up.. It’s a great approach to advertise the personalization aspect of this subscription service (in this case, through promoting Winc’s signature “palate profile” quiz).

Winc does a great job of easing potential customers into a consideration phase by highlighting the unique and convenient features of subscribing. Plus, the shoutout from Buzzfeed adds to its allure.

Subscription Based Service Facebook Ad Winc - Chainlink Relationship Marketing

36) Blue Apron

Ad Type: Video Ad

Objective: Increase sign-ups and raise awareness of a brand partnership.

Who It’s Targeting: New customers.

Why It Works: This video is a bright and simple way to convey a special deal to attract new subscribers, and a brand partnership with Weight Watchers (which increases Blue Apron’s visibility) targets a specific demographic.

37) Grove Collaborative

Ad Type: Image Ad

Objective: Increase first-time orders.

Who It’s Targeting: New customers.

Why It Works: By sharing a shocking fact about a problem that Grove is claiming to help fix through their products, the brand catches potential customers’ attention and follows up with an inviting discount for first-time orders.

Facebook Ads - Subscription Company Ad Example - Grove Collaborative

38) Spotify

Ad Type: Video Ad

Objective: Increase awareness of a specific album release to promote Spotify and drive traffic to the website and app.

Who It’s Targeting: New and existing customers.

Why It Works: Spotify uses a star’s familiar face and an inviting video to promote themselves. The “Listen Now” call to action button is perfect, because whether or not you use Spotify already, your curiosity is likely to be piqued enough to at least want to hear some of the music. Note that the still frame includes a sentimental caption that is likely to drive more clicks than just the still image.

Facebook Ads - Subscription Company Ad Example - Spotify

39) Barkbox

Ad Type: Image Ad

Objective: Increase first-time orders.

Who It’s Targeting: New customers.

Why It Works: BarkBox uses all of the necessary buzz words in their ad copy to drive their audience to click the “Get Offer” CTA button. The simple yet eye-catching visual with the emphasis on “This Week Only” is an effective tactic.

40) Ipsy

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy and creative is bright and on-brand. Ipsy knows that emphasizing the affordability and personalization of their product will resonate with their target audience (and helps them differentiate themselves from competitors like Birchbox in a competitive market).

Facebook Ads - Subscription Company Ad Example - Ipsy

Part 5: Fitness Facebook Ads

41) Aaptiv

Ad Type: Video Ad

Objective: Increase app downloads and free trials.

Who It’s Targeting: New customers.

Why It Works: The ad not only lists examples of its wide variety of virtual workouts available, but also shows a video example of what users can expect. Aaptiv was smart not to mention the price in this ad. They don’t want to scare away potential customers when they realize the monthly or annual financial commitment.

Facebook Ad Aaptiv - Chainlink Relationship Marketing

42) Rumble

Ad Type: Video Ad

Objective: Raise awareness and increase site traffic.

Who It’s Targeting: New customers.

Why It Works: This particular ad was originally designed for Instagram Stories, and then the video was repurposed as a Facebook ad. Take note of how it appears like any organic post someone would see in their stories feed. The fact that it’s natural and doesn’t seem like a paid advertisement works to its advantage.

Facebook Ad Rumble - Chainlink Relationship Marketing

43) Orangetheory

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad’s call to action is clear and simple, offering a free workout to new members. The image represents a range of demographics that they could be targeting.

The ad copy strategically says “more energy, more strength, more results”, rather than focusing on a specific outcome such as weight loss. This kind of language appeals to a wider range of potential customers with various goals.

Facebook Ad Orangetheory Fitness - Chainlink Relationship Marketing

44) Equinox

Ad Type: Image Ad

Objective: Increase new member sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad includes an exclusive, time-sensitive offer while emphasizing one of the gym’s biggest value propositions, unlimited access to their fitness classes included in the cost of membership.

Facebook Ad Equinox - Chainlink Relationship Marketing

45) ClassPass

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: ClassPass only includes the essential information necessary to capture new users’ attention. The ad emphasizes convenience and the access it provides to thousands of fitness classes for one price. ClassPass does not mention the price, instead focusing on the number of options to explore.

