WordPress Website Development for Luxury Interior Designer Client: Linda Eyles Design | Houston, TX
Project Role
WordPress Website Development for Luxury Interior Designer
- Interior Designer Website Development
- Custom WordPress Build
- Vimeo Video Integration
- Custom Portfolio Post Type
Linda Eyles Design is a Houston-based residential interior design firm whose work has been featured in Architectural Digest, the New York Times, House Beautiful, LUXE Interiors + Design, HGTV, Southern Living, and Traditional Home. Founded by Linda Eyles — an ASID Allied member and multi-time ASID award winner with a degree from the Art Institute of Houston — the firm has spent over 25 years crafting polished, livable interiors for an affluent Houston clientele. Many clients commission second and third homes through the firm, a testament to the depth of Linda’s client relationships. As the firm’s reputation and media profile grew, the need for a digital presence that could match that level of prestige became undeniable.
Chainlink served as the development partner on this project, building the new lindaeylesdesign.com in close collaboration with Houston creative agency Neiter Creative, who led brand identity and visual design. Working from Neiter Creative’s approved designs, Chainlink’s scope included a custom WordPress theme, a fullscreen homepage image slider, a Vimeo-embedded background video, a custom Portfolio post type for ongoing project management, a Press page architected to surface the firm’s extensive publication history, a newsletter email capture, a Careers page, a Perspective blog, and a Contact page — all built with WP Rocket performance optimization and Yoast SEO integration from the ground up.
The finished site functions as both an editorial portfolio and an active lead generation platform — presenting project photography at the scale and quality expected by high-net-worth residential clients, while giving the Linda Eyles Design team full content control via WordPress. The press gallery gives the firm a credential hub that few competing Houston interior designers can match. For a practice built on referral, reputation, and taste-level signaling, the site delivers a digital footprint equal to the firm’s real-world standing — and a first impression worthy of a designer whose rooms have appeared in Architectural Digest and on HGTV.
Challenge & Solution
The Challenge
The Solution
Interior Designer Homepage with Vimeo Video Integration
The homepage is built around two layered visual formats: a fullscreen image slider cycling through curated project photography and a Vimeo-embedded background video that plays on mute beneath the opening frame. The combination establishes Linda Eyles Design’s editorial tone before a visitor reads a single word — communicating taste level and craft in the first moments of arrival. A newsletter capture module is woven into the lower homepage, extending the first-visit relationship beyond the session for an audience that takes time to make considered design decisions.
Custom Interior Design Portfolio Post Type
The portfolio is built on a custom WordPress post type, giving the Linda Eyles Design team a structured, repeatable framework for adding and managing project entries without developer involvement. Each project functions as a standalone page — supporting large-format photography and project narrative, the formats that best communicate interior design work. This architecture ensures the portfolio scales cleanly as the firm completes new projects, maintaining visual and structural consistency across every new entry added after launch.
Press & Publication Feature Gallery
The Press page showcases Linda Eyles Design’s editorial credentials — including features in Architectural Digest, the New York Times, HGTV, and House Beautiful — as a scrollable visual gallery rather than a static citation list. Presenting actual publication spreads at scale makes the firm’s media footprint immediately legible to prospective clients and functions as a credibility signal early in the consideration process. For a firm whose reputation is heavily anchored in national press, this page is as strategically important as the portfolio itself.
Blog, Careers & Supporting Page Architecture
Beyond the core portfolio, Chainlink built out the Perspective blog, Careers page, Approach page, and Contact page — each serving a distinct business function. The blog positions Linda Eyles Design as a design authority and supports long-term SEO; the Careers page enables recruiting as the firm grows; and the Contact page captures inbound inquiries from prospective clients. Built with WP Rocket performance optimization and Yoast SEO integration, the full site is engineered for long-term manageability and organic discoverability.
Interior Designer Website Development: Common Questions
A luxury interior designer’s website needs to do several things at once: present project photography at full visual impact, build credibility through press coverage and client-facing credentials, and make it easy for prospective clients to initiate contact. Core sections typically include a portfolio with project-level pages, an Approach or About page that communicates design philosophy, a Contact page, and — for established designers — a dedicated Press or Media section. For firms like Linda Eyles Design, whose work has appeared in Architectural Digest, HGTV, and the New York Times, a press gallery is as important a trust signal as the portfolio itself.
Interior design portfolios require a content management structure that lets the design team add new projects without involving a developer. The most effective approach uses a custom post type in WordPress — each project has its own URL, title, and photography gallery, creating a scalable archive that grows with the firm. On the Linda Eyles Design project, Chainlink built this exact structure in partnership with design agency Neiter Creative: individual project pages that can be added, reordered, and updated directly from the WordPress dashboard, giving the firm complete control over their portfolio after launch.
WordPress is the most practical CMS for interior design firms, especially at the luxury end of the market. It handles large-format imagery well, supports robust SEO tooling via plugins like Yoast, and allows for custom post types that work cleanly for portfolio management. For firms with distinct visual brands and specific layout requirements, WordPress gives development teams the flexibility to build exactly to spec rather than working within the constraints of a template platform. The Linda Eyles Design site was built on WordPress with WP Rocket for page performance and Yoast SEO for organic discoverability.
Vimeo background videos on WordPress homepages are embedded via the Vimeo player API, configured to autoplay on mute in a loop and layered behind content using CSS. The key technical considerations are load performance — ensuring the video doesn’t delay page rendering — and fallback behavior on mobile devices, where autoplay restrictions typically require a static image substitute. On the Linda Eyles Design homepage, a fullscreen Vimeo video was layered alongside a static image slider, creating two visual formats in tandem that together establish the firm’s editorial brand from the first moment a visitor arrives.
Custom WordPress websites for interior design firms typically range from $15,000 to $30,000 or more depending on scope. The main cost drivers are the number of custom page templates, the complexity of portfolio architecture, integrations like video embeds or email capture, and whether design is included in the engagement. On projects where a creative agency handles design and Chainlink handles development the development scope is priced against the approved designs delivered by the design partner. Contact Chainlink to discuss scope and pricing for your interior design website project.
For established interior designers with significant media coverage, a dedicated Press page is one of the most underutilized conversion tools on the site. Rather than a text list of publication names, the most effective approach presents actual editorial spreads as a scrollable visual gallery — showing real publication layouts alongside the firm’s featured work. This format is more credible and more scannable than a logo bar or citation list. The Linda Eyles Design press gallery was built to do exactly this, surfacing the firm’s editorial history as a visual archive prospective clients can browse before reaching out.