The New Product Email
The more seamless the transition to your store (and the check-out page) the more you’ll be able to sell this new addition to your offerings.
Sometimes all subscribers need is an email and has one main message and limited distractions. This way, the email has a better chance of leaving an impact.
Ultimately you want to get people to your website so they can check out (and hopefully purchase) your new product.
By knowing their audience well, Acustom Apparel matches the tone of the promotion with the laid-back yet sophisticated style of their customers.
The New Blog Post Email
Requesting feedback or asking subscribers to try your product/service is the easy part.
The Thank You Email
Saying thank you is always a great way to get people’s attention and win their favor. These thank you emails are great examples of doing just that in a marketing-savvy way.
The Sign Up Confirmation Email
This design leaves no question about what your next step is. You can either confirm your email on the spot or inquire further about the product.
Nevertheless, the “Start Watching” button whisks users away to landing page where they can start the course(s) they signed up for. I like this sign up email because it’s memorable and encourages users to get started right away.
The black and white vintage quality of the background is a refreshing change from the technicolor emails competing for attention in people’s inbox. Veda was definitely onto something.
Since newsletter emails frequently include multiple pieces of curated content, the layout and overall presentation are extremely important. Check out our blog post about ways to boost your number of newsletter subscribers, too.
The two featured interviews are displayed in an enticing way, and the head shots of the interviewees are perfect.
THE “THE LAZY MBA” NEWSLETTER
“THE GIRLFRIEND” NEWSLETTER
THE “MR. PORTER” NEWSLETTER
The Round-Up Email
The difference is that the company/brand did not create the content they’re rounding up. These lists can be trickier to curate than they seem, but when done well they can bring enormous value to subscribers.
KID & COE
Take note that the content is solid but the design isn’t revolutionary: it doesn’t have to be when the content speaks for itself.
Their trick is to make the content in the round-up as personalized as possible to the user to drive them back to Pinterest’s platform to find more of what they love/what they were looking for.
The Online Course Email
THE SCHOOL OF LIFE
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