If you’re new to SEO (Search Engine Optimization), you’ve probably heard the term “keywords” in discussion and reading. In the words of SEO consulting firm Moz, “keywords” are the linchpin between what Internet users are searching for, and the content that different...
In today’s social-media driven consumer world, having the right spokesperson for your business is crucial. By finding the right social media influencer(s) to represent your company, you can boost your online exposure organically and encourage customer engagement....
Loyalty programs when performed properly can drive a large influence when customers are making major buying decisions and also provide centralized data on customers’ shopping habits. Many companies are intimidated by loyalty programs as they can sometimes be cost...
No matter what ecommerce platform you use for your online store, ensuring that every webpage is search engine optimized makes a positive impact. Shopify is one of the most popular and user-friendly ecommerce platforms available, with built-in SEO features to help...
For businesses with a WordPress website looking for the best ecommerce solution, WooCommerce is almost always the top choice. About 3 million websites use WooCommerce, and it has become the most popular ecommerce plugin for WordPress over the past five years. Our...
This is the ultimate event marketing guide to creating a thorough event marketing plan in 2023 in 5 sections with examples and actionable tips. Regardless of the type of event you are planning, there are universal best practices that can make a positive impact on your...
If you see the error message, “This page can’t load Google Maps correctly”, on your website, it’s possible to fix the problem in just a few steps (even if you’re not a developer). As a follow up to our post about the Google Maps API update, we want to walk you through...
Big news: if you have a map powered by Google on your website, now you’re going to have to pay for it. If you want to continue displaying your company’s location via Google Maps on your business website, you will have to start paying according to Google’s announcement...
The Google Ads Display Network is one of the best options for digital advertising available to businesses today. As we went over in our Google Ads search advertising primer, Google makes it easy for advertisers to deliver extremely targeted messages based on their...
Studies continue to show that email marketing drives the highest ROI across digital marketing efforts, so ignore the myths that say email marketing is dead. Make sure you’re giving this valuable channel the proper love and attention in all of your digital marketing...
