Refining your search engine optimization strategy can feel overwhelming with so many tools and techniques at your disposal and factors to take into consideration. If you’re just beginning to delve into the world of SEO, it’s important to start with the basics. It’s...
The way in which consumers make purchasing decisions has evolved in recent years. Nowadays, consumers look to ratings, reviews, and recommendations from other consumers in order to make informed purchases. In fact, over 95% of consumers trust peer recommendations over...
Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...
Structured data, easily crawlable link structures and XML sitemaps are just three of the more complicated aspects of technical SEO. The technical side of SEO is still an aspect of search engine optimization that many digital marketers don’t fully understand or...
Whether you create your own online advertising campaigns, or manage paid media for your clients, chances are that you’re familiar with Google’s suite of ad products. Google Ads (formerly AdWords) gives advertisers the opportunity to pay per click to display different...
Summer is officially here, and so is the Google Chrome 68 update. This update to the Google Chrome browser is especially important because it requires every website to have an SSL certificate, otherwise the site will be marked as “Not Secure”. Back in October, we...
Chainlink’s ecommerce development clients often ask us which Ecommerce platform makes the most sense for their online store (WooCommerce, Shopify, BigCommerce or Squarespace), and what are the pros & cons of each, and the answer is: it depends. Since this comes up...
Although SEO has a lot to do with appealing to your human customers, machine-learning algorithms, website-crawling robots (“bots”), and other artificial intelligence-powered actors play an influential role in your site’s ranking as well. Certain aspects of optimizing...
One of the greatest challenges for digital marketers is creating content that’s compelling and fully optimized. According to Copyblogger, SEO is still believed to be the most misunderstood topic in marketing. But it isn’t really misunderstood but misinterpreted. SEO...
Purchasing a SSL security certificate for your website not only brings your site visitors peace of mind about security and enhances user experience, but also it can help boost your SEO results overall. While you’re searching the web, you may notice that the URL for...
