After attending an informative workshop about email newsletters held at Vox Media studios, we wanted to share some of our greatest takeaways.
We found the tips about where to place your sign up unit/call to action (CTA) super helpful and actionable.
We hope you benefit from these insights and examples as much as we did!
1) Creating an Email Collection Page Right on Your Website
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2) Having a Preferences Section on Your Website
3) Shareable Sign-Up Pages
4) Right Rail Boxes
5) Bottom Boxes
6) Inline Sign-Up Units
7) Top Units
8) Footer Units
9) Social Icon Units
10) Sign-Up Blog Posts
When you provide a teaser of the content in an irresistible (or in Buzzfeed’s case, comical) way, people’s curiosity will get the best of them and they’ll sign up.
11) Homepage Units
If you want to have a homepage unit that blends in and seems to be another element of the design, follow GQ’s lead.
With this style, people might not consciously notice it or take direct action, but skimming over it will still serve as a subconscious reminder that subscribing is an option.
Or, you can take a more ostentatious approach and make it the first, brightly colored element of the homepage that your website visitors see, like Infatuation did.
12) Remnant Ad Inventory
You never know when that one person who really wants your newsletter will glance that ad while he or she is searching for something else on your site.
If nothing comes from it, then it’s no harm to you either. It’s worth setting some of that remaining ad inventory aside next time.
13) Referral Programs
14) Author Bios
15) Inside-the-Email CTA
16) Facebook Promos
17) Apple News Units
For example, Vox media is doing a great job at distributing via this channel, competing with the likes of the New York Times and the Washington Post.
After all, there are plenty of people who rely on swiping to check the Apple News headlines throughout the day to keep tabs on big news updates.
If you can position your newsletter sign-up there, you’ll automatically have a large viewership at your disposal.
18) Lead Generation Units
19) Carousel Units
20) Sweepstakes
Just make sure to specify that they agree to receiving your newsletter as part of the criteria to enter the sweepstakes. The last thing you want is a disgruntled recipient who thinks they never signed up for your emails.
Final Thoughts…
Strategically placing your newsletter sign ups to boost your subscription numbers naturally and steadily takes planning and some design savvy. We hope that you found these examples as helpful as we did.
At Chainlink Relationship Marketing, we excel at improving our clients’ targeted email marketing processes and automated multi-channel campaigns. Want to learn more about our agency’s offerings?
Reach out to us below to learn more about how we can help your business grow online. We’d love to give you a free consultation.
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