Commercial Real Estate Website Development for Office Leasing Client: 910 Louisiana | Houston, TX
Project Role
Commercial Real Estate Website Development for Office Leasing
- WordPress Website Development
- Commercial Real Estate Web Build
- On-site SEO Optimization
- Interactive History Timeline
- Amenity Showcase & Gallery Integration
- Leasing Conversion Architecture
910 Louisiana is one of Houston’s most storied addresses — a 50-story Gerald D. Hines tower designed by Skidmore, Owings & Merrill, now undergoing a landmark $50M reinvention. Managed by Hines and leased by Partners Real Estate, the building needed a digital presence that could command the same presence as the tower itself: authoritative, legacy-rich, and unmistakably premium.
Chainlink Marketing was brought in as the development partner — working alongside Neiter Creative’s design vision — to build a high-performance WordPress website that could serve multiple audiences simultaneously: corporate tenants evaluating space, brokers presenting to decision-makers, and long-time stakeholders celebrating the building’s continued legacy.
The result is a hospitality-first web experience that tells the building’s full story — from its 1971 debut as One Shell Plaza through its current $50M transformation — while driving qualified leasing inquiries for one of Houston’s most prestigious commercial addresses.
Challenge & Solution
The Challenge
The Solution
Architectural Storytelling & History Timeline
910 Louisiana’s legacy is one of its most powerful leasing assets — and Chainlink built it into the fabric of the site. The History page delivers a full interactive timeline from the building’s 1960s conception through its current $50M reinvention, giving prospective tenants and brokers the full narrative arc: SOM-designed origins, Shell’s 40-floor headquarters, Baker Botts’ blue-chip tenancy, and today’s hospitality-first transformation. A legacy presented this compellingly becomes a reason to lease.
Amenity Showcase with Gallery Integration
The Amenities page is purpose-built for conversion. Each of the building’s six major amenity categories — the spa-inspired Fitness & Wellness Center, the 9,000 SF Conference Center, the Level 3 outdoor terrace, the Houston Club on the 49th floor, tunnel retail connectivity, and below-grade VIP parking — receives its own dedicated section with multi-image galleries, precise spec copy, and a consistent narrative tone that positions 910 Louisiana as a hospitality-first workplace.
Neighborhood Map & Commuter Experience
For commercial real estate, location is everything — and 910 Louisiana’s is exceptional. Chainlink built a rich Neighborhood page that presents the building’s walk score, transit access, and bike score alongside curated lists of nearby hotels, restaurants, and entertainment venues. A custom neighborhood map provides a spatial anchor that helps decision-makers visualize daily life at 910 Louisiana — a critical element for firms evaluating a long-term Houston address.
Leasing Conversion Architecture
Every page on 910louisiana.com drives toward a single action: a leasing inquiry. Chainlink structured the site’s content hierarchy — from the homepage statistics panel (50 floors, 1.2M SF, 25,000 SF floor plates, LEED Gold) through the Availability page — as a funnel engineered for high-value commercial real estate leads. Broker contacts, direct phone numbers, and property management details are surfaced consistently, making it effortless for decision-makers to take the next step.
Commercial Real Estate Website Development: Common Questions
A commercial real estate marketing site should be structured as a leasing funnel, not a brochure. Every page should move a prospect toward a leasing inquiry. The essential components are: a homepage that establishes the building’s scale and positioning immediately (total SF, floor count, certification, key tenants); a detailed amenity showcase with photography and spec copy for each amenity category; a neighborhood and commuter section covering walk score, transit access, and nearby services; an availability page with floor-by-floor listings, square footage, and direct broker contact; and persistent inquiry mechanisms throughout. For 910 Louisiana, Chainlink built all five of these sections as a unified content architecture, so that a prospective tenant or broker can complete due diligence entirely on the site before making contact.
A well-built commercial real estate site does the broker’s job before a broker is in the room. Decision-makers evaluating office space want to understand the building’s full story — its specs, amenities, location, tenancy history, and competitive positioning — before committing to a tour. A site that presents this information clearly and compellingly advances the leasing conversation before any human contact takes place. For trophy buildings like 910 Louisiana, where the building’s legacy is itself a leasing asset, the website is the medium through which that legacy is told — from the SOM-designed 1971 debut through a $50M reinvention — in a way that a listing on a commercial database cannot.
WordPress is the most practical platform for commercial real estate marketing sites because it gives property management and marketing teams direct control over updating availability, publishing content, and managing the site without ongoing developer involvement. For 910 Louisiana, Chainlink built the full site on WordPress, allowing the Hines and Partners Real Estate teams to maintain the availability page, update floor listings, and manage content independently. For a building in active leasing with availability changing regularly, a CMS that enables fast, non-technical updates is a core operational requirement — not a nice-to-have.
Leasing conversion architecture means designing the site’s content hierarchy so that every page advances a prospect toward a single action: a leasing inquiry. For 910 Louisiana, that meant surfacing key spec data immediately on the homepage — 50 floors, 821,000 RSF, 25,000 SF floor plates, LEED Gold — giving each of the building’s six amenity categories its own dedicated gallery section, building a floor-by-floor availability page with direct floorplan downloads and broker contact, and keeping broker phone numbers and email addresses consistently visible throughout. Nothing competes with the leasing call-to-action. Every design decision serves conversion.
For Class A buildings with blue-chip tenancy histories or landmark architectural status, an interactive history timeline is one of the most differentiated leasing tools available. A trophy building’s legacy — who designed it, who has occupied it, what it has meant to its city — is a form of social proof that no competing property can replicate. For 910 Louisiana, Chainlink built a full interactive timeline spanning from the building’s 1960s conception through the current $50M reinvention: SOM-designed origins, Shell’s 40-floor headquarters, Baker Botts’ blue-chip tenancy, and today’s hospitality-first transformation. A legacy presented that compellingly becomes a reason to lease.
A custom commercial real estate marketing site with full leasing conversion architecture, interactive features, and CMS setup from a professional agency typically ranges from $20,000 to $50,000+, depending on the number of custom page templates, interactive elements (history timelines, floor availability systems, neighborhood maps, gallery integrations), and the volume of content being organized and structured. Design and development are often separated on projects at this level — for 910 Louisiana, Neiter Creative delivered the design system and Chainlink executed development — which can affect how scope and cost are allocated. Contact Chainlink to discuss the right approach for your property.