Loyalty programs when performed properly can drive a large influence when customers are making major buying decisions and also provide centralized data on customersâ shopping habits. Many companies are intimidated by loyalty programs as they can sometimes be cost...
Whether you create your own online advertising campaigns, or manage paid media for your clients, chances are that youâre familiar with Googleâs suite of ad products. Google Ads (formerly AdWords) gives advertisers the opportunity to pay per click to display different...
In todayâs social-media driven consumer world, having the right spokesperson for your business is crucial. By finding the right social media influencer(s) to represent your company, you can boost your online exposure organically and encourage customer engagement....
If youâre new to SEO (Search Engine Optimization), youâve probably heard the term âkeywordsâ in discussion and reading. In the words of SEO consulting firm Moz, âkeywordsâ are the linchpin between what Internet users are searching for, and the content that different...
The best kinds of content with the most engagement are long, in-depth posts. Chances are that the buzz generated by a short post wonât last, even if it goes viral. People want quality content to link to. Quality is difficult to achieve in 500 words or less. Youâre...
