200 Facebook Ad Examples for Inspiration in 2020 (Updated)

November 14, 2019

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Facebook ads help businesses achieve a variety of different objectives (spreading brand awareness, increasing conversions, driving sales, etc.)

Our team updated this blog post with 100 new examples of Facebook ads to inspire your future campaigns. We hope this updated guide with a total of 200 great ad examples will give you some fresh inspiration for 2020.

Also, if you haven’t gotten the chance to read our guide on Facebook advertising yet, we highly recommend that you take a few minutes to check it out now.

We decided to split up the ads according to the following 10 categories:

Part 1:  Apparel

Part 2: Food & Beverage

Part 3: Software Companies

Part 4: Subscription Based Product/Service

Part 5: Fitness

Part 6: Travel/Hospitality

Part 7:  Personal Finance

Part 8: Education

Part 9: Business Communication & Productivity Apps

Part 10: Beauty

Part 1: Apparel Facebook Ads

1) J. Crew

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short and conversational in tone. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button.

Facebook Ad J. Crew - Chainlink Relationship Marketing

2) Everlane

Ad Type: Image Ad

Objective: Increase online conversions.

Who It’s Targeting: This ad is designed to attract first-time buyers. The chosen image is informational about the selling points of the product. The quote from a well-known publication (InStyle magazine) serves as an affirmation of the brand’s trustworthiness to potential customers who haven’t bought anything from Everlane before.

Why It Works: The ad resonates with its target audience of minimalist, practical, and style conscious customers.

Facebook Ad Everlane - Chainlink Relationship Marketing

3) Warby Parker

Ad Type: Video Ad

Objective: Encourage app installs.

Who It’s Targeting: The ad’s promotion of a new tool designed to improve buying experience targets new and returning customers.

Why It Works: The ad speaks for itself by promoting a useful new technological feature.

Facebook Ad Warby Parker - Chainlink Relationship Marketing

4) Uniqlo

Ad Type: Video Ad

Objective: Build brand awareness.

Who It’s Targeting: New and returning customers, especially a demographic with a higher budget than the average target consumer.

Why It Works: The ad is visually engaging, focuses on a new, intriguing brand partnership.

Facebook Ad Uniqlo - Chainlink Relationship Marketing

5) Untuckit

Ad Type: Right Column Image Ad

Objective: Drive traffic to the UNTUCKit website.

Who It’s Targeting: This ad is retargeting shoppers who abandoned their carts. This ad appeared after we visited untuckit.com, added a shirt to our cart, and then left the site before going to check out.

Why It Works: This simple ad showcases the original, best-selling product in an authentic way.

UntuckIt Right Column Facebook Ad - Chainlink Relationship Marketing

6) Ted Baker

Ad Type: Image Ad

Objective: Raise awareness of seasonal products and drive sales.

Who It’s Targeting: Ted Baker’s typical male customer.

Why It Works: The ad copy uses the perfect mix of keywords that resonate with this customer demographic.

Facebook Ads - Apparel Ad Example - Ted Baker

7) Eileen Fisher

Ad Type: Video Ad

Objective: Increase sales of a specific product line.

Who It’s Targeting: New and returning customers.

Why It Works: The ad has one main focus: to sell more of the universal, versatile elements of the brand’s collection. The simple black and white video fits well with a brief explanation why Eileen Fisher clothing should be a wardrobe staple.

Facebook Ads - Apparel Ad Example - Eileen Fisher

8) Levi’s

Ad Type: Image Ad

Objective: To raise awareness of a sale.

Who It’s Targeting: New and returning customers (particularly millennials).

Why It Works: Levi’s has continued to reinvent its brand over the decades, and clever incorporation of influencers into the ad includes a fresh element of user-generated content to help them announce the 50% off sale.

Facebook Ads - Apparel Ad Example - Levi's

9) Lululemon

Ad Type: Image Ad

Objective: To drive sales at the beginning of a launch of a new collection.

Who It’s Targeting: Loyal customers and/or existing fans of the brand.

Why It Works: The ad copy has an urgent tone, tapping into an online shopping culture that revolves around staying on top of trends and being the first to get a new product.

Facebook Ads - Apparel Ad Example - Lululemon

10) Club Monaco

Ad Type: Image Ad

Objective: To drive sales at the end of the season to make room for the upcoming new collection.

Who It’s Targeting: New and current customers.

Why It Works: A huge sale with the added incentive of free shipping on large orders is the perfect example of an opportunity to make the most of a Facebook ad.

Facebook Ads - Apparel Ad Example - Club Monaco

11) Macy’s

Ad Type: Video Ad

Objective: Increase sales.

Who It’s Targeting: This particular ad targets Macy’s young male demographic.

Why It Works: Instead of focusing on holiday gift giving, this ad appeals to the millennial mentality of “treat yourself”.

Facebook Ads - Apparel Ad Example - Macy’s

12) Ralph Lauren

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: All customers.

Why It Works: The ad copy is all about promoting a vintage, nostalgic vibe. The emphasis on fast free shipping and returns is an added bonus. 

Facebook Ads - Apparel Ad Example - Ralph Lauren

13) Urban Outfitters

Ad Type: Image Ad

Objective: Build awareness about a particular product.

Who It’s Targeting: Young female customer demographic.

Why It Works: The ad copy builds anticipation and the graphic speaks for itself. When it comes to hyping up clothing drops, UO knows what they’re doing.

Facebook Ads - Apparel Ad Example - Urban Outfitters

14) Lucky Brand

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: All customers.

Why It Works: Less is more sometimes. The discount is front and center, while still reminding ad viewers that they’re a denim brand.

Facebook Ads - Apparel Ad Example - Lucky Brand

15) French Connection

Ad Type: Image Ad

Objective: Drive purchases for end of season sale.

Who It’s Targeting: Affluent female shoppers.

Why It Works: The overall aesthetic of this ad is perfectly fitting for its purpose. It’s a warm and timely reminder to take advantage of a seasonal sale.

Facebook Ads - Apparel Ad Example - French Connection

16) Aldo

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: New customers.

Why It Works: The mix between a product image and graphics adds a fun, whimsical element to this ad that’s extra attractive for the holidays.

Facebook Ads - Apparel Ad Example - Aldo

17) Kate Spade

Ad Type: Image Ad

Objective: Drive sales during the holidays.

Who It’s Targeting: Kate Spade’s young female demographic.

Why It Works: This bright, festive image for their holiday campaign is bound to capture their target audience’s attention. Also, the focus of this ad is a recognizable actress/influencer (which definitely helps).

Facebook Ads - Apparel Ad Example - Kate Spade

18) Mango

Ad Type: Video Ad

Objective: Increase sales for a particular collection.

Who It’s Targeting: All female customers.

Why It Works: The focus of this ad is a recognizable fashion influencer (Leandra Medine) and her collection, which automatically sparks the interest of your target audience.

Facebook Ads - Apparel Ad Example - Mango

19) Lulu’s

Ad Type: Video Ad

Objective: Drive sales within a particular product category (dresses).

Who It’s Targeting: All customers.

Why It Works: Sometimes a classic ad that appeals to people’s desire to feel luxurious resonates the best with customers. The video taps into the fantasy of getting dressed up for holiday festivities.

Facebook Ads - Apparel Ad Example - Lulu's

20) Zara

Ad Type: Image Ad

Objective: Drive online conversions of a certain product type.

Who It’s Targeting: All customers.

Why It Works: This book and tee shirt gift set with a meaningful purpose mostly sells itself, but Zara does a great job of providing concise ad copy and a clear call to action.

Facebook Ads - Apparel Ad Example - Zara

Part 2: Food & Beverage Facebook Ads

21) Domino’s

Ad Type: Image Ad

Objective: Spread awareness of a deal that their target audience won’t be able to resist.

Who It’s Targeting: Both new and loyal customers.

Why It Works: The photo of the pizza is designed to grab hungry users’ attention. It’s a great example of how oftentimes less is more when it comes to online advertising in the food and beverage space.

Facebook Ad Dominos - Chainlink Relationship Marketing

22) Starbucks

Ad Type: Image Ad

Objective: Encourage app installs and rewards program sign ups.

Who It’s Targeting: Loyal customers.

Why It Works: The ad works because of its emphasis on earning free drinks by taking the simple step of downloading the Starbucks app (and includes the “Install Now” button as a direct call to action). The ad makes it appear like it’s a one step process to receive a free drink. In reality, you have to download money onto the app first before you can earn rewards points and earn a free drink.

Facebook Ad Starbucks - Chainlink Relationship Marketing

23) Hint

Ad Type: Video Ad

Objective: Send traffic to the site and increase sales.

Who It’s Targeting: New customers.

Why It Works: This ad is visually engaging and rides wave of the pre-summer dieting marketing hype. The special deal and the compelling argument for increasing hydration and weight loss are likely to encourage users to click the “Shop Now” button.

Facebook Ad Hint Water - Chainlink Relationship Marketing

24) Whole Foods Market

Ad Type: Slideshow Ad

Objective: Increase catering orders.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whole Foods maximizes this ad format with beautiful visuals and includes simple ad copy with a clear, time-sensitive call-to-action. If you’re going to use the slide format, take Whole Food’s lead and make it look extremely polished, because ad quality speaks volumes about your brand.

