YouTube SEO: Video Content Optimization Basics

Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...

The Ultimate Guide to Google News

Download the Entire Guide Now! In May 2018, Google rolled out a new and improved version of Google News. The AI-based news aggregator provides a steady and evolving stream of news stories for readers. One appeal of Google News is its “For You” tab, which personalizes...

Search Bots & Technical SEO in 2018

Although SEO has a lot to do with appealing to your human customers, machine-learning algorithms, website-crawling robots (“bots”), and other artificial intelligence-powered actors play an influential role in your site’s ranking as well. Certain aspects of optimizing...

Google Ads Network Guide 2019

As Google continues to improve and expand its advertising products, it’s challenging to decide which options will produce the best results. There are plenty of factors to consider before running any kind of Google Ads campaign. In most cases, you’ll want to split your...