Project Role:
- Web Design and Development
- Dynamic Multi-Menu Access
- Restaurant Reservation Integration
- On-site SEO Optimization
Emeril Lagasse’s Meril Restaurant website relaunch was a part of the larger overall effort to rebrand and reintroduce all of the concepts and digital properties for The Emeril Group.
Named after Chef Emeril Lagasse’s daughter, Meril is Lagasse’s lively Contemporary American restaurant located in the Warehouse District of New Orleans.
Challenge & Solution
The Challenge
The Solution
Some of the features include interactive animated menus, dynamic reservation integrations, and a website that tells the story of Meril's in New Orleans.
Deliverables:
Scalable Restaurant Content
Chainlink created a custom, modular, WP back-end for Meril’s marketing team to easily maintain location-specific restaurant content, including rotating menus, changing staff, specials, and an ever-changing wine and cocktail list.
Deliverables:
Enhanced User Interaction
The re-engineered mobile-responsive UI allowed users to intuitively browse Meril’s latest menu offerings and drink menus, ensuring an optimal experience on any device. Simple interaction based event and restaurant management bios allowing users to quickly see the latest happenings at the restaurant with minimal page reloading.
Deliverables:
Simplified Menu Access
As Meril’s offers rotating and often changing menus for different events and meal times, Chainlink developed a modular backend to make it easy for the Meril’s marketing team to ensure the latest menus are available to patrons and simple access to website visitors.