Facebook Ad Whole Foods - Chainlink Relationship Marketing

25) Daily Harvest

Ad Type: Right Column Image Ad

Objective: Increase sales.

Who It’s Targeting: New customers.

Why It Works: A promotional offer is likely to grab the attention of someone who has never heard of the brand and needs an extra incentive to justify trying something new. Daily Harvest does a great job of focusing on summarizing and pitching its best-selling product.

Daily Harvest Facebook Ad - Chainlink Relationship Marketing

26) Burger King

Ad Type: Image Ad

Objective: Increase awareness of a new menu item.

Who It’s Targeting: New and regular customers.

Why It Works: The ad copy is on-brand by having a conversational and light-hearted tone. As the ad comically points out, the visuals could not be more obvious in promoting the deal.

Facebook Ads - Food and Beverage Ad Example - Burger King

27) Hello Fresh

Ad Type: Image Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: In a visually simple way, the ad points out reasons why you would want to choose HelloFresh over a competitor (i.e. Blue Apron) by emphasizing its special deal and discount, its free shipping offer, and its accolades (such as being named #1 Meal Kit in the country by USA Today.)

Facebook Ads - Food and Beverage Ad Example - Hello Fresh

28) Freshly

Ad Type: Video Ad

Objective: Increase awareness of a limited time offer and increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: The ad outlines what Freshly offers, includes an enticing visual, and points out a solution to a common pain-point: eating healthy without any hassle. A relatively new company like Freshly needs to invest wisely in its online advertising.

Facebook Ads - Food and Beverage Ad Example - Freshly

29) Chipotle

Ad Type: Video Ad

Objective: Increase online orders.

Who It’s Targeting: All customers.

Why It Works: A timely promotion that revolves around something your customers appreciate is always a smart move.

Facebook Ads - Food and Beverage Ad Example - Chipotle

30) Jamba Juice

Ad Type: Image Ad

Objective: Increase online orders.

Who It’s Targeting: All customers.

Why It Works: Three main elements of this ad make it effective: an appealing visual perfect that’s perfect for summertime and simple, enticing ad copy.

Facebook Ads - Food and Beverage Ad Example - Jamba Juice

31) Dunkin

Ad Type: Image Ad

Objective: Increase awareness of a new menu item.

Who It’s Targeting: All customers.

Why It Works: The ad copy is fun and friendly, with an enthusiastic tone (even including emojis) and the new food is front and center.

Facebook Ads - Food Ad Example - Dunkin

32) Subway

Ad Type: Image Ad

Objective: Raise awareness of a special offer with a charitable twist.

Who It’s Targeting: All customers.

Why It Works: The ad copy is short and sweet, and the philanthropic aspect is appealing to both new and regular customers.

Facebook Ads - Food Ad Example - Subway

33) Panera

Ad Type: Image Ad

Objective: Raise awareness of a new partnership.

Who It’s Targeting: New and loyal customers.

Why It Works: Everyone loves when something they already liked gets even better. Announcing a new partnership with GrubHub through a Facebook ad is a smart tactic because this is convenient new information that people actually want to see.

Facebook Ads - Food Ad Example - Panera

34) Applebee’s

Ad Type: Image Ad

Objective: Increase awareness of a special new deal.

Who It’s Targeting: All customers.

Why It Works: This promotional deal that Applebee’s is raising awareness of with this ad has the potential to attract new customers and help maintain already loyal customers with a new incentive to dine. Applebee’s also does a good job with this ad by not revealing all the details of the promotion to encourage people’s curiosity to actually click to the website to find out more.

Facebook Ads - Food Ad Example - Applebee's

35) OWYN

Ad Type: Image Ad

Objective: Increase brand awareness.

Who It’s Targeting: New customers.

Why It Works: Not only is this ad’s visual eye catching, but also the direct comparison with competitors and assertion of what makes OWYN different works to the brand’s advantage. Rather than taking a hard sell approach, this ad reads more as a press release, announcing how the company is up-and-coming.

Facebook Ads - Food Ad Example - Owyn

36) Chopt

Ad Type: Image Ad

Objective: Increase orders.

Who It’s Targeting: Local customers.

Why It Works: This ad is a great example of an effective use of local targeting to increase awareness of an in-person event to attract more people to actually show up. The timeliness of the promotion that’s centered around giving back is important, especially for this time of year.

Facebook Ads - Food Ad Example - Chopt

37) CAVA

Ad Type: Image Ad

Objective: Increase awareness of a new perk.

Who It’s Targeting: All customers.

Why It Works: This ad speaks for itself: whether you’re already a fan of their food or you’re interested in trying something new with the perk of a drive-through. The call to action button “see menu” works well here, because it comes across as a low pressure request to browse their selection of food.

Facebook Ads - Food Ad Example - Cava

38) Just Salad

Ad Type: Image Carousel Ad

Objective: Drive online conversions.

Who It’s Targeting: New and returning customers.

Why It Works: As salad bars are becoming more common and it’s more challenging to stand out, Just Salad chooses a smart concept to focus on: the versatility of their options to cater to different types of “lifestyles” (diets). We’re living in an age of personalization, and people want to feel like wherever they go they can tailor their experience to themselves.

Facebook Ads - Food Ad Example - JustSalad

39) Misfits Market

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: New customers.

Why It Works: Misfits Market emphasizes the significant savings that can be made while simultaneously explaining who they are (there’s definitely a unique concept behind it).

Facebook Ads - Food Ad Example - Misfits

40) Hungryroot

Ad Type: Image Ad

Objective: Raise brand awareness and increase sales.

Who It’s Targeting: New customers.

Why It Works: This ad uses a customer testimonial to highlight their major selling points, coupled with the inviting call to action button “Learn More”. Not only are they focusing on targeting new customers, but also focusing on stealing away business from their competition (“Goodbye Meal Kits”).

Facebook Ads - Food Ad Example - Hungryroot

Part 3: Software Companies Facebook Ads

41) MailChimp

Ad Type: Image Ad (with Audio Component)

Objective: Raise awareness of an expanded suite of products/services.

Who It’s Targeting: Both new and returning customers.

Why It Works: The bright yellow is eye catching, the music is attention grabbing, and the logo is likely recognizable to members of their target audience who have worked in the realm of online business or digital marketing on some level.

Note: Even though MailChimp has excellent visibility when it comes to their main email services, they want to be known for the other aspects of the company, too. So, the point of the ad is to raise awareness of MailChimp’s additional products and services that they have started to offer.

Facebook Ad MailChimp - Chainlink Relationship Marketing

42) Hootsuite

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: New customers.

Why It Works: The call to action of a 60 Day Free Trial guarantee is a great way to attract potential new customers by offering a no-strings-attached version of the product.

Facebook Ad Hootsuite - Chainlink Relationship Marketing

43) Squarespace

Ad Type: Video Ad

Objective: Drive traffic to the Squarespace website.

Who It’s Targeting: New customers.

Why It Works: It’s an authentic testimonial from a trusted customer/partner of Squarespace, and it includes a discount. It was smart to make the button say “Learn More”, because it’s a low-stakes call to action that invites curious potential customers to ease into the sales funnel.

Facebook Ad Squarespace - Chainlink Relationship Marketing

44) Shopify

Ad Type: Video Ad

Objective: Send traffic to the Shopify website and increase engagement.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad is raising awareness of the positive contributions Shopify users are making to certain communities Not only does this add to a positive brand image, but it might make them stand out or attract like-minded companies to want to work with Shopify.

Facebook Ad Shopify - Chainlink Relationship Marketing

45) Volusion

Ad Type: Video Ad

Objective: Build brand awareness and increase reach.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad includes a trusted rating to back up their claim of being an all-inclusive ecommerce platform. It’s especially important to assert your credibility in a competitive space like ecommerce. Volusion know they’re competing with industry staples such as Shopify and BigCommerce, so they can’t skimp on their Facebook ad quality.

Facebook Ad Volusion - Chainlink Relationship Marketing

46) Ceros

Ad Type: Video Ad

Objective: Increase awareness of the product and attract new customers.

Who It’s Targeting: New customers.

Why It Works: The ad shows an example of what the Ceros software can do, while the ad copy is convincing and conversational by using the choice of words “You deserve.”

Facebook Ads - Software Ad Example - Ceros

47) Sprout Social

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy describes an offer is irresistible to a social media manager: a free, personalized demo without any commitment required.The “Learn More” call to action is more inviting than it is forceful.

Facebook Ads - Software Ad Example - SproutSocial

48) Biteable

Ad Type: Video Ad

Objective: Raise awareness about Biteable and increase sign-ups.

Who It’s Targeting: New users.

Why It Works: The ad gives a great preview of the software’s capabilities so that its features and benefits speak for themselves.

Facebook Ads - Software Ad Example - Biteable

49) Salesforce

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers (particularly small business owners).

Why It Works: The ad makes it clear that it’s a smart choice to check out Saleforce, which can help people save time in the end. Highlighting a common pain point is always effective.

Facebook Ads - Software Ad Example - Salesforce

50) WeTransfer

Ad Type: Video Ad

Objective: Increase awareness of a premium offering and increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: By promoting the perks of their premium product, WeTransfer Plus, WeTransfer sets itself apart as being able to offer an enormous amount of storage. The aesthetic of the ad is eye catching because it has an artistic, human quality to it. When you’re competing with a giant company like Dropbox, you need to stand out from the competition in every way possible.

Facebook Ads - Software Ad Example - WeTransfer

51) Botify

Ad Type: Image Ad

Objective: Increase lead generation.

Who It’s Targeting: New users.

Why It Works: One the main ways software companies (especially SEO SaaS companies like Botify) succeed at promoting themselves is through high quality content. One great way to do this is through paying to promote content as a short term boost as a part of a larger overall strategy.

Facebook Ads - Software Ad Example - Botify

52) Toggl

Ad Type: Image Ad

Objective: Increase product awareness.

Who It’s Targeting: New users.

Why It Works: The cartoon is memorable and inviting for the target user to be curious enough to want to click the “Learn More” button.

Facebook Ads - Software Ad Example - Toggl

53) Prezi

Ad Type: Image Ad

Objective: Drive awareness and conversions.

Who It’s Targeting: New users.

Why It Works: A bright, slightly mesmerizing graphic paired with a bold claim (“Brains run better on Prezi”) serves to catch someone’s attention as they’re mindlessly scrolling through their feed.

Facebook Ads - Software Ad Example - Prezi

54) InVision

Ad Type: Image Ad

Objective: Build brand awareness and encourage conversions.

Who It’s Targeting: New users.

Why It Works: A free handbook/audiobook with in-depth insights is a good way to win over new users. InVision understands that most people who see this ad will be interested in not just their software, but also advice on how to maximize using their software to help them reach their goals. Useful, educational content is a game changer to help build credibility.

Facebook Ads - Software Ad Example - InVision

55) Canva

Ad Type: Image Ad

Objective: Increase app installs.

Who It’s Targeting: New users.

Why It Works: Leading with the most attractive features of your product is always a smart move. The ability to easily design things like flyers, social media posts, and invitations straight from your phone for free is an enticing offer. The emphasis on “free” is super important here.

Facebook Ads - Software Ad Example - Canva

56) Anchor

Ad Type: Video Ad

Objective: Raise awareness and drive app installs.

Who It’s Targeting: New users.

Why It Works: The appeal of this ad is that it uses a brief, captivating video to demonstrate how easy the app is to use while emphasizing how it’s completely free.

Facebook Ads - Software Ad Example - Anchor

57) PandaDoc

Ad Type: Image Ad

Objective: Increase lead generation.

Who It’s Targeting: New users.

Why It Works: Instead of directly promoting their SaaS product, PandaDoc offers up a super comprehensive guide created in tandem with Hubspot. This is a perfect lead generation strategy that can be facilitated using a Facebook ad without seeming obnoxious or pushy.

Facebook Ads - Software Ad Example - PandaDoc

58) Scoro

Ad Type: Video Ad

Objective: Raise brand awareness and drive online conversions.

Who It’s Targeting: New customers.

Why It Works: Scoro uses a great combination of confident ad copy and thoughtful graphics in a video to illustrate the selling points and competitive edge of their software.

Facebook Ads - Software Ad Example - Scoro

59) Visme

Ad Type: Video Ad

Objective: Drive online conversions.

Who It’s Targeting: New customers.

Why It Works: There’s a valuable incentive to engage with Visme on social, which they make super clear.

Facebook Ads - Software Ad Example - Visme

60) Pipedrive

Ad Type: Image Ad

Objective: Increase brand awareness.

Who It’s Targeting: New users.

Why It Works: The fact that they’re offering valuable advice with the authoritative source, Forbes backing them up is a great signal to their target audience that they’re worth paying attention to.

Facebook Ads - Software Ad Example - Pipedrive

Part 4: Subscription Based Product/Service Facebook Ads

61) Bespoke Post

Ad Type: Video Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: The ad copy has an entertaining play on words, and also includes social proof. The visuals of the video are meticulously planned to resonate with the target audience (the “refined, modern man”).

Facebook Ad Bespoke Post - Chainlink Relationship Marketing

62) Birchbox

Ad Type: Video Ad

Objective: Raise awareness and increase subscriptions/re-subscriptions.

Who It’s Targeting: New and previous customers.

Why It Works: The emphasis on the “new and improved” Birchbox will likely grab the attention of former customers who decided to unsubscribe. The bright Spring colors and the ad copy focused on the company’s improvements (and a special deal) also intrigues new customers who might have been looking for an excuse to start a subscription.

Facebook Ad Birchbox - Chainlink Relationship Marketing

63) Fabfitfun

Ad Type: Slideshow Ad

Objective: Increase subscriptions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad cuts straight to FabFitFun’s most important selling point/differentiating factor: its wide variety of full size products. A subscription box company needs to have an irresistible point of difference and make it known right away to survive in such a competitive space. The clean, bright visuals add to the appeal of the FabFitFun subscription box.

Facebook Ad FabFitFun - Chainlink Relationship Marketing

64) UrthBox

Ad Type: Slideshow Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy sums up what Urthbox is and offers an introductory promotion in a fun, youthful way that matches its brand voice. The sense of urgency and call to action work together well.

Facebook Ad UrthBox - Facebook Ad UrthBox - Chainlink Relationship Marketing

65) Winc

Ad Type: Video Ad

Objective: Raise brand awareness and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: The emphasis of this ad is “exploration” rather than incentivizing signing up.. It’s a great approach to advertise the personalization aspect of this subscription service (in this case, through promoting Winc’s signature “palate profile” quiz).

Winc does a great job of easing potential customers into a consideration phase by highlighting the unique and convenient features of subscribing. Plus, the shoutout from Buzzfeed adds to its allure.

Subscription Based Service Facebook Ad Winc - Chainlink Relationship Marketing

66) Blue Apron

Ad Type: Video Ad

Objective: Increase sign-ups and raise awareness of a brand partnership.

Who It’s Targeting: New customers.

Why It Works: This video is a bright and simple way to convey a special deal to attract new subscribers, and a brand partnership with Weight Watchers (which increases Blue Apron’s visibility) targets a specific demographic.

67) Grove Collaborative

Ad Type: Image Ad

Objective: Increase first-time orders.

Who It’s Targeting: New customers.

Why It Works: By sharing a shocking fact about a problem that Grove is claiming to help fix through their products, the brand catches potential customers’ attention and follows up with an inviting discount for first-time orders.

Facebook Ads - Subscription Company Ad Example - Grove Collaborative

68) Spotify

Ad Type: Video Ad

Objective: Increase awareness of a specific album release to promote Spotify and drive traffic to the website and app.

Who It’s Targeting: New and existing customers.

Why It Works: Spotify uses a star’s familiar face and an inviting video to promote themselves. The “Listen Now” call to action button is perfect, because whether or not you use Spotify already, your curiosity is likely to be piqued enough to at least want to hear some of the music. Note that the still frame includes a sentimental caption that is likely to drive more clicks than just the still image.

Facebook Ads - Subscription Company Ad Example - Spotify

69) Barkbox

Ad Type: Image Ad

Objective: Increase first-time orders.

Who It’s Targeting: New customers.

Why It Works: BarkBox uses all of the necessary buzz words in their ad copy to drive their audience to click the “Get Offer” CTA button. The simple yet eye-catching visual with the emphasis on “This Week Only” is an effective tactic.

70) Ipsy

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy and creative is bright and on-brand. Ipsy knows that emphasizing the affordability and personalization of their product will resonate with their target audience (and helps them differentiate themselves from competitors like Birchbox in a competitive market).

Facebook Ads - Subscription Company Ad Example - Ipsy

71) Bright Cellars

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: New and existing customers.

Why It Works: As the online wine delivery world becomes more competitive, there needs to be an appeal other than a wide variety of great tasting wines delivered at your doorstep. Bright Cellars focused on the algorithmic way that they help their customers customize their preferences.

Not only is it a great selling point for their wine selection/delivery service, but also it sparks genuine curiosity. Even if you’re already a Bright Cellars customer, it’s likely you’re curious enough to click the “Learn More” button and find out exactly how they do it.

Facebook Ads - Subscription Company Ad Example - Bright Cellars

72) Quip

Ad Type: Image Ad

Objective: Drive sales.

Who It’s Targeting: New customers.

Why It Works: Simplicity works for this ad. They don’t need to get too fancy to sell the idea… no one wants to have to worry about getting a new toothbrush every three months.

The convenience of a sleek, effective one (beautifully photographed for this ad) being automatically delivered is an appealing concept their target audience (especially the busy working professional) would be interested in learning more about.

Facebook Ads - Subscription Company Ad Example - Quip

73) Scentbird

Ad Type: Video Ad

Objective: Increase brand awareness.

Who It’s Targeting: New customers.

