Project Role:
- Web Design and Development
- Restaurant Reservation Integration
- On-site SEO Optimization
- Animation via GreenSock JS
Emeril Lagasse’s The Emeril Group approached our design partner agency about a full rebranding and relaunch of their digital properties and websites.
Between our partnership, we’re relaunching all of their digital presence, with the original Emeril’s in New Orleans being the first completed, given a recent major renovation and his son EJ helming the kitchen.
Challenge & Solution
The Challenge
The Solution
Some of the features include interactive animated menus, dynamic reservation integrations, and a website that tells the story of Emeril's in New Orleans.
Deliverables:
Scalable Restaurant Content
Chainlink created a custom, modular, WP back-end for Emeril’s marketing team to easily maintain location-specific restaurant content, including seasonal menus, changing staff, specials, and a rotating wine list.
Deliverables:
Enhanced User Interaction
The re-engineered mobile-responsive UI allowed users to intuitively browse Emeril’s latest menu offerings and wine lists, ensuring an optimal experience on any device. Compliance with accessibility standards broadened Emeril’s appeal, making the site user-friendly for all customers.
Deliverables:
Dynamic Reservation Integration
As the Emeril’s restaurant is actually two restaurants in one (also Emeril’s Wine Table), Chainlink developed a dynamic reservation button that corresponds with the respecitve part of the website a visitors is browsing.