Facebook Ad ClassPass - Chainlink Relationship Marketing

46) Pure Barre

Ad Type: Image Ad

Objective: Attract new members.

Who It’s Targeting: New customers in a specific region.

Why It Works: An irresistible, location-specific offer is matched with a simple straightforward and non-aggressive CTA to learn more.

Facebook Ads - Fitness Ad Example - Pure Barre

47) Mirror

Ad Type: Image Ad

Objective: Raise awareness of the product and get more customers.

Who It’s Targeting: New customers.

Why It Works: All the benefits are listed in one place without any mention of cost or commitment.

Facebook Ads - Fitness Ad Example - Mirror

48) Peloton

Ad Type: Video Ad

Objective: Upsell existing customers.

Who It’s Targeting: Current customers.

Why It Works: Peloton is one of the pioneers of the home fitness phenomenon, but because of the sharp increase in popularity of digital fitness classes, they need competitive offerings. 

Facebook Ads - Fitness Ad Example - Peloton Digital

49) Fhitting Room

Ad Type: Video Carousel Ad

Objective: Increase free trial sign ups of an additional service offering/digital product.

Who It’s Targeting: Current customers.

Why It Works: The ad is straightforward and showcases multiple video examples on Fhitting Room’s On Demand video classes. If someone is already a fan of Fhitting Room, targeting them with an ad showing the benefits of its digital product is a smart move.

Facebook Ads - Fitness Ad Example - Fhitting Room

50) Physique 57

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: Potential new studio members.

Why It Works: We like how this ad promises results in a specific time frame. The fact that Physique 57 is offering a week-long free trial through this ad is likely to increase sign ups. In the oversaturated boutique fitness class world, this studio stands out due to its brand positioning as exclusive and particularly effective.

Facebook Ads - Fitness Ad Example - Physique 57

Part 6: Travel & Hospitality Facebook Ads

51) KAYAK

Ad Type: Image Ad

Objective: Drive traffic to the site and increase conversions.

Who It’s Targeting: New, current or previous customers.

Why It Works: The ad conveys its offering in a convincing way using very little text. Whether you have visited the KAYAK site before or not, their value proposition is obvious. This is a great example of less is more.

Facebook Ad KAYAK - Chainlink Relationship Marketing

52) HotelTonight

Ad Type: Slideshow Ad

Objective: Increase conversions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency and highlights a specific city where someone can use their booking services using beautiful photography. This ad format makes sense when the advertiser wants to showcase multiple high quality images to capture people’s attention.

Facebook Ad HotelTonight - Chainlink Relationship Marketing

53) Booking.com

Ad Type: Image Ad

Objective: Increase the number of rooms booked through the website.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad works for the same reason that the HotelTonight ad works. What makes this ad arguably even more effective is the fact that it includes pricing. The decision to include pricing works in Booking.com’s favor because the deals speak for themselves.

Facebook Ad Booking - Chainlink Relationship Marketing

54) Airbnb

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short, to-the-point, and conversational in tone. The reminder of the new season requiring a new wardrobe gently pushes targets to take action and hit the “Shop Now” button.

Facebook Ad AirBnB - Chainlink Relationship Marketing

55) Hopper

Ad Type: Video ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Hopper packs a lot into this ad. At a quick glance, you know what the app is, its value proposition and you’re invited to install the app right away. The video is extremely simple but effective.

Facebook Ad Hopper - Chainlink Relationship Marketing

56) Marriott Hotels

Ad Type: Video Ad

Objective: To raise awareness a specific offering within the Marriott hotel network.

Who It’s Targeting: Existing and new customers in search of a premium experience for business travel.

Why It Works: The clever ad copy and bright colors are enough to make people pause when they see this ad in their Facebook feed. Since the CTA button says “Watch More” and not “Sign Up”, it’s more likely to drive clicks (which is exactly what Marriott wants).

Facebook Ads - Travel and Hospitality Ad Example - Marriott

57) JetBlue

Ad Type: Image Ad

Objective: Increase JetBlue credit card users.

Who It’s Targeting: Existing customers.

Why It Works: Current JetBlue customers (especially frequent fliers) are likely to respond well to an ad that makes a generous offer and promises a free trip.