Why It Works: A real customer, especially an influencer, sharing a credible testimonial in video form is a reliable way to capture and keep someone’s attention on Facebook. This kind of ad works because it doesn’t even seem like an ad at first glance.

Facebook Ads - Subscription Company Ad Example - Scentbird

74) Loot Crate

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: Existing customers.

Why It Works: This ad is focused on appealing to people who are already customers or who are familiar with the concept of Loot Crate. The brevity of the copy and the simple image work well to promote this particular deal in a straightforward way.

Facebook Ads - Subscription Company Ad Example - Loot Crate

75) Rocksbox Jewelry

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: New customers.

Why It Works: The ad cleverly uses a customer testimonial in the format of a text message to convey the benefits of subscribing (and the issue it solves).

Facebook Ads - Subscription Company Ad Example - Rocksbox

76) Menlo Club

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy focuses on how much of a bargain it is to be a member.

Facebook Ads - Subscription Company Ad Example - The Menlo House

77) Trendy Butler

Ad Type: Image Ad

Objective: Increase subscriptions.

Who It’s Targeting: Affluent male demographic.

Why It Works: This ad emphasizes personalization and great value on high quality clothing.

Facebook Ads - Subscription Company Ad Example - Trendy Butler

78) Nuuly

Ad Type: Video Ad

Objective: Raise brand awareness.

Who It’s Targeting: New customers.

Why It Works: As a new clothing rental subscription company, Nuuly makes the brand sound easy and approachable.

Facebook Ads - Subscription Company Ad Example - Nuuly

79) Wantable

Ad Type: Image Ad

Objective: Increase subscriptions.

Who It’s Targeting: New customers.

Why It Works: Instead of revolving around a super flashy image, this ad relies more on the testimonial and comparison with direct competitor, Stitch Fix.

Facebook Ads - Subscription Company Ad Example - Wantable

80) Sun Basket

Ad Type: Image Ad

Objective: Increase brand awareness and sales.

Who It’s Targeting: New customers.

Why It Works: This ad is super simple, but a great example of not needing to do much else when a high quality image carries the weight of the ad. Note the custom call to action button, “See menu”, and how that links directly to the most important sales-oriented part of their website.

Facebook Ads - Subscription Company Ad Example - Sun Basket

Part 5: Fitness Facebook Ads

81) Aaptiv

Ad Type: Video Ad

Objective: Increase app downloads and free trials.

Who It’s Targeting: New customers.

Why It Works: The ad not only lists examples of its wide variety of virtual workouts available, but also shows a video example of what users can expect. Aaptiv was smart not to mention the price in this ad. They don’t want to scare away potential customers when they realize the monthly or annual financial commitment.

Facebook Ad Aaptiv - Chainlink Relationship Marketing

82) Rumble

Ad Type: Video Ad

Objective: Raise awareness and increase site traffic.

Who It’s Targeting: New customers.

Why It Works: This particular ad was originally designed for Instagram Stories, and then the video was repurposed as a Facebook ad. Take note of how it appears like any organic post someone would see in their stories feed. The fact that it’s natural and doesn’t seem like a paid advertisement works to its advantage.

Facebook Ad Rumble - Chainlink Relationship Marketing

83) Orangetheory

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad’s call to action is clear and simple, offering a free workout to new members. The image represents a range of demographics that they could be targeting.

The ad copy strategically says “more energy, more strength, more results”, rather than focusing on a specific outcome such as weight loss. This kind of language appeals to a wider range of potential customers with various goals.

Facebook Ad Orangetheory Fitness - Chainlink Relationship Marketing

84) Equinox

Ad Type: Image Ad

Objective: Increase new member sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad includes an exclusive, time-sensitive offer while emphasizing one of the gym’s biggest value propositions, unlimited access to their fitness classes included in the cost of membership.

Facebook Ad Equinox - Chainlink Relationship Marketing

85) ClassPass

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: ClassPass only includes the essential information necessary to capture new users’ attention. The ad emphasizes convenience and the access it provides to thousands of fitness classes for one price. ClassPass does not mention the price, instead focusing on the number of options to explore.

Facebook Ad ClassPass - Chainlink Relationship Marketing

86) Pure Barre

Ad Type: Image Ad

Objective: Attract new members.

Who It’s Targeting: New customers in a specific region.

Why It Works: An irresistible, location-specific offer is matched with a simple straightforward and non-aggressive CTA to learn more.

Facebook Ads - Fitness Ad Example - Pure Barre

87) Mirror

Ad Type: Image Ad

Objective: Raise awareness of the product and get more customers.

Who It’s Targeting: New customers.

Why It Works: All the benefits are listed in one place without any mention of cost or commitment.

Facebook Ads - Fitness Ad Example - Mirror

88) Peloton

Ad Type: Video Ad

Objective: Upsell existing customers.

Who It’s Targeting: Current customers.

Why It Works: Peloton is one of the pioneers of the home fitness phenomenon, but because of the sharp increase in popularity of digital fitness classes, they need competitive offerings. 

Facebook Ads - Fitness Ad Example - Peloton Digital

89) Fhitting Room

Ad Type: Video Carousel Ad

Objective: Increase free trial sign ups of an additional service offering/digital product.

Who It’s Targeting: Current customers.

Why It Works: The ad is straightforward and showcases multiple video examples on Fhitting Room’s On Demand video classes. If someone is already a fan of Fhitting Room, targeting them with an ad showing the benefits of its digital product is a smart move.

Facebook Ads - Fitness Ad Example - Fhitting Room

90) Physique 57

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: Potential new studio members.

Why It Works: We like how this ad promises results in a specific time frame. The fact that Physique 57 is offering a week-long free trial through this ad is likely to increase sign ups. In the oversaturated boutique fitness class world, this studio stands out due to its brand positioning as exclusive and particularly effective.

Facebook Ads - Fitness Ad Example - Physique 57

91) Tracy Anderson Method

Ad Type: Video Ad

Objective: Increase sign ups.

Who It’s Targeting: New and existing customers.

Why It Works: This ad appeals to Tracy’s loyal followers who already take her in person classes religiously and people who might be unfamiliar with her training program. The goal is to show a preview of an online fitness class that’s interesting enough to convince people to do the free trial, and Tracy Anderson does this well.

Facebook Ads - Fitness Ad Example - Tracy Anderson Method

92) Solidcore

Ad Type: Image Ad

Objective: Drive bookings.

Who It’s Targeting: New customers.

Why It Works: Since free trials are the norm for fitness studios, the offer alone isn’t always enough to encourage someone to take action. The sense of urgency conveyed by this ad where it says “For a limited time only” is a smart move to nudge people to be more proactive. The image showing a class in progress is also great because it shows off the unique lighting and layout of the studio.

Facebook Ads - Fitness Ad Example - Solidcore

93) GRIT BXNG

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers.

Why It Works: This special offer is perfect for attracting new customers and driving them to take action as soon as possible for a limited time. The photo is perfect for a Facebook ad because when it appears in someone’s feed it won’t look out of place. It looks like a photo someone would just post for fun after trying a new workout class.

Facebook Ads - Fitness Ad Example - GRIT BXNG

94) Row House

Ad Type: Image Ad

Objective: Recruit new hires.

Who It’s Targeting: Potential new employees.

Why It Works: The ad copy is lighthearted yet there is an urgent undertone nudging eligible candidates to apply ASAP. The fact that a job posting appears on Facebook rather than LinkedIn might make someone more likely to apply with less pressure in mind.

Facebook Ads - Fitness Ad Example - Row House

95) Fithouse

Ad Type: Image Ad

Objective: Increase online sign ups.

Who It’s Targeting: New customers.

Why It Works: The ad is inviting because the style is intended to look like a Facebook or Instagram story. The simple and bright ad with a direct call to action and very little ad copy works well in this case. This ad proves that a simple concept and super easy to create ad can still be effective.

Facebook Ads - Fitness Ad Example - Fithouse

96) Snap Fitness

Ad Type: Image Ad

Objective: Promote an event that will increase new member sign ups.

Who It’s Targeting: Potential new members.

Why It Works: The ad is focused on increasing awareness of an event. This type of Facebook ad is clever because it links to an actual Facebook event page where people can mark themselves as attending and further promote the event.

Facebook Ads - Fitness Ad Example - Snap Fitness

97) Fitwall

Ad Type: Image Ad

Objective: Increase brand awareness.

Who It’s Targeting: New and existing customers.

Why It Works: This ad is memorable not just because of the interesting choice of selecting a black and white image, but also because the ad copy is focused on the community aspect of group fitness rather than the workout itself. The limited amount of color in the image actually makes it pop more. Also, note how the call to action is “Learn More” rather than “Sign Up” or “Book Now”.

Facebook Ads - Fitness Ad Example - Fitwall

98) Shadowbox

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New customers. 

Why It Works: This ad is all about catering to new customers. The ad is designed to appeal to ambitious beginners.

Facebook Ads - Fitness Ad Example - Shadowbox

99) TITLE Boxing Club

Ad Type: Video Ad

Objective: Increase sign ups.

Who It’s Targeting: New and existing customers.

Why It Works: This ad is memorable with its seasonal play on words (“Planksgiving”) and corresponding video element. Inviting people to participate in a challenge, either as new or current members of TITLE Boxing Club, is definitely an effective tactic to show the community side of membership (which is often a big factor in fitness club sign ups and retention).

Facebook Ads - Fitness Ad Example - TITLE Boxing

100) Les Mills

Ad Type: Image Ad

Objective: Increase lead generation.

Who It’s Targeting: New customers.

Why It Works: This ad stands out because it offers a free valuable resource that their target audience can download. This is a great example of business to business marketing in the fitness industry, and how brightly colored Facebook Ad could help lead generation efforts for a longer sales cycle.

Facebook Ads - Fitness Ad Example - Les Mills

Part 6: Travel & Hospitality Facebook Ads

101) KAYAK

Ad Type: Image Ad

Objective: Drive traffic to the site and increase conversions.

Who It’s Targeting: New, current or previous customers.

Why It Works: The ad conveys its offering in a convincing way using very little text. Whether you have visited the KAYAK site before or not, their value proposition is obvious. This is a great example of less is more.

Facebook Ad KAYAK - Chainlink Relationship Marketing

102) HotelTonight

Ad Type: Slideshow Ad

Objective: Increase conversions.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency and highlights a specific city where someone can use their booking services using beautiful photography. This ad format makes sense when the advertiser wants to showcase multiple high quality images to capture people’s attention.

Facebook Ad HotelTonight - Chainlink Relationship Marketing

103) Booking.com

Ad Type: Image Ad

Objective: Increase the number of rooms booked through the website.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad works for the same reason that the HotelTonight ad works. What makes this ad arguably even more effective is the fact that it includes pricing. The decision to include pricing works in Booking.com’s favor because the deals speak for themselves.

Facebook Ad Booking - Chainlink Relationship Marketing

104) Airbnb

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: This particular ad targets J. Crew’s male demographic. The ad isn’t specifically aimed at targeting new or loyal customers.

Why It Works: The ad copy is short, to-the-point, and conversational in tone. The reminder of the new season requiring a new wardrobe gently pushes targets to take action and hit the “Shop Now” button.

Facebook Ad AirBnB - Chainlink Relationship Marketing

105) Hopper

Ad Type: Video ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Hopper packs a lot into this ad. At a quick glance, you know what the app is, its value proposition and you’re invited to install the app right away. The video is extremely simple but effective.

Facebook Ad Hopper - Chainlink Relationship Marketing

106) Marriott Hotels

Ad Type: Video Ad

Objective: To raise awareness a specific offering within the Marriott hotel network.

Who It’s Targeting: Existing and new customers in search of a premium experience for business travel.

Why It Works: The clever ad copy and bright colors are enough to make people pause when they see this ad in their Facebook feed. Since the CTA button says “Watch More” and not “Sign Up”, it’s more likely to drive clicks (which is exactly what Marriott wants).

Facebook Ads - Travel and Hospitality Ad Example - Marriott

107) JetBlue

Ad Type: Image Ad

Objective: Increase JetBlue credit card users.

Who It’s Targeting: Existing customers.

Why It Works: Current JetBlue customers (especially frequent fliers) are likely to respond well to an ad that makes a generous offer and promises a free trip.

Facebook Ads - Travel and Hospitality Ad Example - JetBlue

108) Skyscanner

Ad Type: Image Carousel Ad

Objective: Increase website visitors.

Who It’s Targeting: New and existing customers.

Why It Works: This ad is versatile because it speaks to anyone. Whether you’ve used Skyscanner before or you never heard of the website, you’re likely to click “Learn More” due to the multiple eye-catching images and the low price mentioned.

Facebook Ads - Travel and Hospitality Ad Example - Skyscanner

109) Lonely Planet

Ad Type: Image Ad

Objective: Increase website traffic.

Who It’s Targeting: New and existing users.

Why It Works: Lonely Planet knows their target demographic likes to travel on a budget, so it makes sense that they would promote an article on their website that plays to their ideal audience’s preferred content. The ad is universal enough that it appeals to first-time site visitors as well (everyone likes to save money).

Facebook Ads - Travel and Hospitality Ad Example - Lonely Planet

110) Hyatt Regency

Ad Type: Image Carousel Ad

Objective: Raise awareness of and increase visitors to a new location within the Hyatt franchise.

Who It’s Targeting: New and existing customers (particularly luxury clientele).

Why It Works: The ad allows people to scroll through several images to get a great preview of this particular hotel without needing to click away to Hyatt’s website right away. This is great for user experience, so that people who are intrigued by the ad don’t feel like they need to leave Facebook and be interrupted from what they were originally doing.

Facebook Ads - Travel and Hospitality Ad Example - Hyatt Regency

111) Sixty LES

Ad Type: Image Ad

Objective: Increase online lead generation.

Who It’s Targeting: All potential customers.

Why It Works: The ad copy is short and sweet and the image is simple yet enticing.

Facebook Ads - Travel Ad Example - Sixty LES

112) Air France

Ad Type: Image Carousel Ad

Objective: Increase flight bookings.

Who It’s Targeting: New customers.

Why It Works: The ad uses an eye-catching combination of sales copy and beautiful images.

Facebook Ads - Travel Ad Example - Air France

113) Safe Harbors

Ad Type: Image Ad

Objective: Acquire new customers.

Who It’s Targeting: This particular ad targets Safe Harbors’ ideal clients: businesses looking for a reliable and economically smart solution to planning their employee’s business trips.

Why It Works: The simple, polished combination of ad copy and photo is consistent with their brand and helps communicate their message effectively.

Facebook Ads - Travel Ad Example - Safe Harbors

114) Intrepid Travel

Ad Type: Image Ad

Objective: Increase trip bookings.

Who It’s Targeting: This ad targets all potential customers (likely avid travelers/explorers).

Why It Works: The ad copy cuts straight to the chase and invites potential customers to visit their site to explore their various offerings.

Facebook Ads - Travel Ad Example - Intrepid

115) Frosch Travel

Ad Type: Video Ad

Objective: Drive online conversions.

Who It’s Targeting: This particular ad seems to target new customers.

Why It Works: Frosch’s video ad gives a taste of what their customers might be able to experience with them.

Facebook Ads - Travel Ad Example - Frosch

116) Discover Corps

Ad Type: Image Carousel Ad

Objective: Drive online conversions.

Who It’s Targeting: This ad targets all potential customers (particularly those with philanthropic inclinations).

Why It Works: The ad copy and high quality images use an emotional appeal to invite potential customers on a Discover Corps trip.

Facebook Ads - Travel Ad Example - Discover Corps

117) Virtuoso

Ad Type: Image Ad

Objective: Raise brand awareness, increase blog traffic, and drive online conversions.

Who It’s Targeting: New customers.

Why It Works: The ad copy is catchy and clever (even including a play on words) and it’s matched perfectly with a stunning image.

Facebook Ads - Travel Ad Example - Virtuoso

118) AirHelp

Ad Type: Image Ad

Objective: Increase awareness of their services.

Who It’s Targeting: New users.

Why It Works: Everyone likes to feel like they’re being fairly compensated. This ad communicates AirHelp’s desirable services in an appealing way.

Facebook Ads - Travel Ad Example - Airhelp

119) Carnival Cruise Line

Ad Type: Image Ad

Objective: Promote a seasonal deal.

Who It’s Targeting: New and returning customers.

Why It Works: The ad is bright and fun, and offers a time-sensitive discount to drive people to take action.

Facebook Ads - Travel Ad Example - Carnival Cruise Line

120) TourRadar

Ad Type: Image Ad

Objective: Promote brand awareness.

Who It’s Targeting: New customers.

Why It Works: The ad pitches TourRadar’s money saving travel planning tools in a way that makes it sound like an exclusive deal.

Facebook Ads - Travel Ad Example - Tourradar

Part 7: Personal Finance Facebook Ads

121) Qapital

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: In this ad, Qapital makes it impossible to miss their mission: to be a user-friendly savings app to help people reach their personal finance goals. By showing a preview of their bright and clean app interface, they’re likely to intrigue new users who already had been searching for an app like this.

Facebook Ad Qapital - Chainlink Relationship Marketing

122) EveryDollar

Ad Type: Video Ad

Objective: Increase site traffic and sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: This ad is well designed and succeeds with a less-is-more approach to convincing people to sign up. The reprition of the term “zero-based budget” is smart because someone specifically looking for this type of budgeting tool won’t miss this selling point of EveryDollar.

Facebook Ad EveryDollar - Chainlink Relationship Marketing

123) Robinhood

Ad Type: Video Ad

Objective: Increase app downloads.

Who It’s Targeting: Both new and returning customers.

Why It Works: Three main aspects of this ad work together to make it effective: the clever ad copy with a playful yet urgent tone, the proof that they are an award winning app according to a reliable personal finance company (in this case, Nerdwallet), and a video preview of the easy-to-use app interface.

Facebook Ad Robinhood - Chainlink Relationship Marketing

124) Earnin

Ad Type: Video Ad

Objective: Raise awareness of the app and encourage app downloads.

