50 Facebook Ad Examples for Inspiration in 2019

Apr 22, 2019

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Facebook ads can be a great way to achieve a variety of different objectives (spreading brand awareness, increasing conversions, driving sales, etc.) We wanted to compile 50 great examples across industries to give our readers some inspiration for their next campaigns.

Also, if you haven’t gotten the chance to read our guide on Facebook advertising yet, we highly recommend taking a few minutes to check it out now.

We decided to split up the ads according to the following ten categories:

Part 1:  Apparel

Part 2: Food & Beverage

Part 3: Software Companies

Part 4: Subscription Based Product/Service

Part 5: Fitness

Part 6: Travel/Hospitality

Part 7:  Personal Finance

Part 8: Education

Part 9: Business Communication & Productivity Apps

Part 10: Beauty

Part 1: Apparel Facebook Ads

1) J. Crew

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short and conversational in tone. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button.

Facebook Ad J. Crew - Chainlink Relationship Marketing

2) Everlane

Ad Type: Image Ad

Objective: Increase online conversions.

Who It’s Targeting: This ad is designed to attract first-time buyers. The chosen image is informational about the selling points of the product. The quote from a well-known publication (InStyle magazine) serves as an affirmation of the brand’s trustworthiness to potential customers who haven’t bought anything from Everlane before.

Why It Works: The ad resonates with its target audience of minimalist, practical, and style conscious customers.

Facebook Ad Everlane - Chainlink Relationship Marketing

3) Warby Parker

Ad Type: Video Ad

Objective: Encourage app installs.

Who It’s Targeting: The ad’s promotion of a new tool designed to improve buying experience targets new and returning customers.

Why It Works: The ad speaks for itself by promoting a useful new technological feature.

Facebook Ad Warby Parker - Chainlink Relationship Marketing

4) Uniqlo

Ad Type: Video Ad

Objective: Build brand awareness.

Who It’s Targeting: New and returning customers, especially a demographic with a higher budget than the average target consumer.

Why It Works: The ad is visually engaging, focuses on a new, intriguing brand partnership.

Facebook Ad Uniqlo - Chainlink Relationship Marketing

5) Untuckit

Ad Type: Right Column Image Ad

Objective: Drive traffic to the UNTUCKit website.

Who It’s Targeting: This ad is retargeting shoppers who abandoned their carts. This ad appeared after we visited untuckit.com, added a shirt to our cart, and then left the site before going to check out.

Why It Works: This simple ad showcases the original, best-selling product in an authentic way.

UntuckIt Right Column Facebook Ad - Chainlink Relationship Marketing

Part 2: Food & Beverage Facebook Ads

6) Domino’s

Ad Type: Image Ad

Objective: Spread awareness of a deal that their target audience won’t be able to resist.

Who It’s Targeting: Both new and loyal customers.

Why It Works: The photo of the pizza is designed to grab hungry users’ attention. It’s a great example of how oftentimes less is more when it comes to online advertising in the food and beverage space.

Facebook Ad Dominos - Chainlink Relationship Marketing

7) Starbucks

Ad Type: Image Ad

Objective: Encourage app installs and rewards program sign ups.

Who It’s Targeting: Loyal customers.

Why It Works: The ad works because of its emphasis on earning free drinks by taking the simple step of downloading the Starbucks app (and includes the “Install Now” button as a direct call to action). The ad makes it appear like it’s a one step process to receive a free drink. In reality, you have to download money onto the app first before you can earn rewards points and earn a free drink.

Facebook Ad Starbucks - Chainlink Relationship Marketing

8) Hint

Ad Type: Video Ad

Objective: Send traffic to the site and increase sales.

Who It’s Targeting: New customers.

Why It Works: This ad is visually engaging and rides wave of the pre-summer dieting marketing hype. The special deal and the compelling argument for increasing hydration and weight loss are likely to encourage users to click the “Shop Now” button.

