The best kinds of content with the most engagement are long, in-depth posts. Chances are that the buzz generated by a short post won’t last, even if it goes viral. People want quality content to link to. Quality is difficult to achieve in 500 words or less. You’re...
A landing page that caters to user experience means a higher conversion rate. We wrote this blog to remind marketers of the importance of creating optimized, user friendly landing pages to improve their conversion rates. Here’s what you’ll find in this post: 1)...
Email marketing is as strong as ever, and the standard of quality is extremely high for businesses to stay competitive. Even if you consider yourself an expert at email marketing terminology, there’s a chance you’re still unclear about the technicalities of getting an...
If you’ve ever written a blog post for a WordPress website before, chances are you’ve heard of the Yoast SEO plugin. The Yoast SEO plugin is one of the most popular SEO plugins available in WordPress, ad it’s extremely popular because of how cost effective it is for...
With 38,717,166 downloads, the WordPress plugin WooCommerce powers over 28% of all online stores. Among the millions of online stores out there, many of these ecommerce websites are not reaching their full SEO potential. When you use WooCommerce, you have an excellent...
Your brand authority online is a key component of the success of your digital marketing efforts. Unlike more concrete marketing KPIs, the perception of your brand might seem more difficult to control. If your business doesn’t have a long track record or a brand name...
In a world of oversaturated inboxes, convincing people to sign up for yet another newsletter can seem like the ultimate challenge. After attending an informative workshop about email newsletters held at Vox Media studios, we wanted to share some of our greatest...
Website security is a top priority to ensure a positive user experience. Recently, Google announced that they’re rolling out an update to their Google Chrome web browser that will block any insecure “mixed content” starting January 2020. Not only does your website...
Social media’s dominance of the Internet has created a unique opportunity for companies to build strong relationships with their customers. 78% of businesses have dedicated teams for their social media platforms like Instagram, Facebook, Twitter, and Snapchat. These...
As Google continues to improve and expand its advertising products, it’s challenging to decide which options will produce the best results. There are plenty of factors to consider before running any kind of Google Ads campaign. In most cases, you’ll want to split your...