Facebook Ads - Travel and Hospitality Ad Example - JetBlue

58) Skyscanner

Ad Type: Image Carousel Ad

Objective: Increase website visitors.

Who It’s Targeting: New and existing customers.

Why It Works: This ad is versatile because it speaks to anyone. Whether you’ve used Skyscanner before or you never heard of the website, you’re likely to click “Learn More” due to the multiple eye-catching images and the low price mentioned.

Facebook Ads - Travel and Hospitality Ad Example - Skyscanner

59) Lonely Planet

Ad Type: Image Ad

Objective: Increase website traffic.

Who It’s Targeting: New and existing users.

Why It Works: Lonely Planet knows their target demographic likes to travel on a budget, so it makes sense that they would promote an article on their website that plays to their ideal audience’s preferred content. The ad is universal enough that it appeals to first-time site visitors as well (everyone likes to save money).

Facebook Ads - Travel and Hospitality Ad Example - Lonely Planet

60) Hyatt Regency

Ad Type: Image Carousel Ad

Objective: Raise awareness of and increase visitors to a new location within the Hyatt franchise.

Who It’s Targeting: New and existing customers (particularly luxury clientele).

Why It Works: The ad allows people to scroll through several images to get a great preview of this particular hotel without needing to click away to Hyatt’s website right away. This is great for user experience, so that people who are intrigued by the ad don’t feel like they need to leave Facebook and be interrupted from what they were originally doing.

Facebook Ads - Travel and Hospitality Ad Example - Hyatt Regency

Part 7: Personal Finance Facebook Ads

61) Qapital

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: In this ad, Qapital makes it impossible to miss their mission: to be a user-friendly savings app to help people reach their personal finance goals. By showing a preview of their bright and clean app interface, they’re likely to intrigue new users who already had been searching for an app like this.

Facebook Ad Qapital - Chainlink Relationship Marketing

62) EveryDollar

Ad Type: Video Ad

Objective: Increase site traffic and sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad is well designed and succeeds with a less-is-more approach to convincing people to sign up. The reprition of the term “zero-based budget” is smart because someone specifically looking for this type of budgeting tool won’t miss this selling point of EveryDollar.

Facebook Ad EveryDollar - Chainlink Relationship Marketing

63) Robinhood

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Three main aspects of this ad work together to make it effective: the clever ad copy with a playful yet urgent tone, the proof that they are an award winning app according to a reliable personal finance company (in this case, Nerdwallet), and a video preview of the easy-to-use app interface.

Facebook Ad Robinhood - Chainlink Relationship Marketing

34) Earnin

Ad Type: Video Ad

Objective: Raise awareness of the app and encourage app downloads.

Who It’s Targeting: New users.

Why It Works: The ad depicts the app as a simple solution to a common, relatable issue.Including a real life example filmed in a way that makes the app seem authentic and trustworthy is an added bonus.

Facebook Ad Earnin App - Chainlink Relationship Marketing

65) Acorns

Ad Type: Video Ad

Objective: Increase app installs.

Who It’s Targeting: New users.

Why It Works: The ad copy includes a witty play on words which goes along with an equally memorable video. The call to action emphasizes its large existing user base, alluding to its established credibility in the personal finance space.

Facebook Ad Acorns - Chainlink Relationship Marketing

66) Personal Capital

Ad Type: Image Ad

Objective: Increase awareness and app sign-ups.

Who It’s Targeting: Both new and existing customers.

Why It Works: By showing off their knowledge in this ad with an expert thought piece about home buying versus renting, they demonstrate their brand authority/legitimacy without hard-selling anyone to sign up. Promoting this type of content through a Facebook ad is also a great way to make sure their content is seen by their existing customers, and brings them value, too.

Facebook Ads - Personal Finance Ad Example - Personal Capital

67) Albert

Ad Type: Video Ad

Objective: Raise awareness and increase app installations.

Who It’s Targeting: New users.

Why It Works: This ad isn’t your typical ad in the way it mimics a phone screen, which is perfect for grabbing people’s attention. The app also asserts its authority by being recommended by Forbes, and gently pushes people to install the app directly from this Facebook ad.