Who It’s Targeting: New users.

Why It Works: The ad depicts the app as a simple solution to a common, relatable issue.Including a real life example filmed in a way that makes the app seem authentic and trustworthy is an added bonus.

Facebook Ad Earnin App - Chainlink Relationship Marketing

125) Acorns

Ad Type: Video Ad

Objective: Increase app installs.

Who It’s Targeting: New users.

Why It Works: The ad copy includes a witty play on words which goes along with an equally memorable video. The call to action emphasizes its large existing user base, alluding to its established credibility in the personal finance space.

Facebook Ad Acorns - Chainlink Relationship Marketing

126) Personal Capital

Ad Type: Image Ad

Objective: Increase awareness and app sign-ups.

Who It’s Targeting: Both new and existing customers.

Why It Works: By showing off their knowledge in this ad with an expert thought piece about home buying versus renting, they demonstrate their brand authority/legitimacy without hard-selling anyone to sign up. Promoting this type of content through a Facebook ad is also a great way to make sure their content is seen by their existing customers, and brings them value, too.

Facebook Ads - Personal Finance Ad Example - Personal Capital

127) Albert

Ad Type: Video Ad

Objective: Raise awareness and increase app installations.

Who It’s Targeting: New users.

Why It Works: This ad isn’t your typical ad in the way it mimics a phone screen, which is perfect for grabbing people’s attention. The app also asserts its authority by being recommended by Forbes, and gently pushes people to install the app directly from this Facebook ad.

Facebook Ads - Personal Finance Ad Example - Albert

128) Stash

Ad Type: Image Ad

Objective: Increase app awareness.

Who It’s Targeting: New customers.

Why It Works: Less is more with this ad, because this content will speak for itself. Stash’s selling point is its emphasis on education for users who are new to investing. Simplifying complicated finance terms in an Ultimate Guide is a smart content marketing move.

Facebook Ads - Personal Finance Ad Example - Stash

129) Wealthfront

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New users.

Why It Works: Wealthfront takes the approach of sharing all of the app’s benefits and including a light hearted quote/endorsement from a real user. Since the ad is super transparent and spells out exactly what someone can expect by signing up, the “Sign Up” CTA button makes sense.

Facebook Ads - Personal Finance Ad Example - Wealthfront

130) You Need a Budget (YNAB) App

Ad Type: Image Ad

Objective: Increase new user sign-ups.

Who It’s Targeting: New users.

Why It Works: The approach of using a customer testimonial is smart, and the simple concept of minimizing stress through preparation (and using their budgeting app) is likely to be an attractive concept to people in YNAB’s target demographic. 

Facebook Ads - Personal Finance Ad Example - YNAB

131) Discover

Ad Type: Video Ad

Objective: Increase awareness of a particular product.

Who It’s Targeting: New and existing customers.

Why It Works: The combination of the eye catching video and witty ad copy with a strong call to action makes this ad impactful.

Facebook Ads - Finance Ad Example - Discover

132) Chase

Ad Type: Video Ad

Objective: Increase awareness of a particular product.

Who It’s Targeting: New customers.

Why It Works: The ad copy is convincing and memorable, and the video is perfect for targeting new parents specifically.

Facebook Ads - Finance Ad Example - Chase

133) Fidelity

Ad Type: Image Ad

Objective: Drive online lead generation.

Who It’s Targeting: New clients.

Why It Works: This ad exemplifies the power of a simple and clever concept through the juxtaposition of two images. An all-too-relatable, comical analogy with a clear call to action makes for the perfect Facebook ad.

Facebook Ads - Finance Ad Example - Fidelity

134) Bank of America

Ad Type: Video Ad

Objective: Drive awareness of a brand boosting initiative.

Who It’s Targeting: New and existing customers.

Why It Works: The ad concept is perfect because it has a socially aware angle that helps differentiate it from competitors and allow potential and current customers to appreciate their services and mission as an institution.

Facebook Ads - Finance Ad Example - Bank of America

135) Digit

Ad Type: Video Ad

Objective: Increase app installs.

Who It’s Targeting: New users/customers.

Why It Works: The video has a fun and memorable twist, which stands out for an app like this.

Facebook Ads - Finance Ad Example - Digit

136) American Express

Ad Type: Image Ad

Objective: Increase awareness of a particular offering.

Who It’s Targeting: New and existing customers.

Why It Works: The ad copy is focused on what makes Amex’s products unique and a great deal compared to their competitors.

Facebook Ads - Finance Ad Example - AmEx

137) Coinbase

Ad Type: Video Ad

Objective: Drive sign ups.

Who It’s Targeting: New users.

Why It Works: The video illustrates the benefits of investing in cryptocurrency over time in a straightforward and interesting way.

Facebook Ads - Finance Ad Example - Coinbase

138) Capital One

Ad Type: Image Ad

Objective: Drive sales of a particular product.

Who It’s Targeting: New and existing customers.

Why It Works: Three easy steps, an enticing offer, and a stunning image make this Facebook ad from Capital One effective.

Facebook Ads - Finance Ad Example - Capital One

139) Wells Fargo

Ad Type: Image Carousel Ad

Objective: Promote a special deal.

Who It’s Targeting: New customers.

Why It Works: This ad’s images and copy make it clear how easy it is to take advantage of Well Fargo’s rewards for opening a new checking account.

Facebook Ads - Finance Ad Example - Wells Fargo

140) The Financial Gym

Ad Type: Video Ad

Objective: Increase lead generation.

Who It’s Targeting: New clients.

Why It Works: This ad does a great job of conveying the value of The Financial Gym’s services and offering a low-pressure free consultation to get started.

Facebook Ads - Finance Ad Example - The Financial Gym

Part 8: Education Facebook Ads

141) General Assembly

Ad Type: Image Ad

Objective: Increase sign ups for a particular course.

Who It’s Targeting: Both new and returning customers.

Why It Works: Whether you’ve never heard of General Assembly, or you’ve already taken their courses, the offer for a free introductory workshop on a popular subject or skillset is likely to catch your attention as you’re scrolling through Facebook. Naturally, General Assembly designs the intro course to convince the student to continue.

Facebook Ad General Assembly - Chainlink Relationship Marketing

142) Coursera

Ad Type: Slideshow Ad.

Objective: Increase user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: Coursera’s offerings speak for themselves. Each photo in this slideshow has a unique headline and call to action to match the interest of a range of potential new or returning customers.

Facebook Ad Coursera - Chainlink Relationship Marketing

143) MasterClass

Ad Type: Video Ad

Objective: Raise awareness and increase target audience consideration.

Who It’s Targeting: Both new and returning customers.

Why It Works: The preview of what Masterclass can offer (in this case, with the help of a recognizable name) is enough to draw people in. If your business is in a position to use name/face recognition, it makes sense to use it sparingly for the purposes of a Facebook ad.

Facebook Ad Masterclass - Chainlink Relationship Marketing

144) Duolingo

Ad Type: Image Ad

Objective: Increase app downloads.

Who It’s Targeting: New customers.

Why It Works: The bright, simple ad copy and graphics are perfect for conveying the game-like approach of Duolingo, which has the main value proposition of making language learning fun and convenient. Duolingo recognizes the mental block of not wanting to commit to learning a language, so it offers up the idea of fitting it seamlessly into your morning routine.

Facebook Ad Duolingo - Chainlink Relationship Marketing

145) Khan Academy

Ad Type: Video Ad

Objective: Increase sign ups.

Who It’s Targeting: New potential users (specifically teachers, not students).

Why It Works: The ad is extremely clear about who it’s targeting (teachers) and focuses on the benefits: providing free resources and empowering them to better help students.

Facebook Ad Khan Academy - Chainlink Relationship Marketing

146) Course Hero

Ad Type: Video Ad

Objective: Raise awareness about the company.

Who It’s Targeting: New users.

Why It Works: Course Hero is smart to take a light-hearted approach with their Facebook ads, considering that their target audience is college students. Instead of hard-selling a demographic that definitely won’t want to be forced into paying for anything, they’re raising awareness of the Course Hero brand in a comical way.

Facebook Ads - Education Ad Example - Course Hero

147) StudyBlue

Ad Type: Image Ad

Objective: Upsell current users to the premium version of the app, and to gain new users.

Who It’s Targeting: Current and new users.

Why It Works: As a direct competitor to some of the more well-known study aid companies out there, StudyBlue has to keep their marketing and advertising efforts fresh and interesting to capture students’ attention (in this case, with a fun meme and a clear CTA).

Facebook Ads - Education Ad Example - StudyBlue

148) Huntington Learning Center

Ad Type: Video Ad

Objective: Increase awareness and sign-ups.

Who It’s Targeting: New customers.

Why It Works: The ad copy is short and to the point, and the “Learn More” button is a no pressure way to invite clicks. An authentic video testimonial from a kid is a smart move.

Facebook Ads - Education Ad Example - Huntington Learning Center

149) Babbel

Ad Type: Image Ad

Objective: Increase subscribers.

Who It’s Targeting: First-time customers.

Why It Works: The emphasis on the time sensitive nature of the offer makes it seem like an exclusive deal that will encourage people to take action right away.

