BEHAVIORAL EMAILS It’s important to understand your customers’ behavior in order to send them emails that resonate. Emails under this category account for human consumer behavior and are often automated and targeted messages based on how your contacts interact with...
Facebook ads help businesses achieve a variety of different objectives (spreading brand awareness, increasing conversions, driving sales, etc.) Our team updated this blog post with 100 new examples of Facebook ads to inspire your future campaigns. We hope this updated...
Paid search is still the leading digital advertising channel in 2019. According to industry publications such as Search Engine Journal, digital ads will only continue to expand their dominance in the advertising world. In fact, IAB and PwC’s 2018 report showed that...
TRANSACTIONAL EMAILS Since you have to send transactional emails anyway, why not make it an enjoyable and productive experience for you and the customer? Too many marketers underestimate the power of transactional emails, but they can be an extremely valuable tool....
ONBOARDING EMAILS Well-designed onboarding emails can guide new customers in the right direction and set the tone for their experience with your company. Table of Contents: Download the Entire E-Book! Welcome Emails Getting Started Emails Free Trial Ending Emails...
Download the Entire Guide Now! In May 2018, Google rolled out a new and improved version of Google News. The AI-based news aggregator provides a steady and evolving stream of news stories for readers. One appeal of Google News is its “For You” tab, which personalizes...
If you’re new to SEO (Search Engine Optimization), you’ve probably heard the term “keywords” in discussion and reading. In the words of SEO consulting firm Moz, “keywords” are the linchpin between what Internet users are searching for, and the content that different...
In today’s social-media driven consumer world, having the right spokesperson for your business is crucial. By finding the right social media influencer(s) to represent your company, you can boost your online exposure organically and encourage customer engagement....
Loyalty programs when performed properly can drive a large influence when customers are making major buying decisions and also provide centralized data on customers’ shopping habits. Many companies are intimidated by loyalty programs as they can sometimes be cost...
No matter what ecommerce platform you use for your online store, ensuring that every webpage is search engine optimized makes a positive impact. Shopify is one of the most popular and user-friendly ecommerce platforms available, with built-in SEO features to help...
