Paid search is still the leading digital advertising channel in 2019. According to industry publications such as Search Engine Journal, digital ads will only continue to expand their dominance in the advertising world. In fact, IAB and PwC’s 2018 report showed that...
TRANSACTIONAL EMAILS Since you have to send transactional emails anyway, why not make it an enjoyable and productive experience for you and the customer? Too many marketers underestimate the power of transactional emails, but they can be an extremely valuable tool....
ONBOARDING EMAILS Well-designed onboarding emails can guide new customers in the right direction and set the tone for their experience with your company. Table of Contents: Download the Entire E-Book! Welcome Emails Getting Started Emails Free Trial Ending Emails...
Download the Entire Guide Now! In May 2018, Google rolled out a new and improved version of Google News. The AI-based news aggregator provides a steady and evolving stream of news stories for readers. One appeal of Google News is its “For You” tab, which personalizes...
If you’re new to SEO (Search Engine Optimization), you’ve probably heard the term “keywords” in discussion and reading. In the words of SEO consulting firm Moz, “keywords” are the linchpin between what Internet users are searching for, and the content that different...
