YouTube SEO: Video Content Optimization Basics

Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...

Structured Data for SEO 101

Structured data, easily crawlable link structures and XML sitemaps are just three of the more complicated aspects of technical SEO. The technical side of SEO is still an aspect of search engine optimization that many digital marketers don’t fully understand or...

Introduction to Google Search Ads

Whether you create your own online advertising campaigns, or manage paid media for your clients, chances are that you’re familiar with Google’s suite of ad products. Google Ads (formerly AdWords) gives advertisers the opportunity to pay per click to display different...

Urgent Google Chrome Update Requires SSL Certificate

Summer is officially here, and so is the Google Chrome 68 update. This update to the Google Chrome browser is especially important because it requires every website to have an SSL certificate, otherwise the site will be marked as “Not Secure”. Back in October, we...