Lifecycle Email Marketing: The Ultimate Guide (With 250 Examples)

April 4, 2023
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Email is still one of the most effective marketing channels for companies in 2019. If you tailor your email deployment strategy to the different stages of a customer’s journey, you can maximize open rates, boost engagement, and increase conversions.

We created this Lifecycle Email Marketing Ultimate Guide to provide you with inspiring email examples for every stage of the customer lifecycle. 

We hope this curated collection of emails serves as a useful reference guide. Our team updated the guide for 2019 with 100 fresh examples. Shout out to Really Good Emails for allowing us to find the majority of the examples you’ll see here.

We’ve provided 250 email examples, including tips and insights.
Click the links below to get started!

#1 – Onboarding Emails

Engage with your customers right from the very beginning.

  1. Welcome Emails
  2. “Getting Started” Emails
  3. “Free Trial Ending” Emails
  4. Activation Emails
  5. Nudge Emails
  6. Upsell Emails

#2 – Subscriber Emails

So, you’re growing your list of email subscribers. Here are some great ways to interact.

  1. The New Product Email
  2. The New Blog Post Email
  3. The Thank You Email
  4. The Sign Up Confirmation Email
  5. The Newsletter Email
  6. The Round-Up Email
  7. The Online Course Email

#3 – Promotional Emails

Every business understands the value of a well-timed promotion. Read on for some prime examples.

  1. Special Offer Emails
  2. Referral Request Emails
  3. Sales Emails
  4. Holiday Offer/Promotion Emails
  5. Birthday/Anniversary Emails
  6. Event Emails
  7. Clickbait Emails
  8. “Did You Know?” Informational Emails
  9. Apology Emails
  10. Invitation Emails

#4 – Transactional Emails

Transactional emails are often overlooked as marketing opportunities. Don’t miss out!

  1. Email Receipts/Payments
  2. Username/Password Reset Emails
  3. Opt-In Emails
  4. RSVP Emails
  5. Notification/Alert Emails
  6. Shipping Confirmation Emails
  7. Subscription Emails
  8. Unsubscribe/Cancellation Emails
  9. “Here’s What You’ve Been Waiting For” Emails

#5 – Behavioral Emails

Give your customers what they want, when they want it.

  1. Abandoned Shopping Cart Emails
  2. Review Request Emails
  3. “You Might Also Like” Recommendation Emails
  4. Survey Emails
  5. Milestone Emails
  6. Social Proof Emails
  7. Social/Community Activism Emails
  8. Customer Retention Emails