Facebook Ads - Personal Finance Ad Example - Albert

68) Stash

Ad Type: Image Ad

Objective: Increase app awareness.

Who It’s Targeting: New customers.

Why It Works: Less is more with this ad, because this content will speak for itself. Stash’s selling point is its emphasis on education for users who are new to investing. Simplifying complicated finance terms in an Ultimate Guide is a smart content marketing move.

Facebook Ads - Personal Finance Ad Example - Stash

69) Wealthfront

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New users.

Why It Works: Wealthfront takes the approach of sharing all of the app’s benefits and including a light hearted quote/endorsement from a real user. Since the ad is super transparent and spells out exactly what someone can expect by signing up, the “Sign Up” CTA button makes sense.

Facebook Ads - Personal Finance Ad Example - Wealthfront

70) You Need a Budget (YNAB) App

Ad Type: Image Ad

Objective: Increase new user sign-ups.

Who It’s Targeting: New users.

Why It Works: The approach of using a customer testimonial is smart, and the simple concept of minimizing stress through preparation (and using their budgeting app) is likely to be an attractive concept to people in YNAB’s target demographic. 

Facebook Ads - Personal Finance Ad Example - YNAB

Part 8: Education Facebook Ads

71) General Assembly

Ad Type: Image Ad

Objective: Increase sign ups for a particular course.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whether you’ve never heard of General Assembly, or you’ve already taken their courses, the offer for a free introductory workshop on a popular subject or skillset is likely to catch your attention as you’re scrolling through Facebook. Naturally, General Assembly designs the intro course to convince the student to continue.

Facebook Ad General Assembly - Chainlink Relationship Marketing

37) Coursera

Ad Type: Slideshow Ad.

Objective: Increase user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: Coursera’s offerings speak for themselves. Each photo in this slideshow has a unique headline and call to action to match the interest of a range of potential new or returning customers.

Facebook Ad Coursera - Chainlink Relationship Marketing

73) MasterClass

Ad Type: Video Ad

Objective: Raise awareness and increase target audience consideration.

Who It’s Targeting: Both new and returning customers.

Why It Works: The preview of what Masterclass can offer (in this case, with the help of a recognizable name) is enough to draw people in. If your business is in a position to use name/face recognition, it makes sense to use it sparingly for the purposes of a Facebook ad.

Facebook Ad Masterclass - Chainlink Relationship Marketing

74) Duolingo

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: The bright, simple ad copy and graphics are perfect for conveying the game-like approach of Duolingo, which has the main value proposition of making language learning fun and convenient. Duolingo recognizes the mental block of not wanting to commit to learning a language, so it offers up the idea of fitting it seamlessly into your morning routine.

Facebook Ad Duolingo -  Chainlink Relationship Marketing

75) Khan Academy

Ad Type: Video Ad

Objective: Increase sign ups.

Who It’s Targeting: New potential users (specifically teachers, not students).

Why It Works: The ad is extremely clear about who it’s targeting (teachers) and focuses on the benefits: providing free resources and empowering them to better help students.

Facebook Ad Khan Academy - Chainlink Relationship Marketing

76) Course Hero

Ad Type: Video Ad

Objective: Raise awareness about the company.

Who It’s Targeting: New users.

Why It Works: Course Hero is smart to take a light-hearted approach with their Facebook ads, considering that their target audience is college students. Instead of hard-selling a demographic that definitely won’t want to be forced into paying for anything, they’re raising awareness of the Course Hero brand in a comical way.

Facebook Ads - Education Ad Example - Course Hero

77) StudyBlue

Ad Type: Image Ad

Objective: Upsell current users to the premium version of the app, and to gain new users.

Who It’s Targeting: Current and new users.

Why It Works: As a direct competitor to some of the more well-known study aid companies out there, StudyBlue has to keep their marketing and advertising efforts fresh and interesting to capture students’ attention (in this case, with a fun meme and a clear CTA).

Facebook Ads - Education Ad Example - StudyBlue

78) Huntington Learning Center

Ad Type: Video Ad

Objective: Increase awareness and sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy is short and to the point, and the “Learn More” button is a no pressure way to invite clicks. An authentic video testimonial from a kid is a smart move.

