Digital Marketing Tools, Tips & Insights
Chainlink's Insights to Help You Master the Digital Marketing LandscapeSEO
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What You Need to Know About the Google Knowledge Panel
The Google Knowledge Panel is nothing new, but you might not realize the importance of the role it plays in SEO efforts until you read this blog post.
The Essential Guide to Instagram for Business
Read this post to learn the essentials about maximizing user engagement with your Instagram business account and creating a memorable presence on Instagram.
6 Tips to Refine Your Ecommerce Marketing Strategy
Ecommerce brands need an optimized website to set the stage for the most successful marketing efforts possible. This post shares the easy tips you need to follow.
Email Retargeting: How to Improve Audience Engagement
These are the email retargeting tips you wish you knew all along. We’ve written a lot about email marketing, but this is one blog you don’t want to miss.
5 Tips for Performing Your Own Technical SEO Audit
In this post, we cover basic tips to make sure you have a solid foundation of technical SEO knowledge to prepare for your website’s technical SEO audit.
3 Ways to Better Integrate Your Organic and Paid Marketing Strategies
Read this post for tips that will help you integrate your SEO and PPC efforts to create your ultimate digital marketing strategy.
4 Ways to Improve Your Mobile Marketing Strategy in 2018
This post shows you how to take your mobile marketing tactics to the next level to achieve optimal results for every campaign.
Key Marketing Insights from Masterclassing’s NYC Digital Agency Event
After attending an observation of the Digital Agency Event Masterclass at Interface NYC, we wanted to share some of our key takeaways.
How to Build a Better Digital Customer Experience
This article will show you how when you focus on the customer experience of those who are already loyal, you not only improve customer retention but also create brand advocates.
5 Do’s and Don’ts of Social Media Engagement With Your Target Audience
Every social media effort requires smart engagement with your target audience. This blog goes over some do’s and don’ts of engaging strategically in 2018.
Google Analytics Tips to Increase Website Traffic in 2018
Google Analytics and its always-evolving features can be challenging to master. This post breaks down some of the most useful, straightforward ways to use GA in 2018.
How to Produce Linkable Content to Improve Your SEO Efforts in 2018
This blog article will help you gain a better understanding of how to make sure your content is as “linkable” as possible to improve your SEO efforts.
Blog Award Nomination for Segreto Finishes
We are excited to announce that our website development client, Segreto Finishes, was nominated for a blog award by the Amara Interior Blog Awards organization.
3 Google Ads Automation Mistakes to Avoid
Striking the balance between automated PPC bidding and manual bidding can be a challenge. In this post, we point out 3 major Google Ads automation mistakes to avoid.
Long Term Link Building to Increase Website Traffic
Developing a long term link building strategy that works is key to keeping a steady stream of traffic (and leads) to your website.
Why Conversion Rate Optimization Is Key for Business Growth
When you focus on Conversion Rate Optimization (CRO), you can save on marketing spending and increase revenue. We’re sharing why and how to get started with CRO.
5 Ways to Maximize Your Google Ads Budget
Every Google Ads campaign requires a strategic budget that depends on the goals of that particular advertising effort. This post helps you figure it out.
3 Key Features of the Google Marketing Platform You Need to Know
Check out some of the benefits of the Google Marketing Platform that you can take advantage of now that advertising and marketing analytics are unified.
Chainlink Marketing Featured Project: Krewe of Cleopatra
Learn about how Chainlink helps the Krewe of Cleopatra streamline and refine its digital communications and marketing efforts.
Introduction to Google Ads for Mobile
This helpful overview highlights ways that you can effectively use the Google Ads suite for advertising your business to mobile users.
3 Ways to Increase Digital Sales
In today’s oversaturated digital marketplace, sales and marketing teams need to be sharp and on the same page to succeed. Chainlink can help you get there.
What You Need to Know About Google Shopping Ads in 2018
Promoting your products via Google Shopping Product Listing Ads can have a huge impact on your sales. This blog post covers some of the basics to help you get started.
Google Display Ads Primer
Regardless of your display advertising experience with Google, you don’t want to miss this primer on Google Display Ads.
Structured Data for SEO 101
Implementing structured data to improve your website’s SEO efforts seems like a daunting task, but this blog breaks down some of the technicalities into the basics.
Google Ads Search Primer
No matter your amount of experience with PPC advertising, this Google Ads primer is a straightforward and easy must-read for every digital marketer.
What You Need to Know About the New Google Advertising Brands
Learn about how Google replaced AdWords and DoubleClick with three new brands of ad products, and how this could affect your company’s paid media efforts.
The Ultimate Guide to Google News
Getting a company’s newsworthy blog content featured in Google News can be a game changer for the website’s visibility. By following our guide, you can make it happen.
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