Facebook Ads - Education Ad Example - Babbel

150) Busuu

Ad Type: Image Ad

Objective: Upsell current users.

Who It’s Targeting: Current users.

Why It Works: Using a Facebook ad to promote a free trial of a premium offering is a smart business move, because it’s a no pressure situation for the user who unlocks Busuu Premium, but it also greatly increases the likelihood of those people becoming a premium user.

Facebook Ads - Education Ad Example - Busuu

151) Lumosity

Ad Type: Video Ad

Objective: Drive sign ups.

Who It’s Targeting: New users.

Why It Works: The video is not only lighthearted, fun, and inviting, but also the emphasis on the fun of the app and social proof (100 million people’s approval) contributes to this ad’s effectiveness.

Facebook Ads - Educational Company Ad Example - Lumosity

152) Mental Floss

Ad Type: Image Ad

Objective: Increase website visits.

Who It’s Targeting: New users (readers of the online publication).

Why It Works: Promoting a piece of content on the topic of one of America’s most loved sitcoms is a safe bet to catch the eye of your target audience. The ad provides just enough information to intrigue someone without giving away the most interesting part of the article.

Facebook Ads - Educational Company Ad Example - Mental Floss

153) Magoosh

Ad Type: Image Ad

Objective: Drive sign ups.

Who It’s Targeting: New customers.

Why It Works: The special offer is the first line of ad copy (everyone loves a deal). The confidence conveyed in the rest of the ad also adds to its effectiveness. 

Facebook Ads - Educational Company Ad Example - Magoosh

154) Devmountain

Ad Type: Video Ad

Objective: Increase brand awareness.

Who It’s Targeting: New users.

Why It Works: The ad copy is honest and reassuring, which is more attractive than some of the overconfident ads in the educational space.

Instead of making false promises of becoming an expert after one course or trying to sell how easy it is to learn the material, Devmountain states the facts. With a brief video that keeps it real while still explaining how effective their courses are, the company is more believable and trustworthy.

Facebook Ads - Educational Company Ad Example - Devmountain

155) Edutopia

Ad Type: Image Ad

Objective: Increase awareness.

Who It’s Targeting: New audience.

Why It Works: Paid content promotion is a great way to increase traffic to a website and provide value to both current and potential customers. Edutopia chose to promote a blog with solutions to a common problem.

Facebook Ads - Educational Company Ad Example - Edutopia

156) Yousician

Ad Type: Image Ad

Objective: Increase app installs.

Who It’s Targeting: New customers.

Why It Works: The ad copy focuses on conveying the capabilities and perks of using the app. Also, since the ad image illustrates the ease of learning an instrument on Yousician. Note the “Install Now” call to action button expedites the process of people downloading and trying out the app for themselves.

Facebook Ads - Educational Company Ad Example - Yousician

157) Linkedin Learning

Ad Type: Image Carousel Ad

Objective: Increase awareness of unique course offerings.

Who It’s Targeting: New students (particularly female professionals)

Why It Works: LinkedIn strategically uses this Facebook ad to promote a free trial of a premium course offering tailored to women in the work world, which is quite effective.

Facebook Ads - Educational Company Ad Example - Linkedin Learning

158) Digital Chalk

Ad Type: Video Ad

Objective: Drive sales.

Who It’s Targeting: New users.

Why It Works: A free webinar is a great way to promote these courses and increase sales.

Facebook Ads - Educational Company Ad Example - DigitalChalk

159) Udemy

Ad Type: Video Ad

Objective: Drive sales of a particular course.

Who It’s Targeting: New and returning customers.

Why It Works: This is an effective approach to increasing sign ups through a Facebook ad… raising awareness of and promoting a unique course offering that people might not be familiar with.

Facebook Ads - Educational Company Ad Example - Udemy

160) Udacity

Ad Type: Image Carousel Ad

Objective: Increase new student sign ups.

Who It’s Targeting: New customers.

Why It Works: This ad cleverly includes numbers/statistics and emphasizes a potential salary increase to encourage new students to enroll.

Facebook Ads - Educational Company Ad Example - Udacity

Part 9: Business Communication & Productivity Facebook Ads

161) Slack

Ad Type: Image Ad

Objective: Encourage attendance of a specific event and raise general brand awareness.

Who It’s Targeting: Both new and current users.

Why It Works: Slack (which recently rebranded itself) excels at the design for this ad focused on promoting their signature conference. You can tell the ad was thoughtfully designed to intrigue Slack’s target audience.

Generally speaking, it makes sense to invest in a Facebook ad campaign to promote an event not only for the sake of the event, but also to better establish your company as a thought leader in your niche.

Facebook Ad Slack - Chainlink Relationship Marketing

162) Monday

Ad Type: Image Ad

Objective: Lead generation and new user sign ups.

Who It’s Targeting: New users.

Why It Works: The main selling points of Monday are its user-friendly interface and affordable price point, which this ad perfectly conveys. The low risk invitation to start a free trial is a great way to attract new users.

Facebook Ad Monday App - Chainlink Relationship Marketing

163) Trello

Ad Type: Slideshow Ad

Objective: Raise awareness of a specific value-adding feature.

Who It’s Targeting: Current and returning users.

Why It Works: Trello uses this ad to introduce and promote a new, free feature that boosts Trello’s overall appeal. The ad format is great because the image slides transition seamlessly from one to another to illustrate the way Trello works to help teams seamlessly accomplish tasks.

Facebook Ad Trello - Chainlink Relationship Marketing

164) Asana

Ad Type: Image Ad

Objective: Increase new user sign ups.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad graphic and copy gets straight to the point.This ad for Asana points out a common problem and offers up their solution, emphasizing the fact that it’s free to sign up and try it.

Facebook Ad Asana - Chainlink Relationship Marketing

165) Zoom Video Communications

Ad Type: Image Ad

Objective: Raise awareness of the brand and increase audience consideration.

Who It’s Targeting: New customers.

Why It Works: Social proof is a great idea to include in Facebook ads (especially if you’re defending a bold claim like being #1 in your niche). Zoom uses data to back up their reliable reputation and references their numerous positive customer reviews.

Facebook Ad Zoom Communications - Chainlink Relationship Marketing

166) Azendoo

Ad Type: Image Carousel Ad

Objective: Attract new customers (particularly from competitors like Trello).

Who It’s Targeting: New customers.

Why It Works: Without being too aggressive, the ad makes a great case for why their features are great, by explaining them in an easy-to-follow image carousel.

Facebook Ads - Business Communication App Ad Example - Azendoo

167) GoTo Meeting

Ad Type: Image Ad

Objective: Increase sign-ups.

Who It’s Targeting: New customers.

Why It Works: The emphasis on saving money and getting 2 free months is perfect for their target audience, as the GoTo brand competes with the likes of Zoom.

Facebook Ads - Business Communication App Ad Example - GoTo Meeting

168) Teamwork

Ad Type: Image Ad

Objective: Increase users by capitalizing on competitors’ dissatisfied customers.

Who It’s Targeting: New customers.

Why It Works: Sometimes going after your direct competitor works, and in this case, that’s Teamwork’s approach. The free trial to see how Teamwork measures up to Confluence is a great strategy, even if it seems a little bit aggressive.

Facebook Ads - Business Communication App Ad Example - Teamwork

169) BigTime Software

Ad Type: Image Ad

Objective: Increase sign-ups and sales by offering a free demo.

Who It’s Targeting: New customers.

Why It Works: This ad is short and sweet but accomplishes what it needs to do: it asserts BigTime as the premier software of its kind for major consulting firms, and offers a free demo.

Facebook Ads - Business Communication App Ad Example - BigTime

170) Smartsheet

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Communication App Ad Example - Smartsheet

171) Contently

Ad Type: Image Ad

Objective: Raise brand awareness.

Who It’s Targeting: New users.

Why It Works: The visual is bound to catch someone’s attention and the concept of drastically increasing earnings as a freelancer is an appealing concept. Contently knows their target audience and how to use language that resonates with them.

Facebook Ads - Business Tool Ad Example - Contently

172) Grammarly

Ad Type: Video Ad

Objective: Increase awareness of a specific feature.

Who It’s Targeting: New and existing users.

Why It Works: The video is perfect at giving a visual overview of how Grammarly can improve email quality. When people are used to using tools like Grammarly for writing larger bodies of text, it’s helpful to have a clear demonstration of how it could improve the quality of email communication on a daily basis, too.

Facebook Ads - Business Tool Ad Example - Grammarly

173) Expensify

Ad Type: Image Ad

Objective: Increase sign ups.

Who It’s Targeting: New users.

Why It Works: The ad copy cuts straight to the point: Expensify can make your life easier. The image isn’t what you would expect to associate with an expense report creation tool, but it’s definitely memorable (and the ad copy that goes along with it is clever).

Facebook Ads - Business Tool Ad Example - Expensify

174) Officevibe

Ad Type: Image Ad

Objective: Increase product awareness.

Who It’s Targeting: New users.