Facebook Ads - Education Ad Example - Huntington Learning Center

79) Babbel

Ad Type: Image Ad

Objective: Increase subscribers.

Who It’s Targeting: First-time customers.

Why It Works: The emphasis on the time sensitive nature of the offer makes it seem like an exclusive deal that will encourage people to take action right away.

Facebook Ads - Education Ad Example - Babbel

80) Busuu

Ad Type: Image Ad

Objective: Upsell current users.

Who It’s Targeting: Current users.

Why It Works: Using a Facebook ad to promote a free trial of a premium offering is a smart business move, because it’s a no pressure situation for the user who unlocks Busuu Premium, but it also greatly increases the likelihood of those people becoming a premium user.

Facebook Ads - Education Ad Example - Busuu

Part 9: Business Communication & Productivity Facebook Ads

81) Slack

Ad Type: Image Ad

Objective: Encourage attendance of a specific event and raise general brand awareness.

Who It’s Targeting: Both new and current users.

Why It Works: Slack (which recently rebranded itself) excels at the design for this ad focused on promoting their signature conference. You can tell the ad was thoughtfully designed to intrigue Slack’s target audience.

Generally speaking, it makes sense to invest in a Facebook ad campaign to promote an event not only for the sake of the event, but also to better establish your company as a thought leader in your niche.

Facebook Ad Slack - Chainlink Relationship Marketing

82) Monday

Ad Type: Image Ad

Objective: Lead generation and new user sign ups.

Who It’s Targeting: New users.

Why It Works: The main selling points of Monday are its user-friendly interface and affordable price point, which this ad perfectly conveys. The low risk invitation to start a free trial is a great way to attract new users.

Facebook Ad Monday App - Chainlink Relationship Marketing

83) Trello

Ad Type: Slideshow Ad

Objective: Raise awareness of a specific value-adding feature.

Who It’s Targeting: Current and returning users.

Why It Works: Trello uses this ad to introduce and promote a new, free feature that boosts Trello’s overall appeal. The ad format is great because the image slides transition seamlessly from one to another to illustrate the way Trello works to help teams seamlessly accomplish tasks.

Facebook Ad Trello - Chainlink Relationship Marketing

84) Asana

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad graphic and copy gets straight to the point.This ad for Asana points out a common problem and offers up their solution, emphasizing the fact that it’s free to sign up and try it.

Facebook Ad Asana - Chainlink Relationship Marketing

85) Zoom Video Communications

Ad Type: Image Ad

Objective: Raise awareness of the brand and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: Social proof is a great idea to include in Facebook ads (especially if you’re defending a bold claim like being #1 in your niche). Zoom uses data to back up their reliable reputation and references their numerous positive customer reviews.

Facebook Ad Zoom Communications - Chainlink Relationship Marketing

86) Azendoo

Ad Type: Image Carousel Ad

Objective: Attract new customers (particularly from competitors like Trello).

Who It’s Targeting: New customers.

Why It Works: Without being too aggressive, the ad makes a great case for why their features are great, by explaining them in an easy-to-follow image carousel.

Facebook Ads - Business Communication App Ad Example - Azendoo

87) GoTo Meeting

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The emphasis on saving money and getting 2 free months is perfect for their target audience, as the GoTo brand competes with the likes of Zoom.

Facebook Ads - Business Communication App Ad Example - GoTo Meeting

88) Teamwork

Ad Type: Image Ad

Objective: Increase users by capitalizing on competitors’ dissatisfied customers.

Who It’s Targeting: New customers.

Why It Works: Sometimes going after your direct competitor works, and in this case, that’s Teamwork’s approach. The free trial to see how Teamwork measures up to Confluence is a great strategy, even if it seems a little bit aggressive.

Facebook Ads - Business Communication App Ad Example - Teamwork

89) BigTime Software

Ad Type: Image Ad

Objective: Increase sign-ups and sales by offering a free demo.

Who It’s Targeting: New customers.

Why It Works: This ad is short and sweet but accomplishes what it needs to do: it asserts BigTime as the premier software of its kind for major consulting firms, and offers a free demo.

Facebook Ads - Business Communication App Ad Example - BigTime

90) Smartsheet

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Communication App Ad Example - Smartsheet

Part 10: Beauty Facebook Ads

91) Elizabeth Arden

Ad Type: Image Ad

Objective: Increase the number of email list subscribers.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad image is alluring and the ad copy offers clear incentives: free beauty tips, VIP offers, and 15% off. This ad is smart in the way it supports the brand’s email list building efforts. Elizabeth Arden uses their beauty insiders program to expand their email list.

Facebook Ad Elizabeth Arden - Chainlink Relationship Marketing

92) Kiehl’s

Ad Type: Video Ad

Objective: Promote a specific limited-time offer.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency to click the call to action button by providing a code and a cutoff date to redeem a special offer.

Kiehl’s was smart to simultaneously promote a new product while offering free samples and branded merchandise, because it generates enough interest to hit the “Shop Now” button. Whether you’re a new or returning customer, it’s hard to resist a new product and free stuff.

Facebook Ad Kiehls - Chainlink Relationship Marketing

93) Tarte Cosmetics

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The high quality ad image showcasing the product’s effectiveness is all this ad needs to be effective.

Facebook Ad Tarte Cosmetics - Chainlink Relationship Marketing

94) Estee Lauder

Ad Type: Slideshow Ad

Objective: Drive sales of a new product.

Who It’s Targeting: Both new and returning customers.

Why It Works: The slideshow ad format allows both images and videos to be included as slides, and Estee Lauder uses both mediums to share beautiful imagery of the product and its users.

Facebook Ad Estee Lauder - Chainlink Relationship Marketing

95) La Roche Posay

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad makes a convincing argument for the product’s effectiveness. The ad conveys that the product speaks for itself. The image is perfect because it’s a high quality photo of the product that doesn’t distract from the point of the ad, which is to drive people to click the “Shop Now” button because of the product’s benefits and necessity. 

Facebook Ad LaRochePosay - Chainlink Relationship Marketing

96) Glossier

Ad Type: Image Ad

Objective: Promote and increase sales of a specific product.

Who It’s Targeting: New and returning customers.

Why It Works: Glossier’s marketing materials are consistent in brand voice and simplicity, and their Facebook ads are no different.

Facebook Ads - Beauty Ad Example - Glossier

97) Sunday Riley

Ad Type: Image Ad

Objective: Increase awareness of the brand and encourage brand advocacy.

Who It’s Targeting: New and loyal customers.

Why It Works: Using a Facebook ad to promote a giveaway is a great strategy for getting new users to sign up and previous users to stay interested. The brand tries to get the biggest bang for its buck by linking the CTA button to Instagram to increase social media engagement across platforms.

Facebook Ads - Beauty Ad Example - Sunday Riley

98) Caudalie

Ad Type: Video Ad

Objective: Increase sales of a particular product.

Who It’s Targeting: New and current customers.

Why It Works: Simple and straightforward visual proof of a product’s efficacy means Caudalie can’t lose with this video ad. The fact that it’s a limited offer is a great way to add an element of urgency to click the CTA button without seeming pushy.

Facebook Ads - Beauty Ad Example - Caudalie

99) Burt’s Bees

Ad Type: Image Ad

Objective: To promote a new product line and attract a specific demographic of customers.

Who It’s Targeting: New customers.

Why It Works: The ad is focused on one goal instead of trying to universally target a wide range of customers. The emphasis on the products’ seal of approval from the National Eczema Organization is a great additional mark of authority.

Facebook Ads - Beauty Ad Example - Burt’s Bees

100) Maybelline

Ad Type: Image Ad

Objective: Increase brand awareness and loyalty.

Who It’s Targeting: New and returning customers. 

Why It Works: The promotion of a sweepstakes through a Facebook ad is a smart move for a well-established drugstore beauty brand like Maybelline. Brand advocacy and loyalty is encouraged through a campaign that will have a positive impact on brand image and keep it fresh.

Facebook Ads - Beauty Ad Example - Maybelline

Wrapping It Up…

We hope this blog post gave you some inspiration to guide your Facebook ad creation process. Are there any enviable Facebook ads you’ve seen lately that you wish we would have included? Let us know!

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