28 Jun How a Custom CRM System Can Transform Your Business
What could be more important than the relationship you have with your customers? Answer: nothing.
If you want to guarantee that your business thrives and ultimately becomes profitable, you need to nurture your customer relationships. How are you supposed to have positive relationships with people you don’t even know well?
By Gabby Gardiner
A detailed Customer Relationship Management (CRM) system empowers you to actually know the people who are fueling your company’s top-line growth. You can precisely keep track of every customer’s buying patterns to the smallest detail with a great CRM.
The problem is that not all CRMs are made the same. Your needs will vary depending on your industry and unique company needs. A well-built CRM’s data facilitates an open dialogue between employees and customers, helps employees anticipate their needs, and tracks KPIs.
As Investopedia points out, businesses also need to ensure the storage and analysis of their customer data has the highest levels of protection against cyber criminals, identity theft and other breaches of security.
A custom-built CRM can ensure that your customer interactions are as secure, efficient and productive as possible. At Chainlink, we can build you the custom CRM you’ve always needed. Here are three reasons why a CRM tailored to your needs is the best option for your business:
1) Industry-specific CRM systems are more effective overall.
Tech research firm Forrester has confirmed that vertical CRM editions with industry-best practices can offer your company capabilities to manage a 360-degree view of the customer unique to your business model.
Nowadays, no matter how big or small your business is, you need a CRM. So, if you’re investing in a CRM anyway, why wouldn’t you want one that includes special features that fit the needs of your industry? “One size fits all” will never be an extremely viable solution.
2) Data analytics triumph in providing accurate customer intelligence.
This is the age of digital marketing, and businesses will not survive without access to sophisticated data and CRMs. Forrester predicts that in 2017, organizations will continue to use analytics to prescribe the right action for customer-facing employees in the context of CRM applications.
When a company’s analytics are not up to par, customer intelligence lags, and subsequently customer relationships suffer. Sales teams need prescriptive advice to identify high-quality leads, the most useful relationships within firms, the right contacts, and the most relevant sales collateral for buyers’ role. Don’t put your business at a disadvantage: invest in a data-centric custom CRM, and your bottom line will flourish.
3) Custom CRM systems improve customer retention.
This year more than ever, businesses are realizing how valuable it is to manage customer relationships using custom-built CRMs. Forrester has determined that forward-thinking companies invest in customer success by articulating a customer success strategy with clear retention metrics and revenue goals for accounts under management.
To keep up with competitors, your business will need to rely on a high-quality CRM that will help you guarantee continued customer satisfaction. For example, a custom CRM empowers you to be proactive when customers are dissatisfied so you can solve any issues immediately. When you actively manage customer expectations and invest in customer relationships, you will ultimately increase customer lifetime value and advocacy.
Chainlink’s module based technology allows CRM marketers to utilize the features they need, without the red tape. With this kind of technology, you can optimize marketing programs that respond to changes in customer relationships, and reflect those changes through every channel, including email, web, mobile, direct mail, and social media. The results are guaranteed to be improved ROI and a sustainable competitive advantage.