Client: Rycore Capital

January 11, 2024

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Project Role:

Global site overhaul
On-site SEO Optimization
Custom Modular Development
Unique Mobile Experience

Headquartered in Houston, Texas, Rycore Capital LP is a privately held real estate investment firm focused on acquiring, leasing and managing office, industrial, retail and healthcare properties across the United States.

Rycore Capital Project by Chainlink Marketing

Challenge & Solution

The Challenge

Rycore Capital was founded in 2019 by an up-and-coming Wells Fargo rainmaker that was making waves.
As a new entrant into the competitive real estate private equity market, Rycore needed to make a splash.

The Solution

Chainlink Marketing and its branding agency partner collaborated to provide Rycore Capital with a full-service suite of branding, design, and development services.
Chainlink developed their new website to make an impact with a modern look and feel, while providing valuable client resources about the company, including service overviews, management profiles, property profiles, news updates, and more.

Deliverables:

Streamline Conversion Focus

By implementing on-page technical SEO, page performance optimization techniques, ADA compliance measures, cutting-edge fluid responsiveness & data-driven conversion forms, Chainlink targeted an increase in new users to the site and improved conversion rates to provide Rycore with top-of-funnel investor leads.

Deliverables:

Scalable, Modular WordPress Back-End

Chainlink created a custom, modular, and intuitive WordPress back-end for Rycore Capital’s marketing team to keep up with an ever-evolving content demand by their sophisticated investor audience, all while retaining the custom design language created to engage with visitors.