Project Role:
- Web Design and Development
- Restaurant Reservation Integration
- On-site SEO Optimization
- Modular Backend Development
Emeril Lagasse’s restaurant company, The Emeril Group, is located in New Orleans and houses restaurant operations and a culinary test kitchen for recipe development.
The Emeril Group approached our design partner agency about a full rebranding and relaunch of their digital properties and websites, including The Emeril Group’s corporate website.
Challenge & Solution
The Challenge
The Emeril Group needs a website to that provided information about Emeril's history, information about all of its restaurants, career opportunities, press clippings, gift cards, and more, and needed an elegant digital website solution.
The Solution
In addition to the story telling of Emeril's history and showcasing restaurants to diners, potential restaurant employees are provided simple access to job openings by location, and diners have the ability to purchase gift cards directly to any of The Emeril Group restaurants.
Deliverables:
Scalable Restaurant Content
Chainlink created a custom, modular, WP back-end for Emeril’s marketing team to easily maintain location-specific restaurant content, including updating restaurant information, updating career openings across The Emeril Group’s entire portfolio of restaurants, and showcasing all of the latest press for The Emeril Group.
Deliverables:
Enhanced User Interaction
The re-engineered mobile-responsive UI allowed users to intuitively browse Emeril’s latest menu offerings and wine lists, ensuring an optimal experience on any device. Compliance with accessibility standards broadened Emeril’s appeal, making the site user-friendly for all customers.
Deliverables:
Dynamic Reservation Integration
The Emeril Group website provides intuitive and easy access to direct bookings from across all of The Emeril Group’s restaurants, with a dynamic reservation tool to make it simple for a dinner to book their next table.
