Project Role:
- Custom Modular Development
- MLS Integration
- On-site SEO Optimization
- Responsive Mobile Experience
The Reyna Group is a family-owned real estate brokerage company based in Houston, TX serving the great Houston area.
They’re also really good at what they do. Unfortunately, in 2019, you could not take their website’s word for it.
Challenge & Solution
The Challenge
The Solution
The new site included a MLS integration to pull their latest listings and available listings in specific areas of interest, team bio, full service descriptions and more.
Deliverables:
Custom MLS Website Integration
Chainlink developed a custom MLS integration for The Reyna Group so that their own exclusive listings could populate on the company’s website, as well as available listings on neighborhood pages that their clients have a high interest in.
Deliverables:
Customized Technical Backend
Reyna’s new modular WordPress backend, optimized for technical SEO and page performance, allowed for agile content updates while maintaining a distinctive design. This infrastructure supported improved search engine rankings and increased conversions through data-driven forms, catering to the evolving content needs of Reyna’s savvy audience.
Deliverables:
Custom Real Estate Agent Bios
Chainlink developed an interactive team page with contact info and biographies for all team member, including the ability to search properties by each agent.
