The Welcome Email
The discount front and center is a smart move. Also, the copywriting is on-point: “We’re so glad you decided to join the family” is the perfect warm welcome that Magnolia’s target audience wants to hear.
They also expertly include a question at the end of the email to help further personalize the subscriber’s experience.
The large, colorful text and imagery is aligned with the rest of ban.do’s brand image, and they skillfully include social media buttons as a clear micro-CTA.
Subscribers will also love how clearly the company states its customization capabilities. I also think its enviable how the email doesn’t shy away from reminding recipients that they can cancel their subscription at any time.
Another great part of this email is the inclusion of the social media buttons and the invitation to “join the conversation” and engage with them.
Also, the video was clever to include, because when you click on it, it brings you straight to a landing page that plays the video (automatically driving traffic to Lush’s site).
It also clearly spells out the three perks of being a member.
The “Getting Started” Email
The button links to the guide that people need to follow to finish getting started, which is great.
The “Login Now” button front and center quickly drives subscriber’s to Chewy’s site so they can start buying.
As a purely e-commerce brand, a clean, user friendly, visually appealing aesthetic is necessary for its survival.
Also, notice how this email plays favorites with social media channels, saying “See you on Instagram”.
Its subscribers most certainly will have an answer for that and will click the “Add Your Task” button to get started right away.
The “Free Trial Ending” Email
You want your last pitch to get straight to the point and make a lasting impression.
Its minimalist design serves this company well because it makes the green “Upgrade Now” button stand out.
If they know their online stores will have an interrupted connection, chances are they will take action sooner than later.
With another clearly visible green button, Shopify encourages subscribers to act immediately without sounding like they’re forcing anyone to do anything.
By thanking you in advance for sticking with them, and signing off with “Your friends at Netflix”, you can tell that the media streaming empire doesn’t have too many issues making people stay.
The Activation Email
The activation process has to get completed either way, so you might as well use it as another way to reassure your customers and market your brand.
An extremely straightforward email without any bells or whistles like this one from Campaign Monitor ensures that the subscriber doesn’t get distracted and directly finishes the activation process.
The Nudge Email
Make the focus of your nudge email the benefits of your brand. It also can’t hurt to provide a few reasons why users should choose your company.
RIFLE PAPER CO.
With the bright orange CTA’s to drive subscribers to Rifle’s website, this email excels by emphasizing the promotion’s time-sensitive nature.
The great part about this email is the fact that it gives subscribers the option to change the time they receive the daily email as well.
Any chance you have to give users control over their experiences, you should do it.
The Upsell Email
Since this is a common assumption, it’s wise to be extra strategic about the way you frame your message.
Using language such as “Shall we?” and “What do you say?” seems friendlier and makes the choice less pressured.
Keeping in mind that upgrading their business cards’ shape is probably not a priority for most people, they make a compelling argument for why it’s worth it.
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