Client: Julie Soefer Photography

January 9, 2022

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Project Role:

Custom WordPress Development
Responsive Mobile Experience
On-site SEO Optimization

Julie Soefer Photography is a premier lifestyle, food, and hospitality photographer servicing clients across the US, based in Houston, TX. Chainlink collaborated with the design agency Neiter Creative partner to develop a custom photographer portfolio website showcasing the client’s work, services, contact info, and booking information.

Julie Soefer Photography Project by Chainlink Marketing

Challenge & Solution

The Challenge

Julie Soefer Photography is one of the most sought-after commercial photography companies in the country. Given its extensive library of high quality and resolution imagery, its site relaunch needed to showcase its work without compromising on performance.

The Solution

Chainlink worked with partner agency to develop a streamlined and modern interactive website that reflects the high-quality brand positioning and services offered by Julie Soefer Photography. With interactive full-page galleries and menus, the mobile-optimized site allows for the highest resolution imagery throughout without impacting site speed.

Deliverables:

Custom WordPress Installation

Responsive photographer portfolio website development showcasing the client’s work and service offerings. Highlights on the homepage include a scrolling ticker-tape that act as an internal menu, and also reveal different project portfolio images on hover.

Deliverables:

Unique Mobile Experience

Chainlink tailored the site’s UI to match the different needs of mobile users to better fit their use case: seamless navigation of high resolution imagery & frictionless mobile studio reservation bookings.

Deliverables:

Modular Control for Brand Aesthetics

Chainlink delivered a custom WordPress backend, giving Julie Soefer Photography’s team full control to update content, galleries, biographies and service offerings, all within a design that maintains brand integrity. This platform balances autonomy with a consistent brand narrative, allowing for agile responses to market demands.

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Client: Julie Soefer Photography

Project Role: