What’s tricky about social media is that it’s evolving every single day. Some practices that were effective even six months ago might not be totally applicable anymore. One of the hardest parts of the game for companies is adapting to these changes and adjusting their social media content to keep up with current trends.
Here are some key do’s and don’ts to maximize the effectiveness of your social media marketing strategy:
DO: Keep Your Posts Short
People best consume bite-sized content, so as a rule you don’t want to post too much text. Keeping captions concise makes them easier for a user to read, and ensures they are getting all the information they need in the most condensed form possible.
DON’T: Overuse Hashtags
Using hashtags is still a crucial way that brands can maximize the number of users viewing their content. However, they shouldn’t be overused. Don’t put 10 or 15 hashtags in a post, that’ll make it far too cluttered. Instead, brands should focus on finding a balance between a few common yet specific tags that are effective at reaching their desired audiences.
DO: Ask People to Tag Friends
DON’T: Make Engagement Complicated
Also, don’t expect users to check out your newest video content by themselves. Instead, announce it with a link on your story so that they can easily swipe up and watch it. Don’t expect users to manually look up another account because you asked them to. Instead, make that account immediately available to them by tagging it in your post. The bottom line: making engagement as convenient as possible will incline users to view your content.
DO: Use Instagram Stories to Your Advantage
You can also capitalize on the platform’s visual format by adding intuitive polls, open-ended questions, or fun GIFs to your stories that increase user engagement. What’s more, Instagram has changed its algorithm in recent years, so showcasing a new post on your story can bring users to your page even though they may not have seen it on their regular feed.
To Wrap It Up…
– Prioritize quality over quantity when it comes to hashtags. Posts look cleaner and more professional when there are fewer tags.
– Encourage your audience to tag their friends and followers. They get the satisfaction of sharing something, and it brings more users to your account.
– Make your content simple and easily accessible. Do the work for your followers, and they will be more likely to view it.
– Take advantage of Instagram Stories as an opportunity for followers to actively engage with your brand. A lot of people are more likely to see a story than a regular post.
If you found this article useful and want more tips for navigating today’s social media landscape, check out some of our other posts right here on the blog.
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