If you’re new to SEO (Search Engine Optimization), you’ve probably heard the term “keywords” in discussion and reading. In the words of SEO consulting firm Moz, “keywords” are the linchpin between what Internet users are searching for, and the content that different...
Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...
Social media’s dominance of the Internet has created a unique opportunity for companies to build strong relationships with their customers. 78% of businesses have dedicated teams for their social media platforms like Instagram, Facebook, Twitter, and Snapchat. These...
Download the Entire Guide Now! In May 2018, Google rolled out a new and improved version of Google News. The AI-based news aggregator provides a steady and evolving stream of news stories for readers. One appeal of Google News is its “For You” tab, which personalizes...
Although SEO has a lot to do with appealing to your human customers, machine-learning algorithms, website-crawling robots (“bots”), and other artificial intelligence-powered actors play an influential role in your site’s ranking as well. Certain aspects of optimizing...