Facebook Ad Hint Water - Chainlink Relationship Marketing

9) Whole Foods Market

Ad Type: Slideshow Ad

Objective: Increase catering orders.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whole Foods maximizes this ad format with beautiful visuals and includes simple ad copy with a clear, time-sensitive call-to-action. If you’re going to use the slide format, take Whole Food’s lead and make it look extremely polished, because ad quality speaks volumes about your brand.

Facebook Ad Whole Foods - Chainlink Relationship Marketing

10) Daily Harvest

Ad Type: Right Column Image Ad

Objective: Increase sales.

Who It’s Targeting: New customers.

Why It Works: A promotional offer is likely to grab the attention of someone who has never heard of the brand and needs an extra incentive to justify trying something new. Daily Harvest does a great job of focusing on summarizing and pitching its best-selling product.

Daily Harvest Facebook Ad - Chainlink Relationship Marketing

Part 3: Software Companies Facebook Ads

11) MailChimp

Ad Type: Image Ad (with Audio Component)

Objective: Raise awareness of an expanded suite of products/services.

Who It’s Targeting: Both new and returning customers.

Why It Works: The bright yellow is eye catching, the music is attention grabbing, and the logo is likely recognizable to members of their target audience who have worked in the realm of online business or digital marketing on some level.

Note: Even though MailChimp has excellent visibility when it comes to their main email services, they want to be known for the other aspects of the company, too. So, the point of the ad is to raise awareness of MailChimp’s additional products and services that they have started to offer.

Facebook Ad MailChimp - Chainlink Relationship Marketing

12) Hootsuite

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: New customers.

Why It Works: The call to action of a 60 Day Free Trial guarantee is a great way to attract potential new customers by offering a no-strings-attached version of the product.

Facebook Ad Hootsuite - Chainlink Relationship Marketing

13) Squarespace

Ad Type: Video Ad

Objective: Drive traffic to the Squarespace website.

Who It’s Targeting: New customers.

Why It Works: It’s an authentic testimonial from a trusted customer/partner of Squarespace, and it includes a discount. It was smart to make the button say “Learn More”, because it’s a low-stakes call to action that invites curious potential customers to ease into the sales funnel.

Facebook Ad Squarespace - Chainlink Relationship Marketing

14) Shopify

Ad Type: Video Ad

Objective: Send traffic to the Shopify website and increase engagement.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad is raising awareness of the positive contributions Shopify users are making to certain communities Not only does this add to a positive brand image, but it might make them stand out or attract like-minded companies to want to work with Shopify.

Facebook Ad Shopify - Chainlink Relationship Marketing

15) Volusion

Ad Type: Video Ad

Objective: Build brand awareness and increase reach.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad includes a trusted rating to back up their claim of being an all-inclusive ecommerce platform. It’s especially important to assert your credibility in a competitive space like ecommerce. Volusion know they’re competing with industry staples such as Shopify and BigCommerce, so they can’t skimp on their Facebook ad quality.

Facebook Ad Volusion - Chainlink Relationship Marketing

Part 4: Subscription Based Product/Service Facebook Ads

16) Bespoke Post

Ad Type: Video Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: The ad copy has an entertaining play on words, and also includes social proof. The visuals of the video are meticulously planned to resonate with the target audience (the “refined, modern man”).

Facebook Ad Bespoke Post - Chainlink Relationship Marketing

17) Birchbox

Ad Type: Video Ad

Objective: Raise awareness and increase subscriptions/re-subscriptions.

Who It’s Targeting: New and previous customers.

Why It Works: The emphasis on the “new and improved” Birchbox will likely grab the attention of former customers who decided to unsubscribe. The bright Spring colors and the ad copy focused on the company’s improvements (and a special deal) also intrigues new customers who might have been looking for an excuse to start a subscription.

Facebook Ad Birchbox -Chainlink Relationship Marketing

18) Fabfitfun

Ad Type: Slideshow Ad

Objective: Increase subscriptions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad cuts straight to FabFitFun’s most important selling point/differentiating factor: its wide variety of full size products. A subscription box company needs to have an irresistible point of difference and make it known right away to survive in such a competitive space. The clean, bright visuals add to the appeal of the FabFitFun subscription box.

