Refining your search engine optimization strategy can feel overwhelming with so many tools and techniques at your disposal and factors to take into consideration. If you’re just beginning to delve into the world of SEO, it’s important to start with the basics. It’s...
The way in which consumers make purchasing decisions has evolved in recent years. Nowadays, consumers look to ratings, reviews, and recommendations from other consumers in order to make informed purchases. In fact, over 95% of consumers trust peer recommendations over...
Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...
Structured data, easily crawlable link structures and XML sitemaps are just three of the more complicated aspects of technical SEO. The technical side of SEO is still an aspect of search engine optimization that many digital marketers don’t fully understand or...
Whether you create your own online advertising campaigns, or manage paid media for your clients, chances are that you’re familiar with Google’s suite of ad products. Google Ads (formerly AdWords) gives advertisers the opportunity to pay per click to display different...