Why It Works: The concept of Officevibe is illustrated in a simple, colorful graphic coupled with clear copy that doesn’t leave room for confusion. For the target audience that’s in need of this type of tool, this ad does the trick.

Facebook Ads - Business Tool Ad Example - Officevibe

175) Fiverr

Ad Type: Image Ad

Objective: Drive online conversions.

Who It’s Targeting: New users.

Why It Works: Bright colors go a long way (when appropriate) to help Facebook ads stand out. Fiverr uses a real example of a logo created by a designer available through their platform to illustrate the capabilities of their talent pool.

In our instant gratification obsessed society, the “Order Now” button to get a logo for your business seems perfect for a busy entrepreneur who is a part of Fiverr’s target audience.

Facebook Ads - Business Tool Ad Example - Fiverr

176) Airtable

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Tool Ad Example - Airtable

177) Gitlab

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Tool Ad Example - Gitlab

178) Wrike

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Tool Ad Example - Wrike

179) Atlassian

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Tool Ad Example - Atlassisan

180) Mavenlink

Ad Type: Image Ad

Objective: Drive traffic to the Smartsheet website and attract new users.

Who It’s Targeting: New customers.

Why It Works: Smartsheet demonstrates that they are in-the-know when it comes to one of the primary demographics of the global workforce today: millennials. When it comes to content marketing for B2B companies, proving expertise through content is a wise approach.

Facebook Ads - Business Tool Ad Example - Mavenlink

Part 10: Beauty Facebook Ads

181) Elizabeth Arden

Ad Type: Image Ad

Objective: Increase the number of email list subscribers.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad image is alluring and the ad copy offers clear incentives: free beauty tips, VIP offers, and 15% off. This ad is smart in the way it supports the brand’s email list building efforts. Elizabeth Arden uses their beauty insiders program to expand their email list.

Facebook Ad Elizabeth Arden - Chainlink Relationship Marketing

182) Kiehl’s

Ad Type: Video Ad

Objective: Promote a specific limited-time offer.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad creates a sense of urgency to click the call to action button by providing a code and a cutoff date to redeem a special offer.

Kiehl’s was smart to simultaneously promote a new product while offering free samples and branded merchandise, because it generates enough interest to hit the “Shop Now” button. Whether you’re a new or returning customer, it’s hard to resist a new product and free stuff.

Facebook Ad Kiehls - Chainlink Relationship Marketing

183) Tarte Cosmetics

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The high quality ad image showcasing the product’s effectiveness is all this ad needs to be effective.

Facebook Ad Tarte Cosmetics - Chainlink Relationship Marketing

184) Estee Lauder

Ad Type: Slideshow Ad

Objective: Drive sales of a new product.

Who It’s Targeting: Both new and returning customers.

Why It Works: The slideshow ad format allows both images and videos to be included as slides, and Estee Lauder uses both mediums to share beautiful imagery of the product and its users.

Facebook Ad Estee Lauder - Chainlink Relationship Marketing

185) La Roche Posay

Ad Type: Image Ad

Objective: Increase sales.

Who It’s Targeting: Both new and returning customers.

Why It Works: The ad makes a convincing argument for the product’s effectiveness. The ad conveys that the product speaks for itself. The image is perfect because it’s a high quality photo of the product that doesn’t distract from the point of the ad, which is to drive people to click the “Shop Now” button because of the product’s benefits and necessity. 

Facebook Ad LaRochePosay - Chainlink Relationship Marketing

186) Glossier

Ad Type: Image Ad

Objective: Promote and increase sales of a specific product.

Who It’s Targeting: New and returning customers.

Why It Works: Glossier’s marketing materials are consistent in brand voice and simplicity, and their Facebook ads are no different.

Facebook Ads - Beauty Ad Example - Glossier

187) Sunday Riley

Ad Type: Image Ad

Objective: Increase awareness of the brand and encourage brand advocacy.

Who It’s Targeting: New and loyal customers.

Why It Works: Using a Facebook ad to promote a giveaway is a great strategy for getting new users to sign up and previous users to stay interested. The brand tries to get the biggest bang for its buck by linking the CTA button to Instagram to increase social media engagement across platforms.

Facebook Ads - Beauty Ad Example - Sunday Riley

188) Caudalie

Ad Type: Video Ad

Objective: Increase sales of a particular product.

Who It’s Targeting: New and current customers.

Why It Works: Simple and straightforward visual proof of a product’s efficacy means Caudalie can’t lose with this video ad. The fact that it’s a limited offer is a great way to add an element of urgency to click the CTA button without seeming pushy.

Facebook Ads - Beauty Ad Example - Caudalie

189) Burt’s Bees

Ad Type: Image Ad

Objective: To promote a new product line and attract a specific demographic of customers.

Who It’s Targeting: New customers.

Why It Works: The ad is focused on one goal instead of trying to universally target a wide range of customers. The emphasis on the products’ seal of approval from the National Eczema Organization is a great additional mark of authority.

Facebook Ads - Beauty Ad Example - Burt’s Bees

190) Maybelline

Ad Type: Image Ad

Objective: Increase brand awareness and loyalty.

Who It’s Targeting: New and returning customers. 

Why It Works: The promotion of a sweepstakes through a Facebook ad is a smart move for a well-established drugstore beauty brand like Maybelline. Brand advocacy and loyalty is encouraged through a campaign that will have a positive impact on brand image and keep it fresh.

Facebook Ads - Beauty Ad Example - Maybelline

191) MAC

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The ad copy is increasing awareness of a new payment option that could possibly expand their customer base by increasing the number of people who can comfortably afford to pay for MAC’s high-end cosmetics. Note that MAC keeps the product image extremely simple.

Facebook Ads - Beauty Ad Example - MAC

192) Regi

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The ad works because the promotional deal, coupled with the phrasing of the ad copy conveys that the company values making self-care affordable. This is an important message, particularly in the growing and competitive field of online beauty concierge services.

Facebook Ads - Beauty Ad Example - Regi

193) Dr. Jart+

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The ad’s bright, memorable image and announcement of a flash sale are sure to capture people’s attention as they’re scrolling through their feed. The bold image, ad copy, and “Shop Now” call to action button work together to express the urgency to get customers to take advantage of the deal.

Facebook Ads - Beauty Ad Example - Dr. Jart

194) Sisley

Ad Type: Image Carousel Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The power of this ad lies in the hype of the product itself. Sisley proves that sometimes focusing on featuring a best-selling, award-winning product is the most reliable way to increase sales.

It’s a safe bet to invest in advertising products on social media that are already proven to drive revenue. Also, if a product has a solid track record, people will probably be more willing to see shameless promotion of its benefits.

Facebook Ads - Beauty Ad Example - Sisley

195) Lancome

Ad Type: Video Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The video itself is bound to catch people’s attention, because of the nature of it. Lancome uses a celebrity to help pique people’s interest in this particular campaign and the product behind im (their new fragrance).

Oftentimes, when a brand relies on an influencer or celebrity to launch a product with a specific campaign, they have to find a way to make content around it that resonates with a wide audience. In this case, focusing on the behind the scenes of the promotional video helps lure people into learning more about the product.

Facebook Ads - Beauty Ad Example - Lancome

196) Milk Makeup

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: New and existing customers.

Why It Works: The ad works because it emphasizes the exclusivity of a limited edition set with fun ad copy and a visually engaging ad image.The mention of free shipping is a smart move, too.

Facebook Ads - Beauty Ad Example - Milk Makeup

197) Pat McGrath

Ad Type: Image Ad

Objective: Drive online sales.

Who It’s Targeting: New and returning customers.

Why It Works: The ad image is bold and leaves no room for confusion in terms of the product they’re trying to sell. Any new or returning customer will appreciate a free, high quality, full-sized product. In a world where beauty product retailers are popular, Pat McGrath knew she’d need some kind of incentive to convince people to buy directly from her. 

Facebook Ads - Beauty Ad Example - Pat McGrath

198) Priv

Ad Type: Image Ad

Objective: Increase brand awareness.

Who It’s Targeting: New and returning customers.

Why It Works: Priv realizes that an ad like this is necessary because people might not even realize the type of high quality, in-home services that they offer. The friendly tone of the ad copy and simple image work well.

Facebook Ads - Beauty Ad Example - Priv

199) Charlotte Tilbury

Ad Type: Video Ad

Objective: Increase online sales.

Who It’s Targeting: New and returning customers.

Why It Works: The video proves the product accomplishes what the ad copy boasts about, and proves that they’re appealing to all age demographics.

Facebook Ads - Beauty Ad Example - Charlotte Tilbury

200) Clarisonic

Ad Type: Image Ad

Objective: Increase online sales.

Who It’s Targeting: New customers.

Why It Works: The attempt to target seasonal customers with a special set and promote the option to make payments in installments is smart. The holidays are a time of year when people are more likely to justify spending money on something even if they can’t afford to pay for it in full on the spot.

Facebook Ads - Beauty Ad Example - Clarisonic

Wrapping It Up…

We hope this blog post gave you some inspiration to guide your Facebook ad creation process. Are there any enviable Facebook ads you’ve seen lately that you wish we would have included? Let us know!

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