Facebook Ad FabFitFun - Chainlink Relationship Marketing

19) UrthBox

Ad Type: Slideshow Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy sums up what Urthbox is and offers an introductory promotion in a fun, youthful way that matches its brand voice. The sense of urgency and call to action work together well.

Facebook Ad UrthBox - Facebook Ad UrthBox - Chainlink Relationship Marketing

20) Winc

Ad Type: Video Ad

Objective: Raise brand awareness and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: The emphasis of this ad is “exploration” rather than incentivizing signing up.. It’s a great approach to advertise the personalization aspect of this subscription service (in this case, through promoting Winc’s signature “palate profile” quiz).

Winc does a great job of easing potential customers into a consideration phase by highlighting the unique and convenient features of subscribing. Plus, the shoutout from Buzzfeed adds to its allure.

Facebook Ad Winc - Chainlink Relationship Marketing

Part 5: Fitness Facebook Ads

21) Aaptiv

Ad Type: Video Ad

Objective: Increase app downloads and free trials.

Who It’s Targeting: New customers.

Why It Works: The ad not only lists examples of its wide variety of virtual workouts available, but also shows a video example of what users can expect. Aaptiv was smart not to mention the price in this ad. They don’t want to scare away potential customers when they realize the monthly or annual financial commitment.

Facebook Ad Aaptiv - Chainlink Relationship Marketing

22) Rumble

Ad Type: Video Ad

Objective: Raise awareness and increase site traffic.

Who It’s Targeting: New customers.

Why It Works: This particular ad was originally designed for Instagram Stories, and then the video was repurposed as a Facebook ad. Take note of how it appears like any organic post someone would see in their stories feed. The fact that it’s natural and doesn’t seem like a paid advertisement works to its advantage.

Facebook Ad Rumble - Chainlink Relationship Marketing

23) Orangetheory

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad’s call to action is clear and simple, offering a free workout to new members. The image represents a range of demographics that they could be targeting.

The ad copy strategically says “more energy, more strength, more results”, rather than focusing on a specific outcome such as weight loss. This kind of language appeals to a wider range of potential customers with various goals.

Facebook Ad Orangetheory Fitness - Chainlink Relationship Marketing

24) Equinox

Ad Type: Image Ad

Objective: Increase new member sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad includes an exclusive, time-sensitive offer while emphasizing one of the gym’s biggest value propositions, unlimited access to their fitness classes included in the cost of membership.

Facebook Ad Equinox - Chainlink Relationship Marketing

25) ClassPass

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: ClassPass only includes the essential information necessary to capture new users’ attention. The ad emphasizes convenience and the access it provides to thousands of fitness classes for one price. ClassPass does not mention the price, instead focusing on the number of options to explore.

Facebook Ad ClassPass - Chainlink Relationship Marketing

Part 6: Travel/Hospitality Facebook Ads

26) KAYAK

Ad Type: Image Ad

Objective: Drive traffic to the site and increase conversions.

Who It’s Targeting: New, current or previous customers.

Why It Works: The ad conveys its offering in a convincing way using very little text. Whether you have visited the KAYAK site before or not, their value proposition is obvious. This is a great example of less is more.

Facebook Ad KAYAK - Chainlink Relationship Marketing

27) HotelTonight

Ad Type: Slideshow Ad

Objective: Increase conversions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency and highlights a specific city where someone can use their booking services using beautiful photography. This ad format makes sense when the advertiser wants to showcase multiple high quality images to capture people’s attention.

Facebook Ad HotelTonight - Chainlink Relationship Marketing

28) Booking.com

Ad Type: Image Ad

Objective: Increase the number of rooms booked through the website.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad works for the same reason that the HotelTonight ad works. What makes this ad arguably even more effective is the fact that it includes pricing. The decision to include pricing works in Booking.com’s favor because the deals speak for themselves.

Facebook Ad Booking - Chainlink Relationship Marketing

29) Airbnb

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short, to-the-point, and conversational in tone. The reminder of the new season requiring a new wardrobe gently pushes targets to take action and hit the “Shop Now” button.

Facebook Ad AirBnB - Chainlink Relationship Marketing

30) Hopper

Ad Type: Video ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Hopper packs a lot into this ad. At a quick glance, you know what the app is, its value proposition and you’re invited to install the app right away. The video is extremely simple but effective.

Facebook Ad Hopper - Chainlink Relationship Marketing

Part 7: Personal Finance Facebook Ads

31) Qapital

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: In this ad, Qapital makes it impossible to miss their mission: to be a user-friendly savings app to help people reach their personal finance goals. By showing a preview of their bright and clean app interface, they’re likely to intrigue new users who already had been searching for an app like this.

Facebook Ad Qapital - Chainlink Relationship Marketing

32) EveryDollar

Ad Type: Video Ad

Objective: Increase site traffic and sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad is well designed and succeeds with a less-is-more approach to convincing people to sign up. The reprition of the term “zero-based budget” is smart because someone specifically looking for this type of budgeting tool won’t miss this selling point of EveryDollar.

Facebook Ad EveryDollar - Chainlink Relationship Marketing

33) Robinhood

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Three main aspects of this ad work together to make it effective: the clever ad copy with a playful yet urgent tone, the proof that they are an award winning app according to a reliable personal finance company (in this case, Nerdwallet), and a video preview of the easy-to-use app interface.

Facebook Ad Robinhood - Chainlink Relationship Marketing

34) Earnin

Ad Type: Video Ad

Objective: Raise awareness of the app and encourage app downloads.

Who It’s Targeting: New users.

Why It Works: The ad depicts the app as a simple solution to a common, relatable issue.Including a real life example filmed in a way that makes the app seem authentic and trustworthy is an added bonus.

Facebook Ad Earnin App - Chainlink Relationship Marketing

35) Acorns

Ad Type: Video Ad

Objective: Increase app installs.

Who It’s Targeting: New users.

Why It Works: The ad copy includes a witty play on words which goes along with an equally memorable video. The call to action emphasizes its large existing user base, alluding to its established credibility in the personal finance space.

Facebook Ad Acorns - Chainlink Relationship Marketing

Part 8: Education Facebook Ads

36) General Assembly

Ad Type: Image Ad

Objective: Increase sign ups for a particular course.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whether you’ve never heard of General Assembly, or you’ve already taken their courses, the offer for a free introductory workshop on a popular subject or skillset is likely to catch your attention as you’re scrolling through Facebook. Naturally, General Assembly designs the intro course to convince the student to continue.

Facebook Ad General Assembly - Chainlink Relationship Marketing

37) Coursera

Ad Type: Slideshow Ad.

Objective: Increase user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: Coursera’s offerings speak for themselves. Each photo in this slideshow has a unique headline and call to action to match the interest of a range of potential new or returning customers.

Facebook Ad Coursera - Chainlink Relationship Marketing

38) MasterClass

Ad Type: Video Ad

Objective: Raise awareness and increase target audience consideration.

Who It’s Targeting: Both new and returning customers.

Why It Works: The preview of what Masterclass can offer (in this case, with the help of a recognizable name) is enough to draw people in. If your business is in a position to use name/face recognition, it makes sense to use it sparingly for the purposes of a Facebook ad.

Facebook Ad Masterclass - Chainlink Relationship Marketing

39) Duolingo

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: The bright, simple ad copy and graphics are perfect for conveying the game-like approach of Duolingo, which has the main value proposition of making language learning fun and convenient. Duolingo recognizes the mental block of not wanting to commit to learning a language, so it offers up the idea of fitting it seamlessly into your morning routine.

Facebook Ad Duolingo -  Chainlink Relationship Marketing

40) Khan Academy

Ad Type: Video Ad

Objective: Increase sign ups.

Who It’s Targeting: New potential users (specifically teachers, not students).

Why It Works: The ad is extremely clear about who it’s targeting (teachers) and focuses on the benefits: providing free resources and empowering them to better help students.

Facebook Ad Khan Academy - Chainlink Relationship Marketing

Part 9: Business Communication & Productivity Facebook Ads

41) Slack

Ad Type: Image Ad

Objective: Encourage attendance of a specific event and raise general brand awareness.

Who It’s Targeting: Both new and current users.

Why It Works: Slack (which recently rebranded itself) excels at the design for this ad focused on promoting their signature conference. You can tell the ad was thoughtfully designed to intrigue Slack’s target audience.

Generally speaking, it makes sense to invest in a Facebook ad campaign to promote an event not only for the sake of the event, but also to better establish your company as a thought leader in your niche.

Facebook Ad Slack - Chainlink Relationship Marketing

42) Monday

Ad Type: Image Ad

Objective: Lead generation and new user sign ups.

Who It’s Targeting: New users.

Why It Works: The main selling points of Monday are its user-friendly interface and affordable price point, which this ad perfectly conveys. The low risk invitation to start a free trial is a great way to attract new users.

Facebook Ad Monday App - Chainlink Relationship Marketing

43) Trello

Ad Type: Slideshow Ad

Objective: Raise awareness of a specific value-adding feature.

Who It’s Targeting: Current and returning users.

Why It Works: Trello uses this ad to introduce and promote a new, free feature that boosts Trello’s overall appeal. The ad format is great because the image slides transition seamlessly from one to another to illustrate the way Trello works to help teams seamlessly accomplish tasks.

Facebook Ad Trello - Chainlink Relationship Marketing

44) Asana

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad graphic and copy gets straight to the point.This ad for Asana points out a common problem and offers up their solution, emphasizing the fact that it’s free to sign up and try it.

Facebook Ad Asana - Chainlink Relationship Marketing

45) Zoom Video Communications

Ad Type: Image Ad

Objective: Raise awareness of the brand and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: Social proof is a great idea to include in Facebook ads (especially if you’re defending a bold claim like being #1 in your niche). Zoom uses data to back up their reliable reputation and references their numerous positive customer reviews.

Facebook Ad Zoom Communications - Chainlink Relationship Marketing

Part 10: Beauty Facebook Ads

46) Elizabeth Arden

Ad Type: Image Ad

Objective: Increase the number of email list subscribers.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad image is alluring and the ad copy offers clear incentives: free beauty tips, VIP offers, and 15% off. This ad is smart in the way it supports the brand’s email list building efforts. Elizabeth Arden uses their beauty insiders program to expand their email list.

Facebook Ad Elizabeth Arden - Chainlink Relationship Marketing

47) Kiehl’s

Ad Type: Video Ad

Objective: Promote a specific limited-time offer.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency to click the call to action button by providing a code and a cutoff date to redeem a special offer.

Kiehl’s was smart to simultaneously promote a new product while offering free samples and branded merchandise, because it generates enough interest to hit the “Shop Now” button. Whether you’re a new or returning customer, it’s hard to resist a new product and free stuff.

Facebook Ad Kiehls - Chainlink Relationship Marketing

48) Tarte Cosmetics

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The high quality ad image showcasing the product’s effectiveness is all this ad needs to be effective.

Facebook Ad Tarte Cosmetics - Chainlink Relationship Marketing

49) Estee Lauder

Ad Type: Slideshow Ad

Objective: Drive sales of a new product.

Who It’s Targeting: Both new and returning customers.

Why It Works: The slideshow ad format allows both images and videos to be included as slides, and Estee Lauder uses both mediums to share beautiful imagery of the product and its users.

Facebook Ad Estee Lauder - Chainlink Relationship Marketing

50) La Roche Posay

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad makes a convincing argument for the product’s effectiveness. The ad conveys that the product speaks for itself. The image is perfect because it’s a high quality photo of the product that doesn’t distract from the point of the ad, which is to drive people to click the “Shop Now” button because of the product’s benefits and necessity. 

Facebook Ad LaRochePosay - Chainlink Relationship Marketing

Wrapping It Up…

We hope this blog post gave you some inspiration to guide your Facebook ad creation process. Are there any enviable Facebook ads you’ve seen lately that you wish we would have included? Let us know